Building Marketplaces

Fabrice Grinda

1Fabrice Grinda www.fabricegrinda.com

2Fabrice Grinda www.fabricegrinda.com

3Fabrice Grinda www.fabricegrinda.com

4Fabrice Grinda www.fabricegrinda.com

Horizontal ListingVertical

Transactional

End-to-End Vertical

TransactionalVertical Listing

5Fabrice Grinda www.fabricegrinda.com

The Evolution of Marketplaces:Delivering more Value

High Average Order ValueHigh Frequency6Fabrice Grinda www.fabricegrinda.com

Two Different and Effective Strategies

AOV: $25,000Frequency: 1-2

AOV: $10Frequency: up to 1,000+

7Fabrice Grinda www.fabricegrinda.com

Two Different and Effective Strategies

8Fabrice Grinda www.fabricegrinda.com

Vertical Marketplaces Should Offer Features Horizontals can’t Match

9Fabrice Grinda www.fabricegrinda.com

Vertical Marketplaces Should Offer Features Horizontals can’t Match

10Fabrice Grinda www.fabricegrinda.com

Buyer-picks

Seller-picksDouble Commit

Types of Marketplaces:

Source: acrowdedspace.com

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Fabrice Grinda www.fabricegrinda.comSource: acrowdedspace.com

Marketplace Dynamics by Marketplace Category

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Fabrice Grinda www.fabricegrinda.com

How to Hack Liquidity: Provide Value to the Supply Side!

13Fabrice Grinda www.fabricegrinda.com

Or Just List them Without Permission!

14Fabrice Grinda www.fabricegrinda.com

Educating your Suppliers is Important!

WWW.FABRICEGRINDA.COM @FABRICEGRINDA

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