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Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.
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Transcript of Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.
![Page 1: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.](https://reader033.fdocuments.us/reader033/viewer/2022051216/5697bfc51a28abf838ca65f2/html5/thumbnails/1.jpg)
Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate
Bioscience Teaching
![Page 2: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.](https://reader033.fdocuments.us/reader033/viewer/2022051216/5697bfc51a28abf838ca65f2/html5/thumbnails/2.jpg)
![Page 3: Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching.](https://reader033.fdocuments.us/reader033/viewer/2022051216/5697bfc51a28abf838ca65f2/html5/thumbnails/3.jpg)
– the facts
• 1.19 billion active Facebook users• 728m daily log ons• 874 m mobile users• Every 60 s - 510 comments, 293,000 status
updates, 136,000 photos uploaded. • 4.75 billion pieces of content shared daily as
of May 2013 – 94% increase from August 2012.
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Facebook Functionality
• Profiles• Groups• Pages• Events• Group Email• Instant messaging
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What can it be used for?
• Posting links, articles photos• Group identity• Group activities
– Mail/chat– Discussion– Feedback– Revision
• Setting up events and meetings• Mobile accessibility
“eSurgeries”
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How students use social media
• Survey of 612 year 1 students
• 115-118 respondents
Face
book
Twitt
er
Goog
le+
Oth
er
0%
20%
40%
60%
80%
100%
Social media site use
Frequency of access for social/leisure use
Once or more per day
Once or more per week
Once or more per month
Never 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
FacebookBlackboardTwitterGoogle+
Once or more per day
Once or more per week
Once or more per month
Never 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
FacebookBlackboardTwitterGoogle+
Frequency of access for study/work use
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Molecular Biology Degree page• Course updates• News from and of
students and ex-students
• Keeping in touch• Employability
and retention!
https://www.facebook.com/Molbiol.at.Manchester
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Year 1 Molecular Genetics (BIOL10221)
• 600-650 students• Posts of links and
videos relevant to the unit
• News and announcements
• Revision “esurgery”
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“Growth” of the Page
• Peaked at 346 “likes”
• Course commenced 23/9/2013
• Page started 12/11/2013
• Plateau by 29/11/12
13/11/1
2
17/11/1
2
21/11/1
2
25/11/1
2
29/11/1
2
3/12/1
2
7/12/1
2
11/12/1
2
15/12/1
2
19/12/1
2
23/12/1
2
27/12/1
2
31/12/1
2
4/1/1
3
8/1/1
3
12/1/1
3
16/1/1
3
20/1/1
3
24/1/1
3
28/1/1
30
50
100
150
200
250
300
350
400
Lifetime Total likes
tota
l "lik
es"
“eSurgery”
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Interaction with facebook
• More active types of interaction get more attention
Question Status Update Photo Video Share Link0
20
40
60
80
100
120
Lifetime traffic by type
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13/11/1
2
16/11/1
2
19/11/1
2
22/11/1
2
25/11/1
2
28/11/1
2
1/12/1
2
4/12/1
2
7/12/1
2
10/12/1
2
13/12/1
2
16/12/1
2
19/12/1
2
22/12/1
2
25/12/1
2
28/12/1
2
31/12/1
2
3/1/1
3
6/1/1
3
9/1/1
3
12/1/1
3
15/1/1
3
18/1/1
3
21/1/1
3
24/1/1
3
27/1/1
3
30/1/1
30
100
200
300
400
500
600
700
Page interaction BIOL10221
• Peaks coincided with eSurgery or several posts over one day
“eSurgery”
1 video, 2 announcements
Dai
ly p
age
cons
umpt
ion
(clic
ks)
Day of the exam
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Biochemical Basis of Disease (BIOL31332)
• Final level course• There were 107
students enrolled • Commenced
28/1/2013• A revision eSurgery
was run on 10/5/13
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....5 days after eSurgery, exam t minus 5 days
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Page growth BIOL31332
08/02/13 22/02/13 08/03/13 22/03/13 05/04/13 19/04/13 03/05/13 17/05/13 31/05/130
10
20
30
40
50
60
70
80
Lifetime Total likes “eSurgery”
tota
l “lik
es”
“eSurgery”announcement
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Page traffic BIOL31332• eSurgery
participation – 7 student posts by 4 students
08/02/1
3
13/02/1
3
18/02/1
3
23/02/1
3
28/02/1
3
05/03/1
3
10/03/1
3
15/03/1
3
20/03/1
3
25/03/1
3
30/03/1
3
04/04/1
3
09/04/1
3
14/04/1
3
19/04/1
3
24/04/1
3
29/04/1
3
04/05/1
3
09/05/1
3
14/05/1
3
19/05/1
3
24/05/1
3
29/05/1
30
50
100
150
200
250
300
Daily Page consumptions
Dai
ly p
age
cons
ump
tion
(clic
ks)
“eSurgery”
Day before exam
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Student attitudes
8%1%
56%3%
33%
participated and received useful feedback
participated but not helpful
did not participate but useful
did not participate but not helpful
not used
79%
4%
17%
used it and found valuable used it but not helpfulI did not use it
eSurgery Facebook
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What students think
“Everyone uses facebook all the time, so it trumps the discussion boards. I only ever go to blackboard if there's work that needs doing simply because it takes forever to sign in and get to the module etc. So facebook is a much better idea.”
After preparing for the exam, I found looking at the questions people have asked and the responses valuable. Although, I did not use it myself, wide participation with people asking each other and answering each other's questions would make it more useful!i thought it was a great idea, it was only a
shame that more people didn't engage with it! I found it very helpful in clarifying certain topics (and picking up on other topics that i didn't realise we needed to do...!)
i pretty much only use Blackboard to download lectures. I think it is a very poorly laid out system and the more we can do on non-blackboard sites, the better. Facebook is probably the most commonly used networking site
Putting prompts related to the unit in a social media feed helps incorporate it into your 'normal life' online..........
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Suggested improvements
• All lecturers should use it• Scheduled chat times – post lecture?• More posts• Posts more relevant to exams
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Facebook issues
• Is it ethical compelling students/staff to sign up? – Not all students sign up– Very limited use by academics
• Privacy and security– Of the individual– Of the group
• Ownership and copyright
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Conclusions
• Students are mostly “visitors” when interacting with FB for study
• Specific events can increase interaction• Interface is simple and quick• Immediate connection to users• Pages can reach beyond immediate user base