Using Location Data To Create An Enhanced User Experience, Digiday Publishing Summit Key Biscayne,...
Transcript of Using Location Data To Create An Enhanced User Experience, Digiday Publishing Summit Key Biscayne,...
USING LOCATION DATA TO CREATE
AN ENHANCED USER EXPERIENCE
&
LOCATION DATAHELPS DELIVER RELEVANT CONTENTLeveraging AP’s global presence:
• 263 Locations• 106 Countries• Over 1400 daily
newspapers• Broadcasters and
radio members
LOCATION DATAHELPS DELIVER RELEVANT ADVERTISINGProviding usefulinformation for the consumer
LOCATION DATABOOSTS THE VALUE OF AD INVENTORY
$8.4B
$11.3B
2015 2016
eCPMs increase between 20%-30%
Location-targeted mobile ad spend will grow by 35% this year
Source: IAB - Four Ways Publishers Can Use Location Enhanced Ad Products, 2016
TAKEAWAYS:
• Location information is scary, be respectful• Location is distinctly mobile and the key value prop• Proximity is a powerful input to create relevance and
context
THANK YOU!
Andrew SlaterVP, Publisher [email protected]
Michael BoordGlobal Director, Mobile [email protected]