Using LinkedIn for business development
-
Upload
integrated-marketing-foundation -
Category
Marketing
-
view
4.433 -
download
0
Transcript of Using LinkedIn for business development
Using LinkedIn for Business Development Search and Staffing Firms
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3
What we’re looking to achieve
LinkedIn: A global pool of talent
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
100M+ UNITED STATES OF AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
15M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
1M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
4M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
300M+ Members
worldwide
+2 New members per second
186M Monthly unique visitors
4M+ CHINA
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Social Web
6
Social networking has changed the behavior of online users. Changes the way users - Process information - Make buying decisions - Look for employment People expect information to be relevant and personalised.
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What is Social Recruiting?
Social Recruiting is building a community of relevant followers who you can market to and in turn leverage their networks for business success
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn allows agencies to generate value for their clients in multiple ways
9
Proactive Sourcing
300M+ Professionals on LinkedIn
Ideal Placements for Your Clients
• LinkedIn Jobs • Recruitment Media • LinkedIn Career Page
• Recruiter & Talent Pipeline
• Client Mapping
Automatic Sourcing
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Build your brand with Clients, Candidates
and potential Consultants
Recruit Do what you do best!
Engage Engage with them to position yourselves
front of mind and as a thought leader
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Build your brand with Clients, Candidates
and potential Consultants
Recruit Do what you do best!
Engage Engage with them to position yourselves
front of mind and as a thought leader
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Build your brand with Clients, Candidates
and potential Consultants
Recruit Do what you do best!
Engage Engage with them to position yourselves
front of mind and as a thought leader
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The best recruiters act like marketers…
13
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Your Brand Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants
do? What are your values?
1
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Identity: build personal, professional brand
Skills & Expertise
Thought Leading Updates
Summary and Experience
Your visual identity and headline
Groups & Associations
Recommendations
1.Photo 2.Headline 3.Updates
4.Summary
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build 1 Build the foundations. Position your brand across employees and your
company. Rich media gets 100% more engagement.
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build 1
Build landing pages.
Build conversion points.
Make it uniform and unified.
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
More applicants on LinkedIn find jobs through automated recommendations than search
Relevance is key to engagement Personalised jobs add relevance to your branding throughout LinkedIn
Amazon
Sr. Java Engineer
Java Engineer
JOBS YOU MAY BE INTERESTED IN
XYZ Company Itecopeople
JOBS YOU MAY BE INTERESTED IN
Bank of America
.NET Developer
.NET Developer
20
XYZ Company
Product Marketing Manager
JOBS YOU MAY BE INTERESTED IN
Gap Inc.
Product Marketing Director
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Followers
Follo
wer
s
Time
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Social Media/ Recruitment
Followers
600K Impressions
WWU
Follo
wer
s
Time
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Build your brand with Clients, Candidates
and potential Consultants
Recruit Do what you do best!
Engage Engage with them to position yourselves
front of mind and as a thought leader
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Build your brand with Clients, Candidates
and potential Consultants
Recruit Do what you do best!
Engage Engage with them to position yourselves
front of mind and as a thought leader
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Engage 2
99% of advertising doesn’t sell much of anything
What is your message? Who needs to see your message? How will they see it? What is your objective? What are your consultants going to do?
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your followers, fans, members, connections will see your content.
They may spread this further through social amplification if the content is relevant and engaging.
To reach a wider audience, or to push your message out at scale quickly consider advertising.
Organic
Earned
Paid
Posting Status updates to engage your followers…
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Followers
Followers
1. Placements 2. Employees 3. Clients
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
• Add your company logo • Add an engaging
creative that represents your business
• Post relevant content to engage your company followers
• Encourage your consultants to share that content with their networks
What do candidates/clients/followers see when they research your company…
28
Your ideal passive candidate
James Davis
500+ Connections
2nd
Passive Candidate
As seen by:
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
A careers page to generate more followers and engage more effectively…
Promoting on employee profiles can increase Career Page visitors by up to 66%
29
Careers at
Your Company Page
Itecopeople
.NET Developer
Structural Engineer
Senior .NET Developer
Senior Project Manager
Senior Structural Engineer
Join the team that is transforming the future. Get the inside scoop on our job opportunities, culture and people.
Itecopeople People at
Itecopeople Jobs at
• Larger, more creative branding
• Post engaging video content • Host your companies jobs • Use branding tools to drive
traffic to your careers page • Different experience for both
candidates and clients
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Build your brand with Clients, Candidates
and potential Consultants
Recruit Do what you do best!
Engage Engage with them to position yourselves
front of mind and as a thought leader
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Build your brand with Clients, Candidates
and potential Consultants
Recruit Do what you do best!
Engage Engage with them to position yourselves
front of mind and as a thought leader
LinkedIn.com and LinkedIn RPS
Build your brand
Get news
Make connections
Conduct research
Stay connected
Post jobs
Source candidates
Send InMail
Join Groups
Manage candidate profiles
Collaborate with your team
Organize profiles
Endorse people
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
806 followers
806 followers
Veteran Mobile Top Performer
Find and Engage the world’s best passive talent
Expand your reach to Access the full network
Added to project
Met her. Ready to move in 6 months. Follow up in Oct.
Telecoms Engineer
Telecoms Engineer
Megan Jain
at Acme Systems London Area I Internet I via Networking
Telecoms Engineer
33
Engage candidates directly with InMail
Manage your pipeline of talent