Using Story in UX
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Transcript of Using Story in UX
Using Story in UX
@NashvilleUX + @JonShearer
UX Architect Visual Designer Brand Designer Front-end DevProd Manager
Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev
AboutAbout
UX Architect
Executive
Advisor
Developer
Product
Designer
Think aboutcrafting and cultivating great UX
…in terms of Story
UX is understanding the story we’re trying to tell
…and inviting others to engage in the story with us
To craft your part of the story, you’ve got to know it beginning to end
…and be able to relate to/empathize with it
There are a lot of stories thatpeople are being invited to engage with
(i.e. Competition)
Even if you don’t have other direct competitors for your particular offering
…you are competing for customer’s time and attention
They won’t stick around or stay engaged if the story’s not good
So the Story has to be Great
Through-line
Takeaways(2-5)
Characters(Main, Supporting, Extras)
Plot
Storyboards
Scenes
One person, no matter how small, can make a difference
You’re never alone
There are friends you can count on
…and New friends you can count on
There is someone who believes in you
We’re all in this together
We’re all in this together
Help can come from the most unlikely places at the most unexpected times
Help can come from the most unlikely places at the most unexpected times
Good can still triumph over evil
Character Development
Great Characters are multidimensional
(multiple aspects that are introduced through the story)
Your Customer is a Main Character in the story
Core Featuresets are Main Characters
Core Featuresets are Main Characters(w/ Multiple Aspects)
Announcements or Reminders are Supporting Characters
“Benchwarmer 2” that sits in the back (Extras)
All of this is for your audience
Not just your audience
They are the HERO
• Text Editor• Add Media• Take Photo• Record Audio• Add Tags• Annotate as PDF• Add Reminder
Make a list of each characters Aspects
• Text Editor• Add Media• Take Photo• Record Audio• Add Tags• Annotate as PDF• Add Reminder
• Stand on it’s own• Part of a Notebook• Presentation Mode• Ability to Share
Make a list of each characters Aspects
• Text Editor• Add Media• Take Photo• Record Audio• Add Tags• Annotate as PDF• Add Reminder
• Stand on it’s own• Part of a Notebook• Presentation Mode• Ability to Share
Make a list of each characters Aspects
As you write the story, look for the best places to introduce them
Your Customer is the Hero
Your Customer is the Hero
(the engaged customer)
Through all of this the goal is to craft and cultivate aThreaded Experience
developer
Iterate.
engage
The MVP.
All of us have experienced great UX
We might not know how to put the pieces together
…but you know when something feels like it all belongs and fits together,and when it doesn’t
We can all participate in crafting and cultivating good UX
UX Architect Visual Designer Brand Designer Front-end DevProd Manager
Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev
To craft your part of the story, you’ve got to know it beginning to endGet to know, understand and put yourself in the shoes of the Hero