Using Social Media to Increase Website Traffi c By: Danielle Brigida

National Wildlife Federation

• NWF Mission: To protect wildlife for our childrens future.

Our Traditional Audience

• Last years NTEN inspired me to invest time in:

Benefits of Traffic

• New Audience

• Brand Recognition

• Leads to Everything Else

• Age Range: 25-34

• About 65% Male

• International

• 25 million unique visitors a month

Endangered Cats on Digg

Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537

Wildlife Promise

• PLAY!

• Content

• Titles

• Photos

• Videos

• Links

• Actions

s Response

Diggs Reach RSS Blogs Your Site

StumbleUpon

• 4.5 million members

• 1.5 million unique visitors a month

• 56% Male

• Age Range: 45-54

StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com

Profile Development

Challenges and Investment Photo from Morguefile.com

FreeDigitalPhotos.net When Youre Low...

In Summary

• Stumble and Digg are currently top referrers for nwf.org

• In the past 2 months, NWF sites received over 100,000 hits from these networks.

• Pages viewed by a broader audience (95% new visits)

• Sparked conversations and comments

• Measurable: Pageviews

• Immeasurable: comments, inbound links, follow up response future donations?

Takeaways

• Learn the networks

• Invest and Reciprocate

• Listen to Feedback

• Consider your Niche

• Never Get Complacent (Find whats best for you!)

• Social Media isnt the answer, but its part of the solution