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The Power and Profit of Aligned Partnerships

Module III

Three Primary Partnerships

1. Affiliate

2. Joint Venture

3. Sponsorships

4. Know your competition

5. Identify your expertise

Aligned Partnerships

When selecting partners…

1. Determine if your products or services are a fit for a partner

2. Decide if what you will promote is the right match for your market

3. Plan out your launches

4. Identify your expertise

Terminology

• Affiliate marketing

• Affiliate

• Affiliate link

• Affiliate partnerships

Ongoing value

1. Offers

Word of caution….

• Whomever you sell for is a reflection of you

• Determine ahead of time the pay schedule

• Always pay on time

• Keep track of what you are owed

• Don’t be afraid to ask for your commissions

Think in the long term

• Take care of your affiliates

• Don’t hound people to market for you if all they are doing is being an affiliate

• Be gracious if you make a mistake

Standard payment schedules

Are you top of their mind? • Monthly with a 30 day lapse

• Often a percentage is held back for clawbacks/refunds

• Some programs are immediate 100% pay – approach with caution

100% commission program

• Knowing what message should be communicated on your website

• Knowing what services and / or products you will offer

• Knowing what content to post on your blog, article directories, videos, social media

Success when you’re the affiliate

• Know what you are selling

• Know the reputation of those you are selling for

• Find out what their refund and return policy is

• Do your homework

• Knowing what message should be communicated on your website

• Knowing what services and / or products you will offer

• Knowing what content to post on your blog, article directories, videos, social media

Success when you have affiliates

• 5% actually do something

• Communicate with your affiliates

• Never demand that they have to promote if all they are doing is being an affiliate

• Provide copy for them

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Sample Tweets

• How useful is it

• How long has it been on the market?

• Is the market saturated?

• What % do you get?

• How do you get paid?

• When do you get paid?

• Reputation of who you are selling for

When selecting a product

It’s simple to become an affiliate

• Individuals

• Companies

• Affiliate marketplaces like ClickBank

• Online stores like Amazon.com

Where to get products

• Solo messages to your opt-in list

• Reviews

• Articles

• Tweets

• Facebook wall postings

• Messages to your Facebook Fans

Marketing your offers

• Blog postings

• Advertisements (both paid and free)

• You signature file

• Banner ads

• Text links

• eBooks and eReports with links embedded throughout

Marketing your offers

• Repurpose content for marketing

• Get what you can from the person you are marketing for

• Provide copy to your affiliates

• Plan out your campaigns

Minimize your marketing efforts

JOINT VENTURE PARTNERSHIPS

• Book launch

• Events

• Product launch

• Fundraisers

JV Partnerships

• Circle of influence

• Vendors

• Clients

• Social networks

• Those you trust and admire

• Conferences

• Date before you marry!

Finding Partners

• People who are well positioned on the Internet

• Partners who share a similar market

• Partners who have a solid database

• Partners who understand these type of campaigns

• People who will follow through on agreements

• People you know and trust

• Those who are committed to your success

What to look for in Joint Venture Partners

• Level I

• Level II

• Level III

Levels of Partners

Great partnership

• The more visible partners are likely overextended

• They have oversaturated their readers with other promotional offers

• You are not known to them so they may not immediately see the value in working with you The process of finding joint venture partners can be time consuming and tedious

• Every additional partner requires more time to communicate with them.

Challenges in finding partners

• Some will not follow through as promised

• Links can go bad for any number of reasons

• Overvalued bonus gifts

• Bait and switch of bonuses

Challenges with the partners

• Write your wish list

• Get contact information

• Contact potential partners via email or phone call

• Give partners a full overview of the campaign with dates, deadlines and participation requirements

• Secure partnerships

• Send link to JV bonus registration page

• Add the partners name to list of confirmed JV’s

Process for securing partners

• Bonus gift that buyers download at no cost to redeem

• Short description of the bonus offer

• jPeg of the expert or the item they are giving away

• Value of the item

• Link to a dedicated landing page for their offer with a working link

WHAT YOU NEED FROM YOUR PARTNERS

• Have a well thought out plan

• Determine roles early on

• Set up accountability measures

• Start with a relatively low risk proposition

• Give enough time to potential partners

• In some cases, you need written agreements

Strategies for success

Joint Venture Agreement

SPONSORSHIPS

SPONSORSHIPS ARE A FORM OF MARKETING PROGRAM OFTEN USED BY

COMPANIES THAT ARE LOOKING TO BUILD OR DRIVE THEIR BRAND IN FRONT OF A

SPECIFIC MARKET

101 WAYS TO GET YOUR FOOT IN THE DOOR BOOK AND EVENT

STREET SMARTS MARKETING EVENT

• Conference room

• AV equipment

• Refreshments

• Advertising

LAW OF ATTRACTION

• How much money you need for your campaign or event

• Decide what in-kind sponsorships you can develop

• Create a list of sponsor benefits and deliverables that you can provide

• Decide on the sponsorship level names and assign a dollar value

• Assign the benefits package to each of the different levels

• Outline the exact benefits a sponsor will get from sponsorship

• Create a list of potential sponsors you can present your sponsorship opportunity to

Considerations on Sponsorship