Using design sprints to drive product innovation.
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Transcript of Using design sprints to drive product innovation.
Ideas are easy
My name is Tom Bradley and I am Design Director at Code Computerlove
@tombradley
It’s like monkeys trying to explain to dolphins what it’s like to swing through trees.
Kai En Ong, 2012
“
Make Learn
How quickly things change
How quickly we can learn
Ideas are easy hard
Brilliant never stops
Strategy
ProductInsight
BuildLearn
Measure
Contextual Observation
User Interviews
Personas Day ZeroWorkshop
Product Canvas
Roadmap
User Testing
Stakeholder Analysis
Content Strategy
Lean Hypothesis
ProductSpike
Prototype & Pattern Library
Expert Review
Remote Research
Product Vision
Objectives &Key Results
Experience Map
Design Sprint
Contextual Observation
User Interviews
Personas Day ZeroWorkshop
Product Canvas
Roadmap
User Testing
Stakeholder Analysis
Content Strategy
Lean Hypothesis
ProductSpike
Prototype & Pattern Library
Expert Review
Remote Research
Product Vision
Objectives &Key Results
Experience Map
Design Sprint
Fast
Good
(and)Cheap
The process
Design Sprint
M T W T F M T W T FWeekend
Write-up
Present findings
Reflection
Day one
Day two
Day three
Day four
Day five
Design is a verb
The full process
Week 1 Week 4
Research Production
M T W T F M T W T F
Final presentation
Design Sprint
M T W T F M T W T FWeekend
Write-up
Present findings
Reflection
Week 2 + 3
New ideas that have value
New things,old ways.
New things, new ways.
Old things,old ways.
Old things,new ways.
What’s stopping us?
