Using Your Brand to Attract Talent That Fits Your Culture

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Using Your Brand: To attract talent that fits your culture

ERE March 25, 2010

ERE, Randy Goldberg 2

71% join an organization based on the talent brand. Human Capotal Institute


75% base their decision to stay with an organization on the talent brand. Human Capital Institute


“Your brand is what people say about you when you've left the room.”

- Larry Ellison, CEO Oracle


YOU’ll play a part in HYATT hospitality

AT HYATT, HOSPITALITY ISN’T JUST A BUSINESS; IT’S A CALLING.

It’s a calling evidenced in the

thousands of decisions and interactions made everyday by

passionate employees throughout our company. Because hospitality is the

core of who we are, it extends well beyond our guests. Our unique brand

of authentic hospitality is also experienced by our employees.

We do this by infusing every facet of the Hyatt employee experience with

the same degree of hospitality that we show our guests.

6 ERE, Randy Goldberg

Mirroring the Guest Experience


Introduc*on Welcome Working Together Growing Thank You

Reserva*on Check-‐In Interac*ons Loyalty Thank You

Guest Experience

Employee Experience

Expose candidates and employees to our culture of Authentic hospitality.

Connec&ng our brand to the recrui&ng process.

External Touch Points: The first time a candidate comes into contact with your brand. Career Site, Search, Social Networks, Advertising, Customer etc.

Applica&on Process: From Applying on-‐line to interviewing in person. How are you communica*ng?


External Touch Points What is the experience when

searching for jobs?


Your Career Site

External Touch Points



Within the next 5 years more users will connect to the internet over mobile devices than desktop PCs. Mary Meeker, Morgan Stanley


Your phone is now your alter ego, an extension of everything we do… the new rule is mobile first in everything. Eric Schmidt, Google


We need to leverage mobile for recruiting.


Pull out your phone and search for SAS jobs.


Average 3,000 visits per week


hyatt.jobs mobile

A simplified version of our main career site. Giving mobile viewers the ability to: • view Hyatt videos • search for jobs • network with Hyatt (social media)

• get general info about Hyatt •  languages: available in 12 languages

• Average 4,000 visits per week.

Social Networking

External Touch Points


ERE, Randy Goldberg

Authentic

Marketing

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Average user spends 421 minutes on Facebook per month, which amounts to more than 14 minutes per day.


Facebook Influence


YouTube Video Search


Application Process Communication


Are these your candidates?


Application Process

•  Keep the application simple •  Assessments based on culture fit. •  Communicate:

– Application Received – What to expect, when you will ear from us –  If not qualified communicate immediately –  If qualified interview quickly – Once interviewed communication is verbal – Final result of application.



Company Culture

Embedded Candidate Experience

Career Site

Ability to find jobs

Accessibility – Mobile

Applica*on Process

App. Status/Comm.

Interview Style

Assessments

What do I do now?


Test your own recruiting process

•  Does your recruiting process support your brand?

•  Do you survey your new hires on their experience?

•  How quickly does your company get back to candidates?

•  Is your company utilizing Social Networking tools or mobile?



Questions

How to contact me? Text the word “rgoldberg” to 50500


Using Your Brand to Attract Talent That Fits Your Culture

Business

Transcript of Using Your Brand to Attract Talent That Fits Your Culture