Best Practices For Native Private Marketplaces With TripleLift, Digiday Publishing Summit, Key...
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Native PMP Strategy PMP Strategies for display are proven effective Yet they are not deployed beyond 20% Native PMP has the Opportunity for Rapid Growth Along with higher fill and yield
Transcript of Best Practices For Native Private Marketplaces With TripleLift, Digiday Publishing Summit, Key...
Native PMP Strategy
PMP Strategies for display are proven effectiveYet they are not deployed beyond 20%
Native PMP has the Opportunity for Rapid GrowthAlong with higher fill and yield
Phase 1: TEST (Test, Step, Grow)
Tech Considerations
Design Impact
Mobile FirstEase of Integration
Impression Volume
User Experience
Tech Refinements
Generate Material Demand
Solve for Style & Design Issues
Phase 2: STEP (Test, Step, Grow)
Phase 3: GROW (Test, Step, Grow)
Tech Optimizations
Generate New Inventory
Exhaust Current Inventory
Expand Globally & Across Portfolio
Key Takeaways
#1 Tech Unification
#2 Mobile-centric
#3 Be Dexterous
