Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.

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Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching

Transcript of Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.

Page 1: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.

Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate

Bioscience Teaching

Page 2: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.
Page 3: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.

– the facts

• 1.19 billion active Facebook users• 728m daily log ons• 874 m mobile users• Every 60 s - 510 comments, 293,000 status

updates, 136,000 photos uploaded. • 4.75 billion pieces of content shared daily as

of May 2013 – 94% increase from August 2012.

Page 4: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.

Facebook Functionality

• Profiles• Groups• Pages• Events• Group Email• Instant messaging

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What can it be used for?

• Posting links, articles photos• Group identity• Group activities

– Mail/chat– Discussion– Feedback– Revision

• Setting up events and meetings• Mobile accessibility

“eSurgeries”

Page 6: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.

How students use social media

• Survey of 612 year 1 students

• 115-118 respondents

Face

book

Twitt

er

Goog

le+

Oth

er

0%

20%

40%

60%

80%

100%

Social media site use

Frequency of access for social/leisure use

Once or more per day

Once or more per week

Once or more per month

Never 0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

FacebookBlackboardTwitterGoogle+

Once or more per day

Once or more per week

Once or more per month

Never 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

FacebookBlackboardTwitterGoogle+

Frequency of access for study/work use

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Molecular Biology Degree page• Course updates• News from and of

students and ex-students

• Keeping in touch• Employability

and retention!

https://www.facebook.com/Molbiol.at.Manchester

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Year 1 Molecular Genetics (BIOL10221)

• 600-650 students• Posts of links and

videos relevant to the unit

• News and announcements

• Revision “esurgery”

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“Growth” of the Page

• Peaked at 346 “likes”

• Course commenced 23/9/2013

• Page started 12/11/2013

• Plateau by 29/11/12

13/11/1

2

17/11/1

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2

25/11/1

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Lifetime Total likes

tota

l "lik

es"

“eSurgery”

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Interaction with facebook

• More active types of interaction get more attention

Question Status Update Photo Video Share Link0

20

40

60

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100

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Lifetime traffic by type

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13/11/1

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Page interaction BIOL10221

• Peaks coincided with eSurgery or several posts over one day

“eSurgery”

1 video, 2 announcements

Dai

ly p

age

cons

umpt

ion

(clic

ks)

Day of the exam

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Biochemical Basis of Disease (BIOL31332)

• Final level course• There were 107

students enrolled • Commenced

28/1/2013• A revision eSurgery

was run on 10/5/13

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....5 days after eSurgery, exam t minus 5 days

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Page growth BIOL31332

08/02/13 22/02/13 08/03/13 22/03/13 05/04/13 19/04/13 03/05/13 17/05/13 31/05/130

10

20

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Lifetime Total likes “eSurgery”

tota

l “lik

es”

“eSurgery”announcement

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Page traffic BIOL31332• eSurgery

participation – 7 student posts by 4 students

08/02/1

3

13/02/1

3

18/02/1

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Daily Page consumptions

Dai

ly p

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cons

ump

tion

(clic

ks)

“eSurgery”

Day before exam

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Student attitudes

8%1%

56%3%

33%

participated and received useful feedback

participated but not helpful

did not participate but useful

did not participate but not helpful

not used

79%

4%

17%

used it and found valuable used it but not helpfulI did not use it

eSurgery Facebook

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What students think

“Everyone uses facebook all the time, so it trumps the discussion boards. I only ever go to blackboard if there's work that needs doing simply because it takes forever to sign in and get to the module etc. So facebook is a much better idea.”

After preparing for the exam, I found looking at the questions people have asked and the responses valuable. Although, I did not use it myself, wide participation with people asking each other and answering each other's questions would make it more useful!i thought it was a great idea, it was only a

shame that more people didn't engage with it! I found it very helpful in clarifying certain topics (and picking up on other topics that i didn't realise we needed to do...!)

i pretty much only use Blackboard to download lectures. I think it is a very poorly laid out system and the more we can do on non-blackboard sites, the better. Facebook is probably the most commonly used networking site

Putting prompts related to the unit in a social media feed helps incorporate it into your 'normal life' online..........

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Suggested improvements

• All lecturers should use it• Scheduled chat times – post lecture?• More posts• Posts more relevant to exams

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Facebook issues

• Is it ethical compelling students/staff to sign up? – Not all students sign up– Very limited use by academics

• Privacy and security– Of the individual– Of the group

• Ownership and copyright

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Conclusions

• Students are mostly “visitors” when interacting with FB for study

• Specific events can increase interaction• Interface is simple and quick• Immediate connection to users• Pages can reach beyond immediate user base