Using social media for internal communication

@AllthingsIC www.allthingsic.com

Rachel MillerInternal communication

and Social media strategist

Using social media for internal

communication


Our menu for today

Back to the future

Being socially savvy

Benefits of social media for IC

“Everything that can be invented has been invented”

Charles Holland Duell. Commissioner of US patents

@AllthingsIC www.allthingsic.comWestern Union memo, 1876

“This ‘telephone’ idea has too many shortcomings to be seriously considered

as a means of communication”


“I think there is a world market for maybe five computers”

Thomas J Watson, head of IBM, 1943

500m computers in the world = 1 billion users

(and this figure doesn’t include smart phones = 1.5bn)


“Who in the hell wants to hear actors talk?”

Harry Warner, founder of Warner Brothers, 1927


“Internal comms pros are now curators not

creators”


Are you socially savvy?


@briansolis

www.briansolis.com

• Opening up new feedback channels• Encouraging collaboration and

communication across silos and geographies

• Horizontal networking, by breaking down hierarchies

• Being all encompassing and interactive• Approachability: Employees pick and

choose who and what to engage with


Benefits of using social media in organisations

Rachel Miller, Share This: The Social Media Handbook for PR Professionals, Wiley, 2012


Social media: the evidence

Organisations must make “substantial organisational and cultural changes by transforming their structures, processes and cultures”

If your organisation:

Is open

Non-hierarchical

Creates a culture of trust

You can improve productivity by between 20-25 per cent by improving communication and collaboration using social technologies

The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012

How social is your communication?

“Organisations don’t tweet, people do”Euan Semple @euan

“We welcome your feedback”… but will edit, moderate, remove and ban itor not give you an option to have your say

When companies use social media internally

Messages become content

A searchable record of knowledge can reduce time employees spend

searching for company information (up to 35%)

Additional value can be realised through faster, more efficient, more effective collaboration both within and between enterprises.


The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012

Enterprise social network (ESN) options

• Chatter (Salesforce.com)• IBM Connections• Jive• Lync• Newsgator• SharePoint• Snapcomms• Socialcast• Yammer


Ideally done, ESNs enhance business within companies by bringing people together to communicate, for the benefit of themselves and the organisation. These connections are achieved via high collaboration software and using social tools.

Back to the future?

@AllthingsIC

“By 2016 enterprise social

networks will become the

primary communication

channels for noticing, deciding

or acting on information

relevant to work activities”

@AllthingsICGartner analysts report, 2013

However, Gartner also believes that between

now and the end of 2015,

80 per cent of social network efforts within the enterprise will not achieve the intended

benefits due to inadequate leadership and overemphasis on

technology @AllthingsICGartner analysts report, 2013

“Companies need to adopt an approach that engages workers and pulls them in, rather than simply have the technologypushed onto them”

Gartner analysts report, 2013@AllthingsIC


“Leaders need to develop a social business strategy that makes sense for the organisation.

Just sponsoring a social project is not enough - managers need to demonstrate their commitment”

@AllthingsICGartner analysts report, 2013

For most companies the potential benefits of social technologies remain “largely untapped”

Average worker spends 28 per cent of work week managing email and nearly 20 per cent looking for internal info/tracking down colleagues to help with specific tasks@AllthingsIC

Gartner analysts report, 2013


• Personal use builds confidence for professional use

• Experiencing new channels yourself equips you to make smart business decisions

• To grow your network, e.g. LinkedIn groups or Twitter chats

10 reasons why IC pros should participate in social media 1/3


• Thousands of interesting articles, people and resources at fingertips

• Your employees are already using social media

• Information and relationships improve personal and professional development

• Employee expectations mean real time communication is the norm


• External and internal comms teams need to work together to know what communities are saying

• The world of comms moves fast. Participating enables you to keep up with the pace of change

• Job hunting: your social profiles, such as LinkedIn allow potential employers to discover your skills and interests



Behaviours and values

Social media isn’t a magic cure


@AllthingsIC@AllthingsIC www.allthingsic.com

Who is doing what? Case studies can be found at www.allthingsic.com/blog

Keep in touch

Google ‘Rachel Miller’

linkedin.com/in/rachelmiller01

Pinterest.com/AllthingsIC

www.allthingsic.com

[email protected]

Storify.com/AllthingsIC

@AllthingsIC


Using social media for internal communication

Technology

Transcript of Using social media for internal communication