Using Social Media In The Channel

Channel Marketing and the Role of Social Media

Heather K. Margolis, PresidentChannel Maven Consulting

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Agenda

• Why Social Media is Important

• Where does it Fit?

• Who is Responsible?

• Brand Yourself Online

• Where to Start

• Step-by-Step “How To”

• Questions

"The horse is here to stay, the automobile is

only a fad."

--Advice of President of Michigan Savings Bank to Horace

Rackham, lawyer forHenry Ford, 1903

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Interrupt Messaging

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B2B is Doing the Same Thing!

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Be Where They Want, When They Want

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Exponential Growth of your Message

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SocialMediaSocialMedia

MarketingMarketing

EmailEmail PortalPortal NewsletterNewsletter WebinarsWebinars EventsEvents

How Does Social Media Fit?

TreeHouse Interactive © 2009

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Another Tool in the Arsenal

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Whose Responsibility is Social Media?

Executive Drive Thought Leadership

PR Get the “Word” out

Marketing Create Content

Sales Provide Value

Technology Solve Problems

Administrative Build Internal Community

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B2B Decision Makers Using Social Media

91%http://www.marketingpilgrim.com/2009/02/b2b-buyers-dig-social-media.html

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Branding yourself or your Company Online

LOITHERSTEIN

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Branding yourself or your Company Online

Heather Margolis

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The Most Downloaded Woman on the Web

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Heather K. Margolis

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Where to Start

Listen Participate GenerateBuzz

ShareContent

CommunityBuilding &

SocialNetworking

Tactics, Tools, Time

LESS TIME MORE TIME

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Listen

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Participate on LinkedIn

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Start a Discussion

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Value, Value, Value…

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Participate on Twitter

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Add Value

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Generate Buzz

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Share Content

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Summary

Using Social Media In The Channel

Technology

Transcript of Using Social Media In The Channel