Using New Market Media to Build Responsive Market
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Using New Media Marketing Tools: How to get the most from blogs, podcast, & RSS Matthew Scott Founder & Managing Director The Life’s Work Group, Inc.
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Transcript of Using New Market Media to Build Responsive Market
Using New Media Marketing Tools:How to get the most from blogs, podcast, & RSS
Matthew ScottFounder & Managing DirectorThe Life’s Work Group, Inc.
WHEN: June 10 @ 2PM Central Standard TimeWHERE: http://webinars.ppa.org “CLICK TO REGISTER”WHAT: Post-Meeting Q&A
This presentation is not about...
rather...
Revenue Producing Activity
marketing is...
marketing is getting people with a specific challenge to know, like, trust, and refer you.
Matthew LIVES here...
...and here.
and WORKS here...
Matthew THINKS here...
With people FROM here...
Matthew LOVES family...
and the girl he had
a crush-on in 7th grade...
marries girl (23yrs)...
My FRIENDS & I like to...
and...
CHALLENGE each other...
EAT & DRINK my...
I have a GLOBAL FOOTPRINT...
27 countries & counting...
Matthew drives this...
With my dog “Surf”
and this
Matthew WORKED as...
His OFFICE was ...
Just Like his father...
Matthew TRANSITIONS...
COMBAT BOOTS for...
Wing-tips...
AND then...
{ Sold for 16x Earnings }
Consulting
Coaching
Blog Community
< >
If you don’t...
Believe...
You are in the information marketing business...
---->>
... no matter what you sell.
“He is lame. Cocktail anyone?”
Read Blogs?
Have Blogs?
Listen to Podcasts?
Have Own Podcast?
website (software) that puts most recent content at the top of the site & enables people to comment.
A blog is a...
keyword search
Blog
Podcast
RSS
Think!
“ping”
Step 1:
Name
www........
& Go Daddy...
Kind of like naming your child, but different...
Think...
remember?
Good...
www.hugginsandlambertlp.com
Bad!
Blog Name Starter Kit:
• proximity
• industry focus
• memorable, but not too “cute”
• company name
• create vocabulary word
• short as possible
• sounds like...
• visual looks like...
[Go Daddy.com]
$9.95
Step # 2
{Virtual Real Estate}
don’t forget...
“Gordon Gecko Rules Apply”
Domain Names for...
• podcast
• special programs
• special products
• marketing calendar
because...
www.nycpromoproducts4u.com/special-products-month.php
Think Seinfeld...
Step # 3:
{Choose Blog Type}
a. Squarespaceb. Word Pressc. Type Pad
Free or $ 15 dollars per mth.
[ Blog ]
www.BrandMeNYC.com
You only need a website if...
...want customers
You only need a blog if...
...want community
web presence vs.
web site
? ?
WHY BLOG ?
because...
WHY BLOG ?
To be found in the way people search...
Search Engines Love Blog Posts
Because...
Each blog Post a “mini-website”
so IMAGINE...
keyword search
or....
WHY BLOG ?
because...
2
Find & Communicate Difference
Features & Benefits
WHY PODCAST ?
A podcast is...
time-shifted (24x7 on-demand) re-purposed audio content.
Time Shifted
*Disclaimer: Podcasts & Farm Equipment May Be Hazardous To Your Health & Every Animal in Sight
Re-Purpose• How to?
• How to brand your company with promotional...
• Distributor Sales On-Boarding
• Interview an expert
• Customer Testimonials
• Audio Action Guide
• For Fee- Teleseminar or Webinar
• Book
• CD or DVD
Think QVC !
Think “Click & Clack”
Think Tivo!
Think hand-held!
and...
100 x Audience{ }
[ Cross Selling Opportunity ]
To Podcast, I need...
a phone...
or...
Speak into the...
&
Audio Recorder
is uploaded to a... @ $15 dollars per month
looks like...
podcast uploaded & viewed on ...
or your...
125 million est. sold to date
WHEN: June 10 @ 2PM Central Standard TimeWHERE: http://webinars.ppa.org “CLICK TO REGISTER”WHAT: Post-Meeting Q&A
Using New Media Marketing Tools:How to get the most from blogs, podcast, & RSS
Matthew ScottFounder & Managing DirectorThe Life’s Work Group, Inc.
Want This
Presentation ?
then...
PPAI PPT Presentation
Dear Matthew,
Please send me a copy of your PPT Presentation on New Marketing Media.
Thanks,
Donald Trump
