Using Video For Business
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Transcript of Using Video For Business
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Using Video For Business
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WHY VIDEO?First, let’s take a step back and look at the big picture
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OUTBOUND MARKETING…
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… IS BROKEN
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ITS BEEN REPLACED BY INBOUND MARKETING
SEO & PPC Public Relations BloggingOpt-In
Email Lists
Earned Social Media
Video Content
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INBOUND MARKETING• Earning attention organically• Responsible for 90%+ of clicks on
the web• Lower average cost to acquire a new
customer• Powered by creativity, talent and
effort• Generates momentum, making
future efforts easier
Rand Fiskin, Moz CEO
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SO WHY VIDEO?
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VIDEOS ARE PRETTY POPULAR
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VIDEOS ARE ENGAGING• Roughly 8.5 in every 10 online users can
be reached through online video marketing
• 84.5% of US Internet users watched online videos in May 2012 (Source: comScore Video Metrix)
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VIDEOS ARE EASY TO DIGEST• Easier for most people to retain
information from a video rather than reading it online• More compelling than a webpage• Viewers see personality and passion
• 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information
Brainshark
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VIDEOS ARE GREAT FOR SEO• Videos are embeddable and
modular• Those Google crawlers love new
content• Pro Tip: Include transcript
whenever possible
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VIDEOS ARE SHARABLE• A shared video can spread like wildfire• Viral videos give brands millions of
impressions• K-Mart – ‘Ship My Pants’ – 18M
views in 2 months; extensive media coverage and social media buzz
• Maximize reach through social media
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VIDEOS COMPLIMENT EMAIL• Videos boosts email marketing• Marketers using video in email were
generating 40% higher monthly revenue than those who did not
• Benefits include increased click-through-rates, increased time spent reading the email, increased sharing/forwarding of the email message
Relevancy Group Survey, 6/19/2013
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ALL IN ALL, VIDEOS MAKE PEOPLE HAPPY…
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LIKE THIS GUY