The Most Engaging Advertising Images On The Web

Q4 | 2014

What

is

the

Native

advertisiNg

imageiNdex?

the Native advertising imageindex™ is a

quarterly analysis of the top 10 most engaging

brand images used in native advertising

campaigns that ran across tripleLift’s publisher

network in Q4, 2014.

the tripleLift imageindex represents a holistic

measure of the overall effectiveness of a

particular piece of visual advertising content.

the index value is calculated based on a

number of performance factors including

mouseovers, clicks, shares, conversions, post-

click site engagement, and an estimate of the

number of users reached via social sharing.

these performance factors are weighted based

on the number of impressions served, audience

composition, inventory characteristics, as well

as the geographies in which the campaign is

in market. a higher score represents a more

effective image.

to learn more about the power of visuals in

advertising, download our guide to picture

perfect advertising.

2 1

elite island resorts

travel

arts & entertainment, travel

Who doesn’t want to dive right into that

warm, crystal clear water? The first wordthat comes to mind when seeing this

image is ‘paradise’. and considering this

ad ran during the cold winter months,

makes it that more inviting.

Kohler

home

hobbie & interest, home & garden

this modern bathroom, with hints of red

that seem to jump out of the image,

immediately gets your attention and gives

you the confidence that you can replicate this warm and clean environment in your

own home.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

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ImageIndex30.3

ImageIndex24.6

Native advertising imageindextm

4 3

Native advertising imageindextm

domaine Chandon

Food & drink

Wedding, Women’s Fashion, hobbies &

interests, Food & drink, arts &

this insanely chic party scene inspired by

Chandon’s lovely bottles invite you in and

inspire cheer. Whimsical and glamorous

collide with the black, white pink and gold

palette.

Yahoo!

internet Properties

Food & drink

You can almost taste the sugar on your

tongue, and it’s so good when it hits your

lips. sugarholic or not this image hits on

all senses; the freshly baked goodness of

homemade pie warms your stomach while

the unique autumnal twist on the pie crust

attracts your eye.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

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WHY WE LIKE IT:

ImageIndex23.7

ImageIndex21.8

56

Pier 1

retail

Food & drink, home & garden

Warm and inviting, this image is akin to an

invitation to take a seat at the table and

have a hearty meal with friends and family.

the candlelight paints a soft cozy feeling

that makes you feel good inside. Not

surprisingly, this image was selected to run

during the holiday season.

JetBlue

travel

travel

Who’s not jealous of these two? even if

you’re frightened of heights, this image

captures that spectacular moment when

nothing else in the world matters; when

you are one with nature – experiencing

something new and thrilling. Beautifully

shot, with the sun bouncing off the side

of the cliffs, this image teases a gritty

adventurous sensation.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

ImageIndex18.8

ImageIndex14.6

Native advertising imageindextm

78

Native advertising imageindextm

gap

apparel

Women’s Fashion & Lifestyle

this image, used in a blog post on gap’s

styld.By blog, perfectly illustrates the

merging of opposites. taking a summer

outfit and bringing it into fall by layering a quilted jacket over white shorts is a perfect

juxtoposition in this scene that mixes her

polished look with the gritty and colorful

city streets.

Pergo

home

home & garden

red seems to be a recurring theme this

quarter. another home shot with accents

of red breathing life into an otherwise

neutral environment. this room manages

to feel neat and tidy but also inviting and

lived in.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

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ImageIndex13.8

ImageIndex13.5

9Native advertising imageindex

tm

10

ghirardelli Chocolate Company

Food & drink

Food & drink

harken back to childhood and that

freshly baked smell of cookies in the air.

the milky white tablecloth makes these

delicious looking cookies jump off the

page, leaving you almost able to taste the

sweet, warm moist cookies. this image

says everything it needs to.

armani exchange

retail

men’s Fashion

a twist on basic black, this monochromatic,

head to toe, layered look makes a striking

impact against the bright sunsoaked

background.

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

BRAND:

CATEGORY:

WHERE IT RAN:

WHY WE LIKE IT:

ImageIndex13.1

ImageIndex12.7

IMAGE IS EVERYTHING

Check back next quarter to see

which brands make the Top 10

Visit www.triplelift.com to learn more about

the power of visuals in native advertising