Utilizing Facebook for Business
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UTILIZING FACEBOOKFOR BUSINESSChris Breikss6S Marketing
Utilizing Facebook for Business | 6S Marketing
WHO IS 6S?6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.
Utilizing Facebook for Business | 6S Marketing
OUR TEAM
Utilizing Facebook for Business | 6S Marketing
OUR TEAMSkilled, dedicated and industry-savvy team of 30 employees
Providing digital marketing services for 10+ years
Top ten company to work for in BC
One of BC’s top 50 fastest growing companies
INTRO
Utilizing Facebook for Business | 6S Marketing
CHRIS BREIKSSPresident, 6S Marketing
Founded 6S in 2000
Expert in SEO, SEM and Social Media
One of BIV’s Top 40 Under 40 (2008)
Speaks at, sponsors and attends industry events across North America
Utilizing Facebook for Business | 6S Marketing
SOCIAL MEDIA
Relationship
Engagement
Strategic networking
Establishing a word of mouth reputation
PRINCIPLES OF
Utilizing Facebook for Business | 6S Marketing
SOCIAL MEDIAListening
Offering value
Establishing trust
Engaging in existing conversations
KEYS TO
Utilizing Facebook for Business | 6S Marketing
Facebook Activity
Utilizing Facebook for Business | 6S Marketing
Utilizing Facebook for Business | 6S Marketing
Utilizing Facebook for Business | 6S Marketing
FACEBOOKLaunched in 2004
Over 600 million active users as of January 2011
42+% of the North American population has an account
One in every 13 people on the entire planet are on Facebook
ABOUT
Utilizing Facebook for Business | 6S Marketing
CANADIAN USAGE50% of Canadians are on Facebook
63% of Canadians under 50 are on Facebook
Utilizing Facebook for Business | 6S Marketing
MOBILE250 million+ active users are currently accessing Facebook through their mobile devices
Mobile users are 2X more active than non-mobile users
Utilizing Facebook for Business | 6S Marketing
ADVERTISINGTarget people by demographics, geography, and/or interests
Pay only for clicks (pay-per-click, PPC)
High volume, low cost
Drive to Facebook Business Page or website
FAN PAGE INTERACTION
MEDIA CONSUMPTIONFAN GROWTH
SAMPLE AD
ADS + ANALYTICS
Utilizing Facebook for Business | 6S Marketing
BUSINESS PAGESBusiness Pages allow for a different kind of interaction than a traditional user page
BENEFITS: community building, search engine optimization, analytics and customized communication
Utilizing Facebook for Business | 6S Marketing
BUSINESS PAGESGenerate new leads, brand awareness and exposure
Strengthen customer loyalty and satisfaction
Reinforce position as an industry leader in your field
Utilizing Facebook for Business | 6S Marketing
Utilizing Facebook for Business | 6S Marketing
PLACESThe mobile Places feature is being phased out, although you can still add your location through a normal status update
Facebook is also letting you share location info for any post you make, and add location to posts in the past (e.g. photo albums)
Utilizing Facebook for Business | 6S Marketing
SUBSCRIBE BUTTONNEW ON FACEBOOK
Starting September 15th, Facebook will feature a Subscribe button alongside the Message and Poke button on profiles
This button allows users to follow the content others are posting without actually becoming Facebook friends with them
Subscribing is similar to following somebody on Twitter
http://mashable.com/2011/09/14/facebook-subscribe-button/
Utilizing Facebook for Business | 6S Marketing
FAN INTERACTION58% “Like” a page because they are a customer
57% “Like” a page because they want to receive discounts
Being a fan, for the most part, is a rather passive activity:
77% said they interact with brands on Facebook primarily through reading wall posts and status updates
STATISTICS ON
http://mashable.com/2011/09/12/consumers-interact-facebook/
Utilizing Facebook for Business | 6S Marketing
FAN INTERACTION56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands
STATISTICS ON
http://mashable.com/2011/09/12/consumers-interact-facebook/
Utilizing Facebook for Business | 6S Marketing
GOALSENGAGEMENT: elevate the conversation, create contests, and encourage fans to share your content with their friends
INTEGRATION: integrate your blog and/or ecommerce store, use videos, and cross-promote your related pages
Utilizing Facebook for Business | 6S Marketing
SUCCESS SUMMIT 2011WHAT: Facebook Success Summit 2011 is a live online conference that will empower you to use Facebook to better engage customers (and prospects), gain more exposure and grow your business
WHO: Speakers include Guy Kawasaki, Mari Smith, Dave Kerpen, Robert Scoble, and experts from Intel, Petco, Intuit and more
WHEN: Event runs October 5th to 25th (fully online)
http://www.socialmediaexaminer.com/fbsummit11/index.html
Utilizing Facebook for Business | 6S Marketing
CONTACT USChris [email protected]
@6S_MarketingFacebook.com/6Smarketing
QUESTIONS?
Title page photo credit: http://www.flickr.com/photos/owenwbrown/