Internal Communication

«Make them know,

What they own»

What for…@ Identity

@ Feel yourslef the most

important engine in your LC.

@ Synergy working (going

together to the same place)@ Getting involve@Motivation!!

Internal Comm is not…Information between EB

and membership

Communication must be in 2 ways, for tracking a factual feedback must be apply.

Internal Comm is NOT…

Its an objective: no obligation, no pressure, make everybody proactive and desire further information, more interest and really grow!

Entering myaiesec.net and read…

Neither…

e-mails, Skype, Messenger, mobile…

This are communication tools, just remember the most important thing «The tool is not the message»

What it really is…• Empowerment

• A tool for generate Proactivity• Policies and values guide

• The start of a buenaRelationshipbetween all members

6 EASY steps for building an effective internal communication

How it works?

Audiences observation (we just focused on internal ones)

Diagnosis (opportunity areas)*EB interview

Survey probes

Key members survey

Whole membership survey

In order to get the desire image and

real image & identity relation

*Coments, each LC is different and is going to be diagnosis in a different way

Step # 1

Corporate identityWhat makes unique to each organisation*

* Karla Sandoval image property

Ideologic

Visual guidelines

Behavior

MissionVisionValues

ImagotypeLogoColors

The result… Corporate identityWhat they see about you

Real: What they perceive.

Disared: What we wanted to make them known about us.

Analysis.Check what we have

Misunderstanding between

realistic image and desire one.

Prioritize problems, urgent VS important ones…

Step # 2

Let’s Do a plan!!• Objectives

«What» we want• Limits• Solution proposal

Brainstorming

Step # 3

Step # 4• Define communication messages

What I want to be shown?

Who is the target?

What for?

Which communication tool?

When?

Comments: Few and short messages, trough the right comm tool, target awareness in order to know how to talk to them; and definitely, make it

attractive!!

Step # 5Do it!!• Create a team, or do it your self• «Design» (posters, mails, forus, SMS’, or whatever tool you

had chosen)

• Do it reach the target

Not just willing it…

wait for results!…

Step # 6Tracking

Ahh!! Did I say it before?

From planning you must create tracking tools and evaluate the famous «after and before»

Uy, un poco de humildad!!

Its time to prove yourself creating a Communication plan.

Remember: We are learning, but…

¡its great to know the theory since the starting!

It is not difficult, but there are famous topic experts, everybody can reach

bibliography…

Questions?

diana.palacios@aiesec.net

mapiale@hotmail.com

(Skype) diana.marie.palacios

AIESEC | IPN

AIESEC in Mexico

2010