IDEAL CUSTOMER ACQUISITION STRATEGIES Soumil vartak IES MCRC

CURRENT SCENARIO OF INTERNET USERS IN MUMBAI Mumbai has the largest number of Internet

users, according to Internet & Mobile Association of India (IMAI). The report shows that the city has 16.4 million internet users 

The city of Mumbai registered Y-o-Y growth rate of 36%

Desktop and laptop users – 30% Mobile internet users – 70%

ACTIVITY WISE CLASSIFICATION OF INTERNET USERS IN MUMBAI

12 million active users

INDIA INTERNET USAGEE-COMMERCE INDUSTRY

Healthcare, body products, beauty and personal care total – 15%

TARGET AUDIENCE Working professionals both male and female Homemakers Students

STRATEGIES SEARCH ENGINE OPTIMIZATION

Number of Outbound links generated Traffic referral volume SERP position for keywords Pages viewed per visit % of brand & non-brand search terms

generated No. of in-bound links generated

STRATEGIES EMAIL MARKETING

72% of companies rate email as excellent in terms of ROI

Ability to segment audience to receive messaging around a specific product.

Personalisation of email it is cheaper than direct mail

Various tools available at affordable cost for email marketing E.g. campaign monitor, MPZ mail

SOCIAL MEDIA Facebook Facebook has tools (pages, ads, ) that can be

used Each of these options has its own purpose,

and they can be combined for greater reach.

PAGE Facebook pages are similar to profiles, but for

businesses, organizations, and public figures. Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it

They also don’t have a restriction on the number of friends/fans they can have (unlike profiles, which are limited to 5,000 friends).

Pages are free and easy to set up.

Company’s photo should be the logo. Simple as that.

The cover image is a different story. We can use photos of employees, use fancy

artwork and put the contact information in the cover image. Pick a photo that will enhance the page and draw the eye of visitors.

POST USEFUL INFORMATION TO THE WALL Here are some ideas for the kinds of things

might want to post to wall: Links to articles related to the company or

industry Links to blog posts Discount Coupons for users to save on the

products New product announcements Links to online tools users might find useful

ADS Facebook offers a fantastic targeted

advertising platform. Creating ads targeted at specific , ages,

education levels, and even the types of devices used for browsing.

Ads have powerful targeting parameters. Creating ads that direct to the Facebook

page, or to a site not on Facebook.  The other big advantage to tightly-targeted

ads is that they can be created different for different demographic groups. Better-targeted ads are going to garner better results.

LINKEFIN LinkedIn Company Pages

We can add Mera Medicare company using the Add a Company form.

LinkedIn company profile including the following:

Overview – The company page overview allows you to add your company logo, description, website address, company industry, type, size, locations, specialties, and company blog RSS feed so your page will be updated with your latest blog posts.

Careers – Take advantage of the top social network of professionals by posting your current job listings on your company page. Pricing varies based on the location of your job posting.

Products & Services – The products and services section of your company page allows you to showcase the top products and services your business has to offer. Each product and service description can include a link to its page on your website, a YouTube video, and additional details. Keep conversions in mind when writing your products and services’ descriptions. Also, consider adding a Recommend Button to your products and services’ website pages so LinkedIn members that have used them can recommend them.

MOBILE APP Having a mobile app also a mobile friendly

website is most important for any business to grow due to increasing number of smart phone users.

Mumbai leads the way with 17.28 percent mobile Internet user in India

Nearly 70 percent users have 20 apps or less installed on their phones.

BEST PRICING Offering best pricing for the products

compare to other competitors Heavy discount on purchasing 5 or more

item at once Online coupons on website such as

couponduniya.com

OTHERS STRATEGIES Leaflet distribution

Door to door promotion

Promotion at doctor’s clinic for patients

Posters

Thank you