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Using Social Media to
Increase Your Website Traffic"Birgit Pauli-Haack, November 2011

Who is Pauli Systems?Online Consulting for small business, professionals & non-profits, since 2002

Mobile WebWeb ArchitectsWeb Designer & DevelopersSystem IntegratorsSocialNetwork Integrators

Content Management Systems for any size of website.
Open-Source Software (WordPress & MangoBlog).
Search Engine Optimization. One-on-One tutoring.

How Big is the web?Source: www.mashable.com

What People do on the Net?Source: www.PewInternet.org - Aug 2011

Search used by All Age Groups

Email used by All Age Groups

Websites: Built it and they will come!Really?

Inbound vs. Outbound MarketingSearch enginesBlog + Blog commentingSocial NetworksPermission based EmailOnline ForumsNews, Media, PRand more...

Trade ShowsSeminar SeriesEmails to purchased listsCold callingOutsourced telemarketing, andTV spotsRadio commercials

Outbound Marketing











http://mashable.com/2011/10/30/inbound-outboundmarketing/

Your Site is the Hub

Basics on Search Engine Optimization

http://searchengineland.com/seotable

DistributionPrint Mail Web siteRSSE-mailFacebook LinkedInTwitterGoogle+

Step 1: Your Online Hub

CommCentral = Your web site (blog)Email newsletter provides only header/ blurb & link (single article links)Twitter post have link to site (single article)Facebook activities link to site (single article)

>Where the List of Services, Products etc are>Where the Email sign-up form is

Step 2: Articles/Content Online

Single Article in a Blog = News Engine (Web Log)One topic 400 800 words.Graphic + TextProvide Links for sharing RSS feedsCategory & Archives

Step 3: Engage your Followers/Friends

Allow for comments on blogAllow Fans to post on your pageTreasure Hunt with other organizationsOnline Surveys w/ PrizesLive Stream/VideoParticipate in conversations with your Online Activist Volunteers

Step 4: MeasureDefine goals to set benchmarksMeasure online interactionsOpen/ clicks e-mailShared Links statsWeb stats ReferrersShortyURL stats, clicks rates# of meaningful interaction

Rinse, Repeat

What is a Blog?

What is a Blog?Software engine installed on web serverAdmin through a browser-based interfaceAccess also through external software to update content (Desktop, Mobile, Apps)Allows for Syndication & Integration via RSSAuthors create and update content on the siteIntegrate into Website, with the other pages.Built-in Archives, Summary pages, Widgets

Difference Webpage & BlogpostWeb PageBlog PostPage & SubpagesStaticInformation never, rarely changes (Mission, Location)Link Never changes.

Post in categoriesDynamic/Archived/Perma.Lead onto a pagesOrganization NewsProfiles, Stories, StrugglesIncludes RSS Feed

Search Engine RankingUpdate more often - 3 time a week vs once a yearInterlinking on pages & posts (more links into the site from front page. URLs with higher keyword densityMore focused content = more relevantEasier to use linking back.Blog engines come with better built-in SEOMore pages in search engine index.

Feed the BeastOne blog post per week (minimum, optimal 2 3/week)Auto-posted to FBAuto-posted to LinkedInAuto-posted to TwitterAuto-assembly of e-News

Homework: Create an editorial calendar for 52 weeks

What is RSS? RSS = Real Simple Syndication

SimpleStandard way to provide content

across sites and tools.Standard since 1999 (Netscape)Version 2.0 out since 2003 enable
audio, images, videos.

Sites and News FeedsSingle Site Feeds:Blog & Category FeedsEvent FeedsNews & Magazine Feeds (Naples Daily News, News Press, Forbes, Wired etc)

Search FeedsGoogle Blog SearchTechnorati Blog DirectoryGoogle News AlertsTwitter Search

Video: How to use Twitter Search http://www.youtube.com/watch?v=jGbLWQYJ6iM

Tools for RSS Feed listeningNews Readers Google Reader

People StreamsFriendFeed

PortalsAlltop.com

Uses As Publisher RSS feed driven e-mail broadcastsFeedblitzFeedburnerMailchimp

Cross-Posting ServicesCrosspost services: Ping.fm, posterous.com, Actions: Auto-tweet, Auto-post to Facebook, Auto-post to LinkedIN

Example SitesAfasf.org - blogE-News

Social Media

Go Viral via SharingBe relevant to your networkFind your champions!Write for your chearleaders!

Twitter Followers

IMMToday 165DownYonderFLA 1,346Bph 1,912Ghostexecutive 5,080MikeVanDervort: 12,056

Go Viral: Twitter Reach

Go Viral: Facebook Sharing

Rich SnippetTaggingCommentingRe-Sharing

Go Viral: Facebook

Go Viral: Google+

Blogging ToolsTo start out, for practicing & Personal BlogsWordPress.comBlogger.comTumblr.comPosterous.comFor Business ( WordPress self-hosted)Page.lyWebHubwww.Wordpress.org/hostingGodaddy.comBonus Link: Wordpress: Free vs. Self-Hosted

Links: Better BloggingLinks:George Orwells 5 Rules of effective writing
PickTheBrain.comErnest Hemingsways Top 5 Tips for Writing Well

copyblogger.com5Tips to Write Blog Posts

About.com: BloggingChris Brogans Best Advice About Blogging

ChrisBrogan.com