Using Multiple Marketplaces and Comparison Shopping to...

Using Multiple Marketplaces and Comparison Shopping to Attract More Customers

April, 2013

Jordan Weinstein Director of Business Development

[email protected]

� 3 Major Trends

� E-Commerce Fragmentation

� Cross-Border Trade

� Mobile = Marketplaces

� Utilizing the Magento Platform as the Central Hub for

Multichannel

Agenda

Multichannel

� Multichannel w/ Magento, Powered by ChannelAdvisor

� Marketplaces to consider

©Copyright ChannelAdvisor 2013 2

E-Commerce channels over the last decade GMV in $b

Increasing Demand Fragmentation

Sources of consumer demand are increasingly fragmented and complex

Source: Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data.

©Copyright ChannelAdvisor 2013

Yields Increasing Complexity

4©Copyright ChannelAdvisor 2013

Source: Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data.

Global Ecommerce Volume by Region


Global Cross-Border Trade Opportunity

$$$

eCommerce(2012)*

7

$

*eCommerce volume represents relative figures, not absolute valuesSource: Forrester Online Retail Forecasts: Europe, US, Latin America, Asia

Operational Challenge


Leading Global Marketplaces

Canada

Australia Brazil

ChinaUK

Germany

France

Japan

8

France

Italy

Spain


Mobile is accelerating e-commerce adoption in several use cases:

1. In-store scanning for online/local (Showrooming)2. Local inventory awareness – closing the loop3. Geo-targeting

Mobile / Local

3. Geo-targeting4. Mobile payments5. We are all ‘online’ more, so usage is going up6. Different behaviors between

• Tablets – Incremental activity – couch commerce• Smartphones – Very transactional – price

checking, store locating, mobile purchase etc.


Mobile - By 2015, 2-3X PC Users


Mobile

Mobile traffic for top online retailers (in millions)

11

Source: comScore


Magento – Multichannel Hub


eBay, Amazon, and more…

Annual

Marketplace

GMV

$5B-$10B $25B <$500M <$500M <$500M

Established 1999 1995 2006 2010 2009

# of Sellers 2M+ 2M+ 10k+ 700+ 2500

Commission/Fees 6-25% 8-22% 6-15% 9-15% 7-20%

Technical

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Seller Point-of-

Contact

Seller

Portal Form

Technical

Support

Account

Manager

Seller

Portal FormCategory Manager

Seller Portal

Form

Demographics Mass Mass Mass, 25+ Male, 18-35 Female, 35+

Key Growth

Categories -- -- --

Jewelry, Auto,

Toys/Games,

Home Living

Consumer

Electronics,

Home

Restricted

Categories

Apparel,

Jewelry &

Watches

(Gated)

-- --

Electronics (incl. Health

& Beauty), Cell Phones,

Appliances, Media/Software,

Lighting/Electrical, Office

Supplies

Auto Parts &

Tires, Large

Appliances,

Media

eBay, Amazon, and more…

TaxDetermined

by Merchant

Determined

by Merchant

Determined

by Merchant

Tax is owned by the

Marketplace. Newegg is

the seller of record.

Tax is owned

by the

Marketplace.

Sears is the

seller of

record.

Promotional

Offerings

Item-Level

Seller

Promotions

Daily Deal

Item-Level

Seller

Promotions

Daily Deal

Email, Homepage

placement, Daily Deals,

Promo Banners

Item-Level

Seller

Promotions

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Promotions Promotions

Promo Banners Promotions

Used Products

Permitted Limited Yes No Refurb/Re-Certified

Refurb/Re-

Certified

Auto Fitment

Solution Yes Yes No No No

Product Ads

Option Yes No No No Yes

Fulfillment

Options

By Merchant

By Amazon By Merchant By Merchant

By Merchant

By Newegg

By Merchant

By Sears

Advantage When

Competing with

3P Seller

None -- None Newegg is always the

featured seller

Sears is always

the featured

seller

� [email protected]



Want to know more?

confidential 15

Using Multiple Marketplaces and Comparison Shopping to...

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