Utilizing Business Acumen, Communication, and ...
Transcript of Utilizing Business Acumen, Communication, and ...
Utilizing Business Acumen, Communication, and Interpersonal Skills to Drive Success
The ONLY online conference for MSLs, offering strategies you can’t find anywhere else!
• Performance Metrics and KPIs That Demonstrate Value to an Organization• Innovative Ways to Upskill and Build a Successful Career• Guides for Nourishing Communication Techniques and Soft Skills to Effectively Engage with Stakeholders• Clarifying the Impact of Business Acumen on Successful KOL Engagements• Best Practices and Compliant Strategies for Aligning Medical Affairs with Clinical Development and
Commercial Teams
June 23-24, 2021 | Online Livestream
Kent Christopherson
Senior National Director, US Medical AffairsOrchard Therapeutics
Johan Baeck
Senior Vice President, Clinical Development and Medical AffairsJounce Therapeutics
Ruth Du Moulin
Vice President, Medical AffairsFORMA Therapeutics
Jacqueline Dessibourg
Regional Medical DirectorSanthera
Charlie Cook
Director, Field MedicalGastroenterologyTakeda
Christiane Carney
Medical Science LiaisonTaiho Oncology
Gaby Cora
Field Medical Director, North America Medical AffairsPfizer
Keely Dahl
Senior Medical Science LiaisonAurinia Pharmaceuticals
Sunayana (Nina) Banerjee
Senior Medical Science LiaisonJazz Pharmaceuticals
Deirdre De Steno
Head of Global Medical Affairs DiagnosticsGrifols
Jacqueline Armani
Regional Director, Medical ScienceLiaison Alcon
Jay Dave
Associate Director, Medical Science LiaisonNovartis
MSLs are vital to the success of drug and device development. They work throughout a product’slifecycle to help ensure that products are utilized effectively, serve as scientific peers and resourceswithin the medical community, and are scientific experts to internal colleagues. And just like the rest ofthe life science sector, MSLs have to rapidly adjust to the rollout of new technology platforms and re-envision their workload in post-COVID conditions.
DGE invites you to its inaugural Next-Gen MSL Excellence Symposium – the only industry event tospecifically focus on overcoming the daily work challenges for this essential group, while reaching careermilestones and adapting to new technologies!
Who Should Attend
This Virtual Event Will Also Benefit:
• Medical Science Liaisons (MSL)• Medical Director/Advisor• Field Medical Director• Medical Scientific Manager• Medical Excellence• Clinical Trial Liaison (CTL)
• MSL Talent Providers• KOL/Thought Leader Engagement System Providers
• Physician Network Solutions• AI Solutions for MSLs and Management
June 23-24, 2021 | Online Livestream
• Medical Affairs• KOL/Thought Leader Engagement• Medical Communication/Information• Product Lifecycle Management• Clinical/Scientific Affairs• Compliance
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June 23-24, 2021 | Online Livestream
Kent Christopherson
Senior National Director, US Medical AffairsOrchard Therapeutics
Johan Baeck
Senior Vice President, Clinical Development and Medical AffairsJounce Therapeutics
Eva Gallagher
Vice President, Head of Medical AffairsAgios Pharmaceuticals
Ruth Du Moulin
Vice President, Medical AffairsFORMA Therapeutics
Jacqueline Dessibourg
Regional Medical DirectorSanthera
Donna Holder
Senior Director, Global MSL Excellence OncologyDaiichi Sankyo
Erin Gleason
Director, Medical Operations, Information, and Trainingbluebird bio
Ajit Kulkarni
Ad-interim Director of Field Medical CapabilitiesNovartis
Ed Paiewonsky
Senior Managed Care LiaisonNeurocrine Biosciences
Eddie Power
Vice President, North America Medical AffairsPfizer
Bob Fell
Executive Medical Science LiaisonSanofi
Charlie Cook
Director, Field MedicalGastroenterologyTakeda
Christiane Carney
Medical Science LiaisonTaiho Oncology
Desiree Owen
Director, Medical Science LiaisonsKala Pharmaceuticals
Gaby Cora
Field Medical Director, North America Medical AffairsPfizer
Irma Saliu
National Director, Psychiatry Medical Science LiaisonsAbbVie
Keely Dahl
Senior Medical Science LiaisonAurinia Pharmaceuticals
Kent Gordon
Manager, Medical Science Liaisons - North AmericaBioventus
Sunayana (Nina) Banerjee
Senior Medical Science LiaisonJazz Pharmaceuticals
Zachary Henney
Director, Medical Science LiaisonChiasma
Susan Giacalone
National Director, Field Medical AffairsMacroGenics
Deirdre De Steno
Head of Global Medical Affairs DiagnosticsGrifols
Jacqueline Armani
Regional Director, Medical ScienceLiaison Alcon
C. Rick Jarecke
Senior Director, Field Medical Affairs Science LiaisonsUrovant Sciences
Sheila Komara
Senior Medical Science LiaisonMallinckrodt
Jay Dave
Associate Director, Medical Science LiaisonNovartis
Nancy Ortiz
Executive Director, Global Medical Affairs & Field MedicalStrongbridge Biopharma
Susan Malecha
Senior Director, Medical AffairsPuma Biotechnology
Elizabeth Martinez
Executive Director, Global Medical AffairsCuris
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9:00 AM EST
10:00 – 10:15 AM
10:15 – 11:00 AM
Login
1:30 – 2:00 PM Lunch
4:15 PM Day One Concludes
Introduction from Chairperson
Panel: Build Stronger Business Acumen
PART 1: DEVELOPING MSL SKILLS AND IMPROVING CAREER PATHS
With rising drug and device cost, MSLs are challenged with thinking on an enterprise level and understanding the factors that impact how a health care provider, hospital system or patient makes decisions.
• Define the factors that drive key stakeholder decisions• Develop a communication plan to personalize the message • Treat your territory like a business and representing your company without selling
Moderator:Susan MalechaSenior Director, Medical AffairsPuma Biotechnology
Speakers:Jacqueline DessibourgRegional Medical DirectorSanthera
Susan GiacaloneNational Director, Field Medical AffairsMacroGenics
Ed PaiewonskySenior Managed Care LiaisonNeurocrine Biosciences
11:00 – 11:45 AM Turn Science into a Compelling Story
MSLs are experts in communicating complex scientific data but HCPs now want more patient centric communications to support their decisions.
• Understand the needs of an HCP and what drives their decisions• Develop content that engages KOLs and encourages them to ask questions and provide insights• Reshape data into narratives without sacrificing accuracy
Kent Gordon Manager, Medical Science Liaisons - North America Bioventus
2:00 – 2:45 PM Envision Life After a Layoff
Despite the anxiety and uncertainty associated with a layoff, there are many opportunities to getting your career back on track.
• Discuss the emotional impact of a layoff• Craft a plan that ensures financial security• Uncover opportunities to engage with recruiters and network within the industry
Keely Dahl Senior Medical Science LiaisonAurinia Pharmaceuticals
2:45 – 3:30 PM Panel: Select Ideal Metrics for MSL Value
MSLs are vital to a company’s medical affairs strategy and the impact they have can be defined by more than just numbers. Quantitative metrics are easily measured – but how do we gauge the qualitative metrics that demonstrate the impact of an MSLs on the overall success of a company?
• Identify the activity-driven metrics that will continue to be a performance indicator• Discuss the steps that medical affairs leaders are taking to align quantitative metrics with qualitative ones • Discuss the challenges in adopting new metrics and impact on the industry as a whole
Moderator: Ruth Du MoulinVice President, Medical AffairsFORMA Therapeutics
Speakers: Charlie CookDirector, Field Medical GastroenterologyTakeda
Erin GleasonDirector, Medical Operations, Information, and Trainingbluebird bio
3:30 – 4:15 PM Own Your Professional Development Path
Investing in your career empowers you to create the future you want. Would you invest in your own professional development or are you waiting for your company to provide you with opportunities for growth?
• Uncover opportunities for learning and growth within your company• Form a professional development plan that adds value to your future as well as your company’s future• Craft effective approaches to presenting your development plan to leadership.
Ajit Kulkarni Ad-interim Director of Field Medical Capabilities Novartis
12:00 – 12:45 AM Panel: Avoid Burnout and Maximize Energy in a Remote Environment
Work-life balance is something that MSLs have been challenged with throughout their careers. The pandemic brought to light new challenges surrounding one of the fast-growing professional obstacles: Burnout.
• Define workplace burnout and its impact on MSLs• Manage your energy as well as your time• Create balance and satisfaction in your life
Moderator: Gaby CoraField Medical Director, North America Medical AffairsPfizer
Speakers: Christiane CarneyMedical Science LiaisonTaiho Oncology
Bob FellExecutive Medical Science LiaisonSanofi
12:45 – 1:30 PM Panel: Build a Successful MSL Career: Challenges and Opportunities to Upskill
Although MSLs are experts in their therapeutic area, there are many opportunities for upskilling and adapting to change.
• Determine how your professional goals align with the needs of the company• Identify ways to influence without power• Recognize how you fit into the culture of your team and the philosophy of the company• Develop relationships and comradery in the virtual space
Speakers: Jay DaveAssociate Director, Medical Science LiaisonNovartis
Donna HolderSenior Director, Global MSL Excellence OncologyDaiichi Sankyo
Irma SaliuNational Director, Psychiatry Medical Science LiaisonsAbbVie
11:45 – 12:00 PM Networking Break
All times are in EST
June 23-24, 2021 | Online LivestreamREGISTER
June 23-24, 2021 | Online Livestream
9:00 AM EST
10:00 – 10:15 AM
10:15 – 11:00 AM
Login
11:45 – 12:00 PM Networking Break
Chairperson’s Recap of Day One
Envision Future Career Opportunities for MSLs
When you are ready for that next step in your career, what opportunities are available at different stages of your career and what challenges might you run into? Meeting career goals may require cultivating or advertising additional skills.
• Map out opportunities to transition in a therapeutic area you desire • Understand the challenges in switching therapeutic areas • Transition into from a field role to an in-house role• Embrace the dynamic shift when moving from a large team to a smaller team
Eva Gallagher Vice President, Head of Medical AffairsAgios Pharmaceuticals
11:00 – 11:45 AMAdapt Your Field Medical Affairs Team to
New & Expanding Roles
MSLs were once defined by the relationships they build with KOLs and their ability to educate using scientific data. But as the landscape of healthcare has seismically shifted, MSLs are increasingly tasked with a board variety of new responsibilities, each needing their own expertise and training.
• Understand medical affairs organizational structure in the context of internal and external stakeholders • Leverage the field medical affairs team to engage providers, payers, and patient advocacy• Maximize the impact of the field medical affairs team though in-depth knowledge and understanding
Kent Christopherson Senior National Director, US Medical AffairsOrchard Therapeutics
Desiree Owen Director, Medical Science LiaisonsKala Pharmaceuticals
12:00 – 12:45 PMEstablish Best Practices and Compliant Strategies
for Working with Clinical Development Teams
There has been a massive shift in MSL involvement with clinical trials. Until recently, MSLs were only involved in products that were approved or in late-stage trials. Many companies are now engaging MSLs in early clinical development which presents a unique set of challenges but also an opportunity for growth.
• Understand the need and impact of involving MSLs in early clinical development• Create synergies between clinical development and medical affairs teams • Define the skills and education MSLs will need to embrace and excel in this new paradigm
Johan Baeck Senior Vice President, Clinical Development and Medical AffairsJounce Therapeutics
Elizabeth Martinez Executive Director, Global Medical Affairs Curis
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2:00 – 2:45 PMAlign Medical Affairs Teams with
Commercial Counterparts
MSLs have an opportunity to collaborate with their commercial counterparts to provide HCPs with a unified final experience. What steps are required to balance the messaging and encourage a compliant partnership.
• Identify the SOPs that have been established for your medical affairs team• Break the silos between medical affairs and commercial teams• Understand what compliance looks like in a virtual setting• Educate HCPs on the differences between MSLs and sales teams
Deirdre De StenoHead of Global Medical Affairs DiagnosticsGrifols
Zachary HenneyDirector, Medical Science LiaisonChiasma
2:45 – 3:30 PMLaunch a New Product During the Pandemic –
The Good, the Bad, and the Unknown
Launching a new product or breaking into a new indication has its challenges – moreso during a pandemic. What can we learn from those who are have done it and ready ourselves for the future?
• Educate yourself on the new product and identifying those new KOLs• Set strategies for standing out and presenting data that is compelling• Overcome the hurdles amplified during the pandemic
Speakers: Jacqueline ArmaniRegional Director, Medical Science LiaisonAlcon
Sunayana (Nina) BanerjeeSenior Medical Science LiaisonJazz Pharmaceuticals
Sheila KomaraSenior Medical Science LiaisonMallinckrodt
12:45 – 1:30 PMPanel: Debate How to Structure In-Person,
Virtual, and Hybrid Engagements
Join our panelists as they discuss future of MSL engagements and the merits of each scenario.
• Review achievability and practical pros and cons of hybrid engagements• Evaluate impact of each scenario on an MSLs metrics• Anticipate different impacts on product success
Speakers: C. Rick JareckeSenior Director, Field Medical Affairs Science LiaisonsUrovant Sciences
Nancy OrtizExecutive Director, Global Medical Affairs & Field MedicalStrongbridge Biopharma
Eddie PowerVice President, North America Medical AffairsPfizer
1:30 – 2:00 PM Lunch
Conference Concludes
PART 2: IMPROVING ENGAGEMENT AND COLLABORATION WITH KEY STAKEHOLDERS
All times are in EST
June 23-24, 2021 | Online Livestream
EARLY BIRD
($996.00)(REGISTER BY MAY 14, 2021)
STANDARD
($1,196.00)(REGISTER BY MAY 14, 2021)
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