Using Content Marketing to Drive Acquisition
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Chris Baggott CEO/Co-founder Compendium [email protected] @chrisbaggott ng Content Marketing to Drive Acquisiti
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description
With content marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from content channels such as Blogging, Facebook and Twitter. This presentation by Chris Baggott explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.
Transcript of Using Content Marketing to Drive Acquisition
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National customer base of over 300 clients
80% of all blog traffic comes from a “first time visitor”
Hi!I’m New Here
Travel, Tweets and Trends
Key Findings from Study – People Visit 22 Online Places Before Booking
What it means to you?
SEO
Blogging
Photos & Video
Employee Participation
“Put differently, people who are members of online social networks are not so much networking as they are broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
Dunbar Circle
Old Way: Customers might post on Trip Advisor
Traffic Following Reminder Email
Blog Only
Average Click Through Rate of 16%
