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Using social media to improve brand visibility
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Using social media to improve personal brand visibility
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Increasing professionals are being hired for their ability to share ideas and exert influence. Social media has transformed from being purely social, to becoming a powerful business tool, ushering in Enterprise 2.0. With the 35+ market now being the fastest growing segment in the social media market, what can executives and senior management learn from the lessons of the corporate sector to build their own personal brand?
Transcript of Using social media to improve brand visibility
Using social media to improve personal brand visibility
Seen in the office Seen online
12 key Asia Pacific countries, 2005, figures are per annum, Nielsen Media Research
Asia Pacific reached a record $US66.6 Billion in supermarket advertising
Email 65% Social media 66.8%
Can this guy can talk?
Web 2.0
Enterprise 2.0
Fastest growing segment is 35-49 year old age group (+11.3 million).
Help you hire the right people
3% are using social media for all recruitment 50% login for 3-5hr week to
use social media for recruitment
Who you know
What you’ve done
Where you’ve worked
80% of internet users don’t know where to look
Flickr photos
Online newspapers
Share slides
Blog posts
Forum posts
Urban dictionary
book
8.5 million visitors to the blog each monthly
2,000 YouTube videos. Watch 80 million times
15,000 million friends on 15 social networks
Blog post
Online newspaper
iTunes podcast
Inside social media
1980s 2009
Visible to 5 people
Visible to 9 million people
Common button found on social media
Serve 20 billion requests each month
Choose social media you’ve comfortable with
Recent poll by mashable
planning social media visibility
Long term goal is visibility
Training notes for staff Write a bookDevelop an idea
Still 8 hours in the day, just spent differently
Workflow is changing
Email ends up here in 6 months
Imagine you saved 10% of what you threw away.
150 characters30 minutes (250 words)
6 hours
2 hours
Start a word press blog in 5 minuteswww.wordpress.com
Personality
Write a 250word post
Okay to post once a month
Use twitterfeed to promote the title and link of each blog post
I’m brushingmy teeth
Print quality content
Use LinkedIn answers to get feedback
Measuring success
Google analytics
The concepts, ideas, strategies, information, materials, artwork, plans and copy
contained in this document are presented in absolute confidence and are the
property of Firestarter Pte Ltd and must not be reproduced, adapted,
communicated to third parties or in any way used without the express
permission of Firestarter Pte Ltd.
© Copyright Firestarter Pte Ltd 2009.
