Using social media tools to listen to publics: European Refugee Crisis

Stephen Waddington @wadds

Using tools for listening and understanding publics

European Refugee Crisis

Your Future PR toolkit - PRMoment24 September, 2015

Evolution of public relations

Media relations

Influencer relations

Brands as media

Community managemen

t

Social Business

Mapping workflow Workflow

Publicity / media

Planning

Insights

Management

Content

Channel

Monitoring

Analytics

Branded / owned Influencer relations Community

Introducing PRstack

Planning processResearch

Insight

Strategy

CreativityContent

Channels

Evaluation

Social media research and insight

Landscape audit (test a hypothesis)

Social media audit (markets, issues

and topics)

Characterize publics (Who, what, where

and when?)

Insights(Motivation and

content)

Landscape audit

Markets, topics and issues

Characterise publics

@hghazian, Istanbul, 8 September, 2015

@elmasriT, Jordan, 12 September, 2015

@lisa_azzurra, Röszke (Hungary), 15 September, 2015

@shadirahimi07, Saltzburg (Austria near German border), 17 September, 2015

@artulaitala, Röszke (Hungary), 18 September, 2015

@RupertsStreet, Calais (France), 18 September, 2015

@VladaRH, Tovarnik (Croatia near Serbian border), 19 September, 2015

@AdrianTorres_G, Brussels, 19 September, 2015

Fares Lababidi, Athens, 22 September, 2015

Thank youListening to publics is easier than ever thanks to social networks and tools

Develop a rigorous process. Check prstack.co for tools and how-to case studies

You’ll find a list of freemium tools mapped against workflow at wadds.co.uk/prtoolbox

I’m @wadds on Twitter or [email protected]

Using social media tools to listen to publics: European Refugee Crisis

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