7 Marketing Strategies For Fast Customer Acquisition (Infographic)
Digital Marketing For Customer Acquisition
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Transcript of Digital Marketing For Customer Acquisition
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Today’s Session Agenda
• Introduction
• Orientation to Digital Marketing
• Framework to Multiply Revenue
• Exercise: Online Adv Strategy for Lead Gen
• Career Opportunities in Digital Marketing
• Digital Marketing Certification Overview
• A Surprise
• Special Gift: Optimize Your LinkedIn Profile
• Q & A
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“The process of reaching out to and
engaging with your customers/users through
Digital Media (Internet, Email, Mobile)”
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Inbound Marketing
Wikipedia: Inbound marketing refers to marketing activities that bring visitors
in, rather than marketers having to go out to get prospect’s attention.
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Reach Leads SalesSEO, Ads,
Email,
Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition Framework
Targeted
ReachVisitors
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True Opportunity
Reach Leads Sales Revenue Growth %
1000 100 10 1 Lac
1500 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 100 20 2 Lacs 100
1500 337 67.5 6.75 Lacs 575
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Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting
• Facebook: early mover advantage
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Opportunity of Targeting on Facebook
• Age
• Location
• Gender
• Relationship Status
• Social Connection on Facebook
• Occupation
• Education
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Exercise: No of Men above 25 Years in Delhi
on Facebook?
http://www.facebook.com/ads/create
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Reach Visitors Leads SalesSEO, Ads,
Email,
Social
Media…
Customer Acquisition Framework
Targeted
Reach
Conversion Optimization
Analytics (Metrics, Tools)
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Career Opportunities
Title Exp (years) Salary (Rs Lacs PA)
Executive 0 - 1 1.5 - 4.0
Specialist 1 - 3 2.0 - 5.0
Team Lead 2 - 4 3.0 - 6.0
Strategist/Analyst 3 - 5 4.0 - 8.0
Digital Marketing Head 5 - 10 8.0 - 30.0
Agency Brand Tool Provider
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Ready to Master Digital Marketing?
Certified Digital Marketing Master Course [Instructor-led, Online]
Upcoming Batches: Tue & Thur | Sat | Sun
Timings: Sat/Sun: 10 AM - 1:30 PM IST | Tue & Thur: 8 - 9:30 PM IST
Duration: 6 months (or 3 months with 2 parallel batches)
Course Curriculum
Core Modules (6)
•SEO
•SEM
•Social Media Marketing
•Inbound Marketing
•Email Marketing
•Web Analytics
Special Modules (20+): Web Design, Blogging, Mobile Mktg, Affiliate Mktg…
Experts PluggedIn
Course Fee: Rs 82,110 (inc ser tax) Rs 57,385 (inc ser tax)
Special Privileges: Rs 75,000+ worth Digital Marketing Tools Free
[115+ Live Hours]
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Our Pride : Our Alumni
Director, Microsoft
Career in UAE/ Dubai
VP, Accenture
VLCC | Rs 7L+
RJ Simran
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How do you realize your Objective in CDMM?
1. Profiling
2. LMS (Learning Management System)
3. Getting Started Session
4. Create Your Online Presence
5. Live Sessions
6. Online Marketing Lab
7. Research Based Internship
8. Vskills Certification
9. Placement Cell
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Want to Attend Orientation Live?
http://www.digitalvidya.com/dmo
Join Upcoming Session!