Internal Communication HandBook

Communication Operations AIESEC en Colombia

2012 Structure MKT

Strategic support to the AIESEC Programs:

Brand Connection (external comm & EwA)

Customer Focus Teams (ELD programs)

IM & COMM

Strategic support to the AIESEC Programs:

Innovation Business Intelligence

Digital Culture Internal comm & Education

Processes & Knowledge Management

Organizational Support

Clarification

MKT

Will focus on the communications with the EXTERNAL sector and will support the brand management operations of AIESEC.

IM & COMM

Will Focus on the internal communications of AIESEC, managing the channels and giving support to strategic operations of the other areas.

IM&Comm Structure

Education and Support

MyAiesec.net Support

IT Technologies Support

Education & LTT

Knowledge Management &

PM

Documentation & PM

Standardization & Integration

Learning Path

Business Intelligence

Data Model

KPIs

Data Analysis

IM Culture & Internal

Communication

Internal Communication

IM Audit & LC Processes Follow Up

Positioning & Networking


Communication


What is internal communication?

Internal communications (IC) is the function responsible for effective communication among the

membership in AIESEC.

The final goal is create more synergy and cohesion inside AIESEC members.

Effective internal communications is one of the key drivers of membership engagement and proven to add significant value to organizations on all metrics

from productivity to customer research.

Task by our national Strategic Framework

First IC task is perform a logistical service as channel manager (Deliver Solutions)

Second IC task is perform internal promotion (Empowerment)

Third IC function perform as strategic adviser (External connection)

Logistical service as channel manager

IC team deliver solutions in IT tools and manage the communications process and channels in the Local entities according to their realities.

Internal promotion

With the correct manage of the communication channels IC team empower the membership of the local entities by promoting opportunities (upselling), activities of the LC’s, recognitions, strategic information, operations and cocreation spaces.

Strategic adviser

By delivering the right communication messages IC team manage our brand, our organizational culture & climate and show the KM & BI process executions done by the other coordinations.

By this IC team show our relevance as a strategic support area on the local and national operations.

Channels

Processes

Official Channels

Manage the information for Mailing, Newsletters, &

myAIESEC.net (wikis, files) platform.

Facilitate access points, tutorials & support for the membership to publish information in this

channels.


Communication


Official Channels

Social Media Channels

Brand & Comm Auditory

Processes


Create & promote the use for Social Media (facebook, youtube, twitter, blogs) channels according to

necessities.

Give support to LC activities with LiveStream, WiziQ, and

other share tools.


Communication


Official Channels



Processes


Execute the Brand Audit in the LC.

Establish Policies for the communications channels.

Improve the correct use of every channel based on your local

communication policies (according to the channels in use) , the brand

visual guides and the AIESEC Values.


Communication


Official Channels



Implementation

Define a internal communication strategy for your LC based in 3 main issues you want to improve Create objectives and goals to improve the selected issues. Execute the processes based on your strategy and your local reality. Support on the expertise of the actual M&C VP and the communications coordinator for your activities. Remember; There’s no magic formula in communications, use what you know and what you have to achieve your goals and execute your strategy.

The 7 C communication model

The model of the "7 C's of effective communication,“ act as guiding elements of the

strategy, focusing communication on the mission and the vision of the organization, they aim to change the attitudes of the membership

and improve the organizational culture.

7 C's of effective communication Credibility: To achieve this, it is necessary to involve the people in the process, achieve a comprehensive participation membership in the communications channels. Context: the message needs to suit the realities, there must be an open dialogue, its about what the public expects of us, not about persuade them. Content: The message must be aligned to our mission (the AIESEC way) and the vision (OUR 2015 BHAG), must express our AIESEC values , based on a willingness to learn, to share knowledge and to use creative and innovative work. Clarity: Stay focus and make things simple, the messages must be in plain language, clear and precise.

Continuity and consistency: It should be consistency between what is said and done, is not enough to study the frequency with which the message is repeated but the quality of the message. Channels: It is important to keep channels clear with internal staff, there must be a permanent Brand manifestations in meetings, assemblies, mails, social media channels, etc. so communications create the organizational culture and improve the working climate. Capacity: communication is a essential part of the human behavior, so when communicate anything think in the people the message must reach, not in the message itself.

7 C's of effective communication

Useful links Global Brand Wiki http://www.myaiesec.net/content/viewwiki.do?contentid=10000196 Global Brand Experience http://www.myaiesec.net/content/viewwiki.do?contentid=10015075 AIESEC communication principles http://www.myaiesec.net/content/viewwiki.do?contentid=10061487 logoAIESEC visual guidelines http://www.myaiesec.net/content/viewwiki.do?contentid=10067369

http://www.myaiesec.net/content/viewwiki.do?contentid=10000196








Questions?

Nicolás Cárdenas Digital Culture Manager NST MC Start

Elected MKT coordinator AIESEC Javeriana

Communications Coordinator AIESEC Andes

Contact [email protected]

3212080100

Skype: nicko.cardenas

mailto:[email protected]

Internal Communication HandBook

Documents

Transcript of Internal Communication HandBook