Using MarTech to Dial your Content Marketing to 11mrkto.b2bmarketing.net/rs/085-VAB-435/images/Sally...
Transcript of Using MarTech to Dial your Content Marketing to 11mrkto.b2bmarketing.net/rs/085-VAB-435/images/Sally...
Using MarTech to Dial your Content Marketing to 11
Sally AdamMarketing Director, Sophos
21 March, 2019
Gartner LeaderEndpoint Protection
Gartner LeaderNetwork Protection
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Creating and promoting valuable, relevant content
to drive profitable customer action.
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to drive profitable customer action
Generate Sales Leads
Increase Awareness
BuildCredibility
Know YouBuy From
You
Trust You
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Binge consumption Non-text formats
FB Live Video
Mail Online(11.5 M daily unique views )
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Binge consumption Non-text formats
Social platforms Localisation
Flow
Content Gating
Reporting
Channel > Format
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Ads by Platform
7 Uncomfortable Truths of Endpoint Security
Infographic
Social: Threat Email Social: BrandDigital
Summary video Threat videoBanners for each
platform
PDF report
Use your Network
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2014Banking Trojan
2019
Crimewareas-a-Service
Constant evolution
“Amongst the most costly and destructive threats right now” U.S. Department of Homeland Security, 2018
300 new payload executables seen by
SophosLabs every day
EMOTET
Whitepaper Blog article
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My leads?
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THANK YOU