Using Social Media to Increase Website Traffic
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17-Aug-2014Category
Technology
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A look at the return on investment (ROI) when it comes to using Digg.com and StumbleUpon.com to increase visitors to your website.
Transcript of Using Social Media to Increase Website Traffic
- Using Social Media to Increase Website Traffi c By: Danielle Brigida
- National Wildlife Federation
- NWF Mission: To protect wildlife for our childrens future.
- Our Traditional Audience
- Last years NTEN inspired me to invest time in:
- Benefits of Traffic
- New Audience
- Brand Recognition
- Leads to Everything Else
- Age Range: 25-34
- About 65% Male
- International
- 25 million unique visitors a month
- Endangered Cats on Digg
- Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
- Wildlife Promise
- PLAY!
- Content
- Titles
- Photos
- Videos
- Links
- Actions
- s Response
- Diggs Reach RSS Blogs Your Site
- StumbleUpon
- 4.5 million members
- 1.5 million unique visitors a month
- 56% Male
- Age Range: 45-54
- StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
- Profile Development
- Challenges and Investment Photo from Morguefile.com
- FreeDigitalPhotos.net When Youre Low...
- In Summary
- Stumble and Digg are currently top referrers for nwf.org
- In the past 2 months, NWF sites received over 100,000 hits from these networks.
- Pages viewed by a broader audience (95% new visits)
- Sparked conversations and comments
- Measurable: Pageviews
- Immeasurable: comments, inbound links, follow up response future donations?
- Takeaways
- Learn the networks
- Invest and Reciprocate
- Listen to Feedback
- Consider your Niche
- Never Get Complacent (Find whats best for you!)
- Social Media isnt the answer, but its part of the solution