Using Video Marketing for Online Profits
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Transcript of Using Video Marketing for Online Profits
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Want More Customers to Find You?
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Search Engine Marketers are all Focused on ONE Thing…
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Getting as Much Traffic to Their Site(s) as Possible!
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Any Business Message Can be Delivered Better in Video
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Why Video Marketing?Potential to go Viral
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Costs are Relatively Low When Compared to Other Marketing Tools
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A Significantly Huge Number of People Like Video and are More Likely to Opt-in
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Leverage Your Reach With Video
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You May Have Noticed That Marketing Has Changed1950 - 2000 2000 - 2050
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Internet Marketing
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What to Put in a Video
Business Profiles
How-To’s
Product Demos
Book Trailers
Video Ads
Video Blogs
FAQs
Anything…
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Where to Publish?
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Video Content Trade-Offs
Interviews
Webinars
Demos
Music videos
Spoof /
comedy
Drama
InformEntertain
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Video Content Tips Short is sweet
Inform in your first 10 seconds
Live videos require no editing
PowerPoint Driven Content/Animations
No Scripts Needed
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Short is Sweet
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Make Your Point In The First 10 Seconds
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Attention Declines Rapidly
• Shorter almost
always better
• Command
attention at start
• Fast pace keeps
attention
Data from EyeView Digital (www.EyeViewDigital.com)
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Live Video Requires No Editing
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Camera Shy? Use PowerPoint
DIY
Outsource
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Camera
Cheap is fine (under $500)
External microphone jack
HD is not required for web
Widescreen (16:9) is a good idea
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Other Gear Lighting helps a lot
Target, Walmart, or Craigslist Inexpensive mics are ok
Gorilla Tripod
Screen recording
Camtasia ($) or Jing (open source)
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Editing
Free software is fine
Mac iMovie or Windows Movie Maker
Time consuming
Allow time for the right videos
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What To Avoid
Backlight or window backgrounds
Expensive camera
Tile floors or empty rooms (echo!)
Expensive editing software
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Technical Video Formats
.WMV
Windows format for the web
.MOV
Apple format for iTunes and the web
.M4V
Apple format for iTunes, iPods and iPhones
Flash
Most compatible - use for all web posting!
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Publish Everywhere Easily
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Don’t Forget…Your OWN Websites/Blogs
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Brought to you by Julie Weishaar