Responsive Marketing - Market Engagement on Steroids
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Responsive Marketing Market Engagement on Steroids @MolehillWeb @MaxOnTheHill
description
So how do you optimise your inbound, content and social media marketing to get more leads and make more money? Your answer could be responsive marketing. Responsive Marketing is near real time optimisation and engagement of: - Social Media - Social and Review Applications - Business Listings - Forums - News / Blogs - Email / Newsletters ………. more ... where ever your target market is.
Transcript of Responsive Marketing - Market Engagement on Steroids
Responsive MarketingMarket Engagement on Steroids
@MolehillWeb @MaxOnTheHill
Me, marketing, ins, outs.
• In 2013 Max celebrates 20 years of website experience.
• Background in management, logistics, IT, web & other nerdy things.
• Specialises in:– Digital Engagement, – Online Marketing, and– Conversion Rate Optimisation
Me, marketing, ins, outs.
The difference
Has run bricks & mortar, manufacturing and distribution businesses – running several complex and dynamic e-commerce sites catering to different market segments.
We’ve been our own web client.
Been successful, been broke – know how important online marketing is to achieve success for business owners, their family, staff and life ... it’s not a game !!!
Me, marketing, ins, outs.
The difference
Has run bricks & mortar, manufacturing and distribution businesses – running several complex and dynamic e-commerce sites catering to different market segments.
Been successful, been broke – know how important online marketing is to achieve success for business owners, their family, staff and life ... it’s not a game !!!
General Outline
1. Why - Responsive Marketing?
2. What - Responsive Marketing?
3. How - Responsive Marketing? Is it a match made in heaven ??? -- 15 minute question time –
Please write down or remember questions and ask during question time.
Why?
Why?You must manage your reputation
andengagement online.
Why?You must manage your reputation
andengagement online.
1. Social Media
2. Social and Review Applications
3. Business Listings
4. Forums
5. News
6. Blogs
7. ………. more
What?
What?Responsive Marketing is near real time
optimisation and engagement
What?Responsive Marketing is near real time
optimisation and engagement
1. Social Media
2. Social and Review Applications
3. Business Listings
4. Forums
5. News / Blogs
6. Email / Newsletters
7. ………. more
What?
How?
• Discover & Monitor your market (persona, profile…)
• Set Realistic and Measurable Goals• Gather the Right Data Needed• Monitor Your Goals Frequently• Use Your Data to Make Better Decisions
Data must be ACTIONABLE and RELEVANT
Monitor and set KPIs.... Measure your Return On Investment
Free and Paid ToolsMonitor - Measure - Engage
1. Hootsuite,
2. Social Mention
3. Google Analytics
4. Crazy Egg
5. Lots ………
6. PLANNING
Free and Paid ToolsMonitor - Measure - Engage
1. Hootsuite,
2. Social Mention
3. Google Analytics
4. Crazy Egg
5. Lots ………
6. PLANNING
How do we quantify & plan?... we have some nice tools to help us out.
from basic excel spreadsheets .........
At all times Responsive Marketing should be measurable.
Are we getting an ROI?Data analysis holds the key to Successful Campaigns
Data Analysis
Improve
Compare to Program
Improve
Data Analysis
Compare to Program
“This is not the
data you are looking
for”
to complete marketing platforms... with ongoing analysis and performance measurements.
......... every relevant action and interaction is tracked and measured
Responsive MarketingMarket Engagement on Steroids
@MolehillWeb @MaxOnTheHill
Credits :Content Marketing Institute, SavvyPanda, HubSpot,
Google, Marketing Land, Contagious, numerous people & groups
.... the list just keeps going.
