Cold War Strategies Intervention, Engagement, Confrontation.
Using linkedin to increase engagement after a cold email
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Transcript of Using linkedin to increase engagement after a cold email
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Using Linkedin To Increase Engagement
After A Cold EmailInspireBeatsHustlersCastWilson Peng
@wilsonpeng8http://inspirebeats.com
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Cold Emailing Without Alternative Channels500 emails sent -
86% open rate
37% click through rate
19% Response rate
Subject line: Hey {name} - About {company}
Same context for pitch and email
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Cold Emailing With Linkedin Engagement500 emails sent with Linkedin Engagement
89% Open Rate
44% Click Through Rate
19% Response Rate
Shows up on their “Recently Viewed List” on Linkedin
Subject Line: Hey {name} - About {Company}
Same Context as cold emailing without Linkedin Engagement
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Adding More “Touch Point Engagement”Touch Point Engagement - Adding more value and recognition through engaging
with them on Linkedin Message and Twitter
Connecting on Linkedin
Sending a message after connection
Tweeting a recent blog post
Following lead on Twitter
Sending a direct message (if followed back)
Commenting on their blog
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Mentioning 2nd degree connection in cold emailNot apart of specific 1000 email test, but mentioning 2nd degree connection in
subject line and opening line of cold email increased 8% response rate in other
test.
Mentioning something personalized or similarity increases roughly 6-8% response
rate as well.
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Quick Takeaways- Change your Linkedin settings to show your profile under their viewed list
- Get in the habit of looking at their profile before/after cold email
- Note down your closest 2nd degree connection with the lead
- Include something personalized in your cold email, could be from linkedin
- Source High quality leads
Looking for qualified leads? Check out http://inspirebeats.com
You can follow me on Twitter @wilsonpeng8