Driving Business through LinkedIn Branding and Engagement
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Transcript of Driving Business through LinkedIn Branding and Engagement
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©2015 RockStar Consulting @dfishrockstar
Your Professional Online Presence:
Driving Business through LinkedIn Engagement
with
David J.P. Fisher
PresidentRockStar Consulting
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©2015 RockStar Consulting @dfishrockstar
Help or Hurt?
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
Obligatory Social
Media Stats Ahead
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
57%
CEB Challenger Study 2011-2012
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©2015 RockStar Consulting @dfishrockstar
Social MediaSocial MediaResults
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©2015 RockStar Consulting @dfishrockstar
How the Digital Eco-System Helps
Social Busine
ss
Value Buildin
g
Relationship
Development
Pipeline Creatio
n
Search & Research
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
The Optimized Profile
• What problems does this person solve?• Who does this person serve?• How would I engage with this person?• Where can I find more information?• Why would I reach out to this person (as
opposed to someone else who saves the same problem for the same people)?
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
Write this down
1. What is my business goal?2. Who is my most important
audience?3. How do I want them to see me?
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©2015 RockStar Consulting @dfishrockstar
Control Your Sharing
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©2015 RockStar Consulting @dfishrockstar
First ImpressionsWould you want to do business with yourself?
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©2015 RockStar Consulting @dfishrockstar
Profile HeadlineLike the headline of an article.
Don’t bury your lead be obvious!
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©2015 RockStar Consulting @dfishrockstar
“I ________ with/for/at ________”
“Helping _______ with _______”
Profile Headline
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©2015 RockStar Consulting @dfishrockstar
Profile PhotoPhotos generate 7-8x more traffic
Pictures are worth 1,000 words
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©2015 RockStar Consulting @dfishrockstar
What do your 1,000 words say about you?
Profile Photo
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©2015 RockStar Consulting @dfishrockstar
Contact Info Box
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©2015 RockStar Consulting @dfishrockstar
The Summary
What Do You Do
Your Differentiator
Something Profersonal™
Add Multimedia
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©2015 RockStar Consulting @dfishrockstar
Alignment
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©2015 RockStar Consulting @dfishrockstar
Current Experience
Short Description
Recommendations if they are Allowed
Add Multimedia
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©2015 RockStar Consulting @dfishrockstar
VideoOrganizational VideosClient-Approved MaterialPersonal Speaking
Slide DecksConference AppearancesClient Briefs
PicturesTeam PicturesFacilities/Offices
PDFsResumesInfographics
Multimedia
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©2015 RockStar Consulting @dfishrockstar
Add Multimedia
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©2015 RockStar Consulting @dfishrockstar
Previous Experience
Focus on Transferable Experience
Include all Relevant Positions
Share Your Story, Not Your
Resume
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©2015 RockStar Consulting @dfishrockstar
Reading Profiles
Content(What You Say)
Consistent(Does it Match?)
Context(How it’s Said)
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©2015 RockStar Consulting @dfishrockstar
Tell YOUR Story
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
Breaking the Stalemate
The Strength of Weak Ties
Dunbar’s Number = 148
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©2015 RockStar Consulting @dfishrockstar
Balancing Reach and Trust
Ability to Connect
Right to Call
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©2015 RockStar Consulting @dfishrockstar
Find Your Balancing Point
Strangers
Inner Circle
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©2015 RockStar Consulting @dfishrockstar
Expanding the Circle• With Your Existing Network – Import Your Contacts
• Add Your Weak Connections – “People You May Know”
• Invite Aspirational & New Contacts – With a Purposeful Introduction
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
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©2015 RockStar Consulting @dfishrockstar
Quick and Dirty BrandingVisibilit
y
Reputation
Brand Message
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©2015 RockStar Consulting @dfishrockstar
I Got a Guy…
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©2015 RockStar Consulting @dfishrockstar
Reading Other’s Brands
Content(What You Say)
Consistent(Does it Match?)
Context(How it’s Said)
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©2015 RockStar Consulting @dfishrockstar
Don’t add LinkedIn to your “To Do List”
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©2015 RockStar Consulting @dfishrockstar
LinkedIn is how you do your “To Do List”
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©2015 RockStar Consulting @dfishrockstar
Q & A
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©2015 RockStar Consulting @dfishrockstar
Take the Conversation Offline
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©2015 RockStar Consulting @dfishrockstar
See You Online
Thank [email protected]
Linkedin.com/in/iamdfish