Using Facebook to Reduce Stress in College Students through Improve Dietary Habits
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Transcript of Using Facebook to Reduce Stress in College Students through Improve Dietary Habits
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Using Facebook to Reduce the Stress of College Students through Improved Dietary Habits
Conrad ChanStanford UniversityComputer Science ’13
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+Mmmm…Breakfast
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+Intended Behavior:
Aimed at: College students who want to eat breakfast but do not seem to have the will-power to wake up in the morning and do so
Challenge:
Eat a meal before 11AM everyday for a week
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+Breakfast Buddies Challenge
29 signups
130 total breakfasts eaten in a week
Average of 4.48 breakfasts eaten per participant
5.2 breakfasts eaten per active participant
19 expressed interest in continuing breakfast on weekdays post-study
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+Gauging Interest
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+Choosing a Medium
Social Accountability
Hot TriggersSmallest Behavior
Simple, Social, Fun
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+Challenge: A Facebook Event
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+Recruitment
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+Fully Utilizing Facebook for Behavior Change
Testing the waters
Facebook Events- The C-Rad Way
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+Facebook Events- Easy to Contact
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+Facebook Events- “Continuous Hot Trigger”
User Sees ChallengeAfter Every
Login
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+Facebook Events- Public, Social, Naked
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+Facebook Events- Social Fun
“eating eggs bacon and bread soon. Can't believe this challenge has gotten me to wake up at 942 to eat breakfast..on a saturday”
“proud to have eaten breakfast today Breakfast Buddies Challenge”
“eggs, toast, blueberry muffin, and yogurt.‘eat breakfast like a king, lunch like a prince, and dinner like a hobo’”
“bagel! at 9am. miracle.”
“Getting breakfast now! ♥”
“Conrad Chan wake me up in the morning. We can be breakfast buddies like last quarter.”
“It's around dinner time for most of y'all so let's get pumped for tomorrow. woooooOOOOOOO ... BREAKFAST!”
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+Next Potential Projects
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Facebook Events are Great Tools for Social
Accountability Challenges