UTSpeaks: Shapeshifters - the New Creatives (Part 2: Jochen Schweitzer)
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Transcript of UTSpeaks: Shapeshifters - the New Creatives (Part 2: Jochen Schweitzer)
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UTSpeaks: Shapeshifters – the New Creatives – Part 2Dr. Jochen Schweitzer - 6 March 2012
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Jochen Schweitzer
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3 stories1 experiment
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1
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David
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Without people who invent businesses there is nothing to do for people who run them
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Need more opportunities
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2
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Dad
Dad
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SteeringSystems
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Cultural Programs
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Production Planning
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Human factor
Human Factor
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Human factor
Customers &Users
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Strategy & Innovation
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A colorful CVis not a bad thing
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Need more diversity
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3
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Innovationland
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Common Language
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The practices are here already, we just need to use them more
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Need to use common language
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experiment
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Space
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Process & Culture
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People
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Iteration
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Proto-typing
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Sharing
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Changing behaviour is a complex, long-term
proposition.
It is about doing and trying, not just
talking.
Josie Gibson SMH 15.2.2012
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