Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

Design Sprints for Awesome Teams Running Design Sprints for Rapid Digital Product Development

Image by Nathan Meijer on flickr

CC BY-NC-ND 2.0

Museums and the Web 2016 Los Angeles, CA | April 6, 2016

Dana Mitroff Silvers, Designing Insights Ahree Lee, J. Paul Getty Trust

designing insights

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License www.DesigningInsights.com | www.DesignThinkingforMuseums.net

@ahreelee @dmitroff

Dana Ahree

Introductions

#DesignSprint #DesignThinking #MWXX www.DesigningInsights.com | www.DesignThinkingforMuseums.net

What are we talking about today?

DESIGN THINKING AGILE DESIGN

SPRINTS

www.DesigningInsights.com | www.DesignThinkingforMuseums.net

What is design thinking?


A set of methods and mindsets for discovering opportunities and generating

innovative, human-centered solutions


What is Agile?

Image by Dave Gray on flickr CC BY-ND 2.0


What is Agile?

Image by Dave Gray on flickr CC BY-ND 2.0

A software development framework that focuses on incremental units of work,

iterative releases, and adaptive planning.


What are design sprints?

A practical, time-boxed process for answering critical business questions

through an application of methods drawn from design thinking and Agile.


Learn faster

Image © 2015 Google Ventures


http://www.thesprintbook.com/sprint-week

April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Process steps

Image © Richard Banfield, C. Todd Lombardo, and Trace Wax


Our process

UNDERSTAND DEFINE DIVERGE CONVERGE BUILD TEST


Our process


Image by the Stanford d.school


Human-centered

Bias toward action

Iterative

Collaborative

Mindsets

Yes, and

Embrace time constraints www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Typical Schedule

Monday Tuesday Wednesday Thursday Friday

UNDER-STAND

DEFINE DIVERGE BUILD TEST

CONVERGE


Before Before


After


Let’s dive in!


Five teams of 4-5


Image from flickr by Knight Center of Digital Excellence

your mission today:

Redesign the Los Angeles tourist

experience.


Understand: methods

immerse

observe

engage


What people say, what people do, and what they say they do are entirely different things. -Margaret Mead


Immerse


Interviewing


Best practices

Encourage stories Use open-ended questions Always ask “Why?” Allow space for silence. Take notes!


Roles

Primary interviewer Secondary interviewer Note-taker Observer(s)


Starter questions

“What has been the best part of your experience in LA so far? Why?”

“What has been the worst part of your experience in LA so far? Why?”

“Tell me a story about a visit to another large city that stands out in your memory.”


Define Synthesize our information Begin to reframe the problem —and opportunities Identify user needs + insights

Image by Alan Cleaver on Unsplash


If I had 20 days to solve a problem, I would take 19 to define it. -Albert Einstein


Select 1 of your interviewees

3 min as a team

Which interview stands out the most? Which was the richest or most in-depth?


Needs and insights

Image by Alan Cleaver on Unsplash


Human emotional and physical necessities.

Verbs, not nouns

Opportunities, not solutions

Needs are…


Something you can see from the outside that your user cannot see.

An “aha,” a contradiction, a surprise

Insights are…


Examples

Insights:

What + why behind the needs

She wants to feel smarter than her brother—he’s been getting all the attention these days!

Needs:

Verbs, not nouns

To reach To get attention To gain knowledge To learn To feel like an adult


Your turn!

Insights:

What + why behind the needs

Needs:

Verbs, not nouns


Why do we use “How might we”?

Allow us to defer judgment during brainstorming

Focus brainstorming in actionable directions


Best practices

Use actionable verbs help, make, foster, encourage, promote, support, identify, celebrate

Don’t “bake in” the solution Can you think of at least 50 ways to solve it?


Write at least 5 HMW statements

5 min on your own

Use actionable verbs Don’t bake in the solution

Write ONE HMW per Post-it

Make them legible!


Post your HMWs on wall for team to see


Ideation rules


Build on ideas

Image by Susan Adams on Wikimedia Commons CC BY-SA 2.0


Go for quantity

Image by Gaetanlee on flickr CC BY 2.0


Go for wild ideas

build on ideas

go for quantity

Image by Eva Rinaldi on flickr CC BY-SA 2.0


Defer judgment

Image by David K on flickr CC BY-SA 2.0


Be visual + capture all ideas

build on ideas

go for quantity


Idea generation with Crazy 8s

5 min on your own


Who had the most?

Prizes!!!


Pick 1 idea + storyboard it

5 min on your own


Post + share

Post all storyboards on the wall

Elect a timekeeper in your team

Each individual gets 1 minute to share his/her solution with team mates

1 min per person


Sticker voting

Identify 1 idea that the team wants to move forward for prototyping


How it works

Stickers are like money—spend it where and how you want! Voting is a silent, solo activity


Criteria for today

Most likely to delight our user [ORANGE]

Easiest to implement/build [GREEN]

[You can use different criteria in your own sprint!] www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Product or service?

Welcome to LA!


Prototype examples


Mobile tour


Tablet app


Clickable wireframes


In-gallery interactive


Services


Assumption board

Idea:_____________

Assump&ons Testwith… Validatedif…


Examples

Idea:On-demand,personalized,privatetoursofLAwithlocalresidents(“Uberfortourists”) Assump&ons Testwith… Validatedif…

Touristswillwanttospendafewhourswithastrangerinhis/hercar

Fakesign-upform

Numberofsign-ups

DrivingaroundLAisagoodwaytoseethings

Takesomeoneonamocktour

Wecanseeaspecifiednumberofsightsonthetour

Localsknowenoughtoprovidegoodtours

Follow-upinterviewswithpassengerswhotakethemocktour

UsersposiMvelyrespondtothetour


Your turn

Idea:_____________

Assump&ons Testwith… Validatedif…

5 min as a team


Share prototypes Testing best practices

Hand over your prototype Show, don’t tell Remember your ethnographic mindset


Share prototypes Decide on roles


Share prototypes How many users?

Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the finding of usability problems, "Proceedings of ACM INTERCHI'93 Conference (Amsterdam, The Netherlands, 24-29 April 1993), pp. 206-213.


Design thinking resources


Tips for running your own sprints


Find a good space


Invite a cross-functional group


Set your schedule

Monday Tuesday Wednesday Thursday Friday

Understand Define Diverge Build Test

Converge

Five-Day Sprint


Set your schedule

Day 1 Day 2 Day 3

Understand Diverge Build

Define Converge

Test

Three-Day Sprint


Set your schedule

Day 1 Day 2 Understand Converge

Define Build

Diverge Test

Two-Day Sprint


Assemble your supplies


Appoint two sprint masters


Ideal group size is between 7-16


Establish device rules


Make it fun!


Resources

Thoughtbot Playbook http://playbook.thoughtbot.com

https://github.com/thoughtbot/guides

Google Ventures Design Sprint http://www.gv.com/sprint/

Google Design Sprint Methods Playbook

https://developers.google.com/design-sprint/product/


http://www.thesprintbook.com/sprint-week

April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Prototyping tools

Paper and Post-its Balsamiq Keynote Keynotopia Proto.io Flinto Axure InVision InDesign www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Retrospective

I learned... I wonder… I’m going to try…


Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

Software

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