Using gamification as a game plan for agile change - BrandNewGame 2016

Transformation Organizations Gamification

BrandNewGame

of

using

Copyright 2016 BrandNewGame

Prelude…1. Who am I?

2. Why use gamification?

3. What is the Game-Plan for Perpetual Progress?

4. How to apply the Game-Plan

5. Where & When to start

@BartHufen #Gamification


1/5: Who am I…?

1/5: Who am I?

Studied Played Started Tweets

ICIM & Brand Management Around at Atari + Diesel + Advertising Industry BrandNewGame ltd + Gamification Academy @BartHufen #gamification #transformation

1/5: Who am I?

Publications Presentations

Projects

@BartHufen #Gamification


2/5: Why use gamification?


Inspiration No. 1



Obstacle Obstacle Obstacle

Objective

Challenges

Actions

Score

Feedback



Start doing Stop doing


Play with six

2/5: Why use gamification?Play with 40

Or 200 using our the app

Join the dark side…


Game-loop

Plant seeds

Wait

Harvest crops

Use money to improve

Inspiration No. 2



Level up!

Plant seeds

Wait

Harvest crops


Buy Land

Protect crops

Unlock features

Play for higher stakes

Level up!



CHALLENGE 3/7

Experience what amount of effort and energy

it takes to…

build a burger!

CHALLENGE 1/7

Experience what amount of effort and energy

it takes to…

Make a Milkshake

1. Goal oriented (purpose)

2. Action driven (autonomy)

3. Feedback (mastery)

4. Score (performance)

5. Functional (fun…)



2/5: Which game mechanics?Goals

Challenges

Actions

Score

Feedback

Obstacles

Consequences

Objects Variables Measurements

PlayersFriends

Enemies

Neutrals

Resources

Rules

Points

Badges Events

Storyline Features

RestrictionsUnlocks

Levels

Bonus

RandomCustomization

…?

…! Copyright 2016

BrandNewGame

2/5: What is gamification?

Data - Driven - Design to challenge people and change behavior

3/5: What is the Game-Plan?

Playground


Shareholders

Suppliers

Customers

Competitors

Employees



Purpose

Why do they do What they do

Each time they do it..?



Purpose

ObjectivesLong term

GoalsShort term

Challenges Mid term


Play on each level

Change in 9 weeks



Start doing Stop doing

Practice!

Purpose


Departmentsinto action-loops

Transform @BartHufen #Gamification



PeopleImprove Product

Improve Properties

Improve Proces

Improve People

Post-it sessions



PeopleKnow what

to…

Can…

Want to…

Dare to…

DO NOT

Play

Make them want to IT

Knowledge

Skills

Drives

Guts


Proces



Game-loop

Plant seeds

Wait

Harvest crops


Proces

BUSINESS PROCES

THINK

MAKE

SELL

IMPROVE

BUSINESS PROCES

THINK

MAKE

SELL

IMPROVE


Proces



ProcesFeedback-loops



ProcesInternal loop



ProcesChange is a proces

Not a project

Change is called: Progress



ProcesExternal loop



ProcesProgress-loop



Proces

stop

progress-loop



Proces

start

progress-loop



Procesprogress-loop



Performance

Match performance With purpose



Performance

Transform into action



Performance Play


Play Know what to…

Can…

Want to…

Dare to…

DO NOT Make them want to IT


Play



4/5: How to apply it


Game-Plan



Playground


Start with a GameStorm and Level-up!

Proces


PurposePerformance

People

Proces

Properties

Product

Play Kickstart change with gamification



Start with a GameStorm and Level-up!



Objective CHALLENGE

S.M.A.R.T.

DrivesPLAYER

Motivations

Content APPLIED GAME

Context

+ + + FEEDBACK

- - -

+ + + BEHAVIOR

- - -

UI &

UX

Where &

When

Shape Structure

Game Mechanics



Become a licensed GST

5/5: Where & When to start

Invite us to play along!

Start asking questions now or give us some feedback

Or visit www.brandnewgame.com

5/5: Where & When to start


http://www.brandnewgame.com

Using gamification as a game plan for agile change - BrandNewGame 2016

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