Jessica KizorekWomen’s Ecommerce Association International

Using the Power of Video To Grow Your Business

Thursday, January 28, 2010

Online Video Consumption

Skyrocketing

Over 72% of Internet users view online video monthly

(More active participants than blogging or social media)

Over 187 billion videos were streamed in 2009

This represents an increase of 22% from one year before

2010?

(Trendstream & Lightspeed Research)

Converting People Into:

Buyers&

Supporters

“Video on Websites Increases Sales by 72%

According to Google and MSN”

(MSN & DoubleClick)

Why?

Increases Engagement TimeWhy #1

Deepens Emotional ConnectionWhy #2

Builds Trust & CredibilityWhy #3

Why #4

People Are Asking For It

Case Studies

Increased Engagement Time

22%

Increased Conversion

400%

"Our e-commerce website clients that have incorporated online video

onto their product pages have seen a 2X-3X increase in purchases." 

- Mike S. - Top 20 National Advertising Agency

GREAT Places to Use Cost Effective Video

Event CoverageTestimonialsVideo Emails

InvitationsInstructional Videos

Reviews“How To”

Video Blogs & Commentaries

TERRIBLEPlaces to Use Cost Effective Video

Product DemonstrationCorporate Branding

Now you know. What are you going to do about it?

Increases Sales by 72%Increases Engagement Time 22%

Increases Conversion Rates 400%

2x-3x Increase in Purchases

Online Video

Increases ExposureBuilds Community