USHERING -...

regional prosperityUSHERINGUSHERING

Empowering people for a promising future

Models for Accelerated Regional Growth:MARG Swarnabhoomi | MARG Karaikal Port | MARG ProperTies | MARG EPC

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Incorporated in 1994, MARG Group is one of India’s fastest growing infrastructure organizations - undertaking holistic regional development, unlocking economic prosperity

and creating inclusive & sustainable growth models. The organization has embarked on an innovation led development, on the canvas of new sustainable India that few have

attempted. Listed by Dun & Bradstreet as among “India’s Top 500 Companies 2011”, MARG Group has projects worth more than Rs. 3800 crores under execution, a

seasoned human capital of more than 1000, global partners in the Infra space and offices spread across India, Singapore and China.

With over two decades of reassuring presence and pioneering the development of economic growth centers, MARG’s portfolio spans across the infrastructure value chain.

MARG’s business is structured across 4 verticals:

a) ENGINEERING PROCUREMENT & CONSTRUCTION (EPC)

b) MARINE INFRASTRUCTURE & SERVICES

c) URBAN & INDUSTRIAL INFRASTRUCTURE

d) REAL ESTATE

i) Residential

ii) Commercial

MARG Parivarthan - the MARG CSR brand complements the above business verticals.

MARG Parivarthan

The CSR arm of MARG Ltd was born out of a vision to master plan the existing social fabric. Inclusive growth has been the guiding philosophy of MARG through which

at all our major project sites we ensure that the surrounding population is included in the development processes and the progress is two way and mutual. MARG as an

organization has redefined the fundamentals of urbanization by creating eco-systems where surrounding environment is an integral part of MARG’s forward march.

At MARG, Corporate Social Responsibility has been the cornerstone of enriched quality of life of the community around us. While we continue to grow our areas of

expertise and markets, we are also driven by a need to be socially relevant in helping shape a confident, healthy and responsible nation.

VISION:“At MARG we will approach CSR as a business model and a holistic approach to our communities of impact. Through this model, our communities will grow in sync with the development happening around them thereby creating a balance in the system – both ecologically & economically. We call this “Inclusive Living” – simply including everyone in the process of creating and sharing progress”.

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Our CSR programmes are aimed at achieving the 5 A’s that are vital access indicators for any developed society.• Access to quality education for all (both academic & life skills)• Access to health services at door step• Access to basic amenities (livable houses, total sanitation, zero waste management)• Access to profitable livelihood options• Access to pollution free environment

Scope and Strategy

MARG Parivarthan works on the following thematic areas for a holistic, sustainable development:

Institutional Mechanism

• A full-fledged CSR unit within the mainstream structure

• Professionally qualified staff exclusively for CSR

• Region specific CSR action plans

• Decentralised CSR planning, implementation and monitoring

• Employee volunteerism encouraged

Marking the surrounding areas as part of our projects from Day 1

Funds clearly earmarked for social development

2% of the project development cost allotted

WELFAREPROGRAMS

RELIEF & REHABILITATION

SKILL TRAINING

COMMUNITY INFRASTRUCTURE

HEALTH

EDUCATION

MASS SOCIAL CAUSE

PROMOTION

Focused Intervention

Sustained Focus

• 17 Panchayats• villages• 40,000 population

Operational methodology

• Direct Implementation• Partnership with NGOs• Supplementing Govt. welfare schemes

Trust Areas

• Children education• Health• Community Infrastructure• Environment protection

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ENVIRONMENT

ART&

SPORTS

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IMPACT AT A GLANCE

EDUCATION

School drop-out rate in our target villages has been reduced to near zero.

Reduced economic burden of resource poor parents on their children education: • Supporting nearly 800 school children’s education annually through providing note books & stationeries, uniforms, scholarships etc

Access to higher education made possible through free school shuttle service : • 300 children use shuttle service to commute between home and school. Safe and timely school journey every day

Improved teaching & learning ambience: • Constructed classrooms, renovated dilapidated structures, classroom furniture etc

Supplementary education:• 350 children are being helped to revise their lessons after school hrs through evening study centres in 7 villages

HEALTH

Community became more health conscious and seeks immediate treatment for their medical needs.

• 5 villages around Swarnabhoomi use the service of 24 hrs First Aid centre. On an average 20 people a day from neighbourhood villages avail the service

• Health care needs of three villages around Karaikal Port are met through MARG’s village health centers

• MARG’s ambulance services were extensively used to transfer medical emergency cases to the near by hospitals

• Supplemented the efforts of State government in reaching the villagers through their health programme called ‘Varumon Kapovom Thittam’

• 190 free spectacles were provided to rectify the vision defects after eye screening camps organised at Seekinankuppam and Vanjore villages

• Specialized health camps are being organized regularly

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IMPACT AT A GLANCE

IMPROVED VILLAGE AND INFRASTRUCTURES

• Improved school infrastructures – additional class rooms to Panchayat school at Seekinankuppam and Karapakkam, Kancheepuram district • 3 panchayats around Swarnabhoomi were illuminated with 175 street lamps• Mud Roads were replaced with concrete roads in 6 villages under Namaku Namaey Thittam• Drainage facility constructed at Vellore improved the environment and hygiene of the village• Provision of purified drinking water through RO plants installed at Nagapattinam Commissioner office, District public library & Nagore Dargah• 125 individual toilets were constructed in Keela Vanjore village, Karaikal

SKILL DEVELOPMENT & EMPLOYMENT

MARG’s projects have greatly improved the livelihood options for the rural poor who had no means of alternative employment other than agriculture and fishing.

• Trained nearly 800 rural youths on pre-employment training and helped to secure jobs for around 500 youths through organizing rural job fair at Kancheepuram• Youths were trained in four wheeler driving and JCB operations & maintenance that enhanced their employment opportunities• 107 Women were organized into self help groups and offered continuous training, guidance & support to start income generation activities• Generated direct and indirect employment opportunities to local populace through our projects

ENVIRONMENT

Environment protection and promotion an on-going activity at MARG.

• In-house greening a priority activity in all the project sites - 1,30,000 tree saplings already planetd


Solidarity & support for people affected by disaster.

• Assisted 4000 families affected by natural disasters.

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IMPACT AT A GLANCE

SOCIAL CAUSE PROMOTIONPromoted social causes for the benefit of society in general.

• 'Green Kalam' - an mega environment friendly initiative in Tamil Nadu

• MARG Chennai Marathon 2008 & 2010 versions – In aid of children’s education.

• Supported Chennai Sangamam – the cultural festival showcasing the rich tamil tradition & culture.

• MARG Swarnabhoomi Puduvai Marathon – Environment conservation

• MARG 5 Tens Lightsout Campaing – Global warming

VOLUNTARY ORGANIZATIONS SUPPORTED

• ExNoRa International – Green Kalam initiative (2011)

• Indian Telugu Association, Chennai - Mass tree plantation (2010)

• Tamil Maiyam - Chennai Sangamam (2010)

• Give Life Foundation – Chennai Marathon (2008 & 2010)

• The Sakthi Foundation – Medical equipment for Rural Hospital (2009)

• Rotary International - Pulse polio drive (2009)

• Vasantham Special School for Mentally Challenged - Teaching Aids & Therapy Equipments (2009)

• Chinmaya Mission – Family Day for strengthening family bonds (2009)

• The Madras Anchorage Round Table 100 - Schools for underprivileged children (2008)

• Hand-in-Hand – Children’s Educational tour (2008)

• Bharatiya Yuva Shakti Trust - Best Business Idea Contest Programme (2008)

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EDUCATION

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EDUCATION

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PREPARING CHILDREN FOR A CHALLENGING FUTURE

Garden Landscaping & Water tank for R.C school, Poonjeri, Kancheepuram

Earth filling and Landscaping was done at R.C. School, Poonjeri to make the place more suitable for gardening thus making the environment greener. A water tank of 500 Ltr capacity was installed at the school campus which supplies drinking water to the children.

Sponsored school building through ‘Namakku Namey Thittam’ - Kancheepuram

Supported construction of a classroom block at Government High School, Karapakkam in Kancheepuram District under the scheme “Namakku Namey Thittam”.

MARG’s contribution helped the school to have additional five class rooms with amenities like tables, benches that provide students the comfort to follow the classes in a better classroom environment.

Infrastructure support to Govt. Middle School, Seekinankuppam

Constructed two classrooms for the Panchayat Union Middle School, Seekinankuppam village, Lathur block of Kancheepuram district. Earlier MARG had constructed a protective compound wall around the school.

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School shuttle services, Kancheepuram & Karaikal

Erected a shed as protective cover for ICDS Centre at Patinacherry, Karaikal

MARG supports 300 children for a hassle-free school journey by organising free shuttle services between home and school. This service prevents children from dropping out of school citing distance and lack of transportation as reasons. The shuttle service also helps children to reach school on time as well as conserve energy for studies.The feedback from schools was that the children are regular and on time to schools.

The ICDS centre building’s sun shade slab was too short that during rainy season rain water enters the centre and makes the place wet, leaving it unusable for children, and during summer the children suffer from heat waves. The shed constructed by MARG Karaikal Port helped to protect 21 children from rain and heat.

Renovation of Anganwadi Centre at Vellore, Kancheepuram

Renovated and colorfully painted the Anganwadi is now much more a joyful place for children of Vellore village. MARG refurbished the Vellore ICDS Centre replacing portion of the leaking roof and painting it with pictures to make it more attractive for children. A raised cooking platform constructed in the kitchen that ensures safety of the children. On request of the anganwadi worker the centre was donated with vessels to store & safe guard food provisions from rodents.

Bicycles for School Children, Kancheepuram

MARG has distributed 200 cycles for children studying in 8th Std as a token of appreciation and to motivate them to pursue higher education.

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Mela Vanjore, Karaikal North Vanjore, Karaikal Madayambakkam village, Kancheepuram Seekinankuppam village, Kancheepuram

Summer camps for school going children has been organised by MARG Karaikal Port on a regular basis since the year 2010. Children from Vanjore viallges and in villages from Nagore participate actively to learn new skills. Nornally the camps are of 10 day duration. On the final day the children are taken for a picnic.

The programme provided an opportunity for children of neighbourhood villages to spend their summer vacation productively by learning extracurricular activities and participating in personality development programmes in a fun filled environment. This is the first ever summer vacation camp attended by these children.

Children Summer Camps - Karaikal

After School Study Centres, Kancheepuram & Karaikal

Eight evening study centres are functioning in villages around MARG Swarnabhoomi and MARG Karaikal Port that helps around 415 children to revise their lessons every day after school hours. Trained facilitators recruited from respective villages manage these centers and guide children in their studies.

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Computer Education at Government Schools, Karaikal

Support to Tiruvallur Tamil High School, Karaikal

Career Guidance Program, 15 May 2011

To bridge the digital divide, MARG Karaikal Port has donated 21 computers to the government schools at Karaikal. The objective was to empower the less privileged school students with access to computer education. In another occasion, KPPL donated 5 Desktops to Thiruvalluvar Higher secondary school, Ambagarathur, Karaikal. The computer centre which was not been functioning in recent years has been revived by this computers donated by Karaikal Port.

MARG Karaikal Port has been supporting Tiruvallur Tamil High School at Karaikal which was primarily established to educate the poor slum children. The school has 250 children from economically poor background. Every day after school hours, the school conducts evening tuition for around 120 students from 6th std to 10th std who otherwise would not get the encouragement, guidance and the learning environment to revise their studies at home. MARG Karaikal Port supports the children with nutritional supplementary food during the study hours to motivate and retain their energy level.

MARG Karaikal Port Pvt. Ltd. in association with M.S.Swaminathan Research Foundation organised a Career Guidance program at Nagapattinam district. The program has been designed to benefit the students and provide them with valuable and constructive information on higher education, degree and the diploma courses. The program commenced with release of “Career Guidance Booklet” – an exhaustive booklet on career options. The booklet provided a detailed insight into various career streams that youngsters from Nagapattinam can pursue. The objective of this booklet was to guide and channelize the resources available with these youngsters in the most optimal manner and in tune with their skill sets. The guidance program witnessed over 350 enthused students from Nagapattinam and the neighboring districts.

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RO plant installed at Goverment polytechnic, Karaikal

Co-Curricular activities at Panchayat Schools - Kancheepuram

Education Trip

Sponsored School Enrollment Campaign’ 2008, Kancheepuram district

Purified drinking water made available for the students of Goverment polytechnic, Karaikal

The program ‘You in You’ - Life Skills is developed at enabling rural students in Tamil medium Government schools understand and speak English. The module encourages students to shed their inhibitions about learning a new language. The course is designed to be both educational and enjoyable for the students. It is a three months course on Basic English initially targeted at 50 students and 5 teachers of Government Panchayat School, Seekinankupam.

To encourage rural school children with a broad outlook knowledge towards urban life, MARG has organized an Educational trip for 50 children accompanied by school teachers of Panchayat union middle school, Madayambakkam on 11 December 2011. The main theme of the trip was ‘urban culture’. The trip includes visits to places like Vedanthangal birds sanctuary, Vandaloor Zoo, Museum at Egmore, Marina Beach, Mahabalipuram.

MARG in association with CII - India@75 Initiative has sponsored a workshop for Anganwadi workers of Lathur block to ensure compulsory enrolment of children into the Schools.

Yoga Classes’ 2011Organised yoga classes for the children of Seekinankupam & Poonjeri Schools that focuses on improving the concentration and memory power of the students. The classes are conducted in association with Vedathiri Maharisi Manvalakali Mandram.

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Motivational programmes & Educational aids for school children

MARG has been supporting children of neighbourhood villages on regular basis to retain their motivation for pursuing higher education. These were mostly distributed while celebrating special occasions such as Independence Day, Children’s Day, Gandhi Jayanthi etc.

Independence Day 2010, Poonjeri

Children’s Day 2009, Seekinankuppam

School bag was distributed for 625 students from nearby villages during Independence Day 2011 celebrations

Laser printers were donated to the education department, Karaikal during

Independence Day 2011 celebrations

475 school bags were distributed to the school going children of Vanjore villages at

an “Independence day function organized at Government Primary School, K.Vanjore

Republic Day 2010, KaraikalIndependence Day 2008, Seekinankuppam

Miss. Nandhini from neighbourhood villages receiving cash awards from

Dr R K Pachauri, Director-General - TERI for scoring highest marks in the public exams.

Day care center, Swarnabhoomi SEZ

Uniform distribution, Madayambakkam

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HEALTH

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ENHANCING THE LIFE OF PEOPLE

Medical Camps under Varumon Kaapom Thittam

MARG regularly supported the Tamil Nadu State Government’s health scheme “Varumon Kaapom Thittam” in close collaboration with local panchayat and Primary Health Centre, Koovathur, Kancheepuram District. MARG’s support was primarily on logistics and creating awareness to general public about the camps organized in their respective areas.

The health seeking behaviour among village population especially among women has improved by establishing a medical clinic at MARG SEZ campus – a common place located strategically to help easy accessibility by the neighboring villages. The 24 hours service has been used by villagers to treat minor ailments and to attend first aid. An ambulance deployed at the clinic has been a boon for the villages of the vicinity to utilize the service to transfer emergency cases to nearby hospitals. The availability of ambulance service has played a major role in enabling the birth deliveries at hospitals.

Mugaiyur, June 2007 Seekinankuppam, August 2007 Kodur, July 2008

24 hrs First aid centre and Ambulance Service, MARG Swarnabhoomi

HEALTH

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Medical Camps by MARG

MARG regularly organise medical camps both general and speciality care in villages around our project sites.

Eye Screening at Seekinankuppam 28-30th Sep 2009

In order to provide a comprehensive health services to rural poor, first in the series an Eye screening camp was organized for Seekinankuppam Village. Depending on the circumstances the screening methodology was adopted to cover all the adults in the village during the particular period. The methodology includes door to door visits, on street diagnosis and centralized camp.

Comprehensive Medical Camp, 15th Aug 2008 at MARG Swarnabhoomi, Seekinankuppam

General medical camp, Swarnabhoomi, 13th Sep 2009

Karaikal, January 2010 Karaikal, August 2010

Karaikal, July 2009

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The entire exercise took three full days for the medical team which culminate with a full fledged central camp at Seekinankuppam Panchayat School. Those identified with certain eye problems/ defects were gathered at the school campus for further diagnosis using modern gadgets.

Around 250 food supplements were distributed for persons identified with vitamin deficiency. Out of 450 people who were screened, 123 were provided spectacles.

MARG has organized an awareness programme on alcoholism in collaboration with T.T. Ranganathan Clinical Research Foundation, Chennai. The objective of the programme was to create awareness on the impact of alcohol in one’s personal and work life and to provide treatment opportunity for those want to desist.

An eye camp was conducted at Keela Vanjore village where more than 226 people benefited from the camp. Among them, 63 people got spectacles and two patients successfully underwent eye operation.

Awareness programme on Alcoholism, Swarnabhoomi, September’ 2010

Eye Camp, 5th Feb 2011

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Medical Centres, Karaikal

MARG Karaikal Port has established a rural medical centre in 3 nearby villages for the benefit of the community. The medical centre, which functions on a daily basis, is provided with a doctor and nursing staff to cater the health needs. Distribution of medicines and review are completely free of cost.

Vaccination – Swineflu & Malaria Test Screening

MARG Swarnabhoomi organized H1N1 Vaccination (Swine flu Injection) for the site laborers on 17th June 2011 in association with Primary Health Centre, Kuvathur.

General Medical Camp, Karaikal

A Generai Medical Camp was organised in association with

Vinayaka Mission Hospital , Karaikal on 9th July 2011.

No of people benefitted – 270(Male - 65 , Female - 110 , Children - 95 )

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COMMUNITY INFRASTRUCTURES

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BETTE RING THE QUALITY OF LIIFE

Contribution to ‘Namaku Namey Thittam’

MARG’s contribution and involvement in Tamil Nadu state Goverment program ‘Namaku Namey Thittam’ has led to the development of basic infrastructures such as Concrete Roads, Anganwadi building, Drainages, Flood protection wall, Culvert and Compound wall etc in Kancheepuram district.

COMMUNITY INFRASTRUCTURE

Cement concrete road at Perunthuravu Drainage at Velur Village

Cement concrete road at Kodur Cement concrete road at Pavanjur, Venkata NagarCulvert at Sozhakattu village

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Drainage system was constructed in Velore Periya colony, Seekinankuppam. A portion of the houses in the colony are connected to the drainage system thus making the surrounding clean.

Construction of Drainage, KancheepuramTotal sanitation Programme

NMC building at Madayambakam Cement concrete road at Pavunjur

Street lights for villages, Kancheepuram

Three panchayats around MARG Swarnabhoo-mi were illuminated with 175 sodium vapour lamps donated by MARG. The streets that normally pose a deserted look after dusk are now well lit and are safe for villagers to move around, women group to conduct their monthly SHG meetings and for children to play after their studies.

As part of Integrated Village Development program (IVDP) Total sanitation initiative was started at Keezhavanjore village. Through this initiative MARG Karaikal port has so far constructed 40 toilets for houses which lack toilet facilities.

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Groundwater recharge and conservation of Cauvery water are important for the tail-end region of the delta. Being close to sea, Karaikal does not have good groundwater supply due to seawater intrusion. Another issue with the district is the wastage of Cauvery water that’s flowing into the sea during the monsoon season. Keela Vanjore is a small hamlet that has 76 household. Due to its close proximity to the sea, the village was affected by the 2004 Tsunami. This has turned all its water resources saline making it unfit for washing and rearing cattle. Fresh water for the village is provided through pipe supply and is being used for the purpose of drinking and washing.

The village used a nearby pond for bathing and cattle rearing which held water for a period of 8 months till summer. MARG Karaikal Port has constructed a pond double the size very near to the village apparently to hold water double the capacity. Work to connect the pond with canal and for its beautification is underway

The pond is expected to make fresh water resource available, thereby raising the confidence of villagers to invest more in cattle rearing as a profitable activity. Fish rearing is another revenue generating option planned to augment the village income..

Aesthetically designed bus shelters at Karaikal with seating facility to passengers.

Govt. Central Library, Nagapattinam

RO Plants installed at public places

Gardening at Nagapattinam General Hospital

Nagapattinam

Commissioner office

Water Conservation, Karaikal

Nagore Dargah

MARG Karaikal Port donated dumper bins

Karaikal Port has handed over 25 Nos of plastic dumper bins worth Rs. 1 lac for collection of waste from the public. The Karaikal district administration has decided to use this bins for the solid waste management project. This project would help create Karaikal a litter free zone.

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EMPLOYABILITY

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EMPLOYABILITY CII – MARG GLSDI, 2007

In order to equip the local unemployed youth with job oriented training. MARG has

sponsored four wheeler driving training for interested youths from the surrounding

villages. So far 40 youths from Kancheepuram and Karaikal had completed the training and obtained the driving licence.

MARG Karaikal Port in association with the Govt. ITI conducted a three months training programme on JCB operating & maintenance for 20 youths from the Karaikal District.The programme has helped the trained youths to secure jobs in India & abroad

Rural Job Fair was organized on 19th April 2008 at MARG Swarnabhoomi to provide job opportunities to the youth who are trained

under the GLSDI program. About 15 companies that are into facility management, retail and

logistics had participated in the fair to recruit the rural youth. Over 500 youth were shortlisted by the companies for jobs.

Grassroots Level Skill Development Initiative (GLSDI) is an initiative of MARG and CII targeted at the Kancheepuram district’s unskilled workforce. The programme focused on imparting basic training to unskilled labor (primarily

agricultural workforce) so they are made employable at industries in Kancheepuram District. Through this initiative 809 youth from Lathur, Thirukalukundram, Maduranthagam, Marakanam, and Chitamur blocks of Cheyur Taluk were trained through a 15 days intensive pre-employment training, where 12 days was on developing soft skills and the last 3 days was on exposure visit to industries.

Rural Job Fair, Kancheepuram JCB Operation & Maintenance, 2011, Karaikal Youth on wheels of development

I dropped out of school after 10th Std and was a daily wage earner at Karaikal port as load man. My employment is on a daily wage and depends on the shipment, MARG has given me the opportunity to upgrade my skill in four wheeler driving which I pursued seriously and completed it. Now I am employed as Helper in driving cement mixer vehicle and I’m confident of becoming driver

Mr.Jagadeesh, Vanjore villageshortly after this hands-on-experience -

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Tailoring training classes were started in 26th Jan 2011 in all the adopted villages – Keela Vanjore, Mela Vanjore and North Vanjore in Karaikal. 90 women benefited from the tailoring training classes which were provided with three teachers.

At MARG Karaikal Port, three women SHG’s are functioning which has 107 members. Through this group, each member saves 100 per month and were motivated to invest in income generation activities. The groups has started 3 coffee Kiosk in the port premises on Aug. 15th 2010.

Today they are earning a profit of more than 10,000 per month.The Xerox copying service to the general public, workers, truck drivers, vendors of the port was another income avenue started by the SHGs. The Xerox machine was taken on monthly lease rental of Rs.3500. The Port provided the place and electricity at free of cost besides one CSR personnel to assist them on a continuous basis on micro-enterprises management, book keeping and also to scale-up their activities further.

Food & Nutrition training for women, Kancheepuram

WOMEN EMPOWERMENT PROGRAM

“Food & Nutrition training organized by MARG has been the great benefit for women like me. Now I am able to prepare squashes, jams, pickles on my own. I am planning to apply for loan to develop it further as a part time business”.

Jagadeesh, Vanjore village

Ms.Illamalli, Vellore periya colony

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Training on making phenyl, deter-gent powder, bleaching powder, soap oil at home for self use and for selling at local market was organized for a group of women from the neighbouring villages.

Ms. Bagayalakshmi, Velore vil-lage, Kancheepuram district was donated a sewing machine which helps to suppliment her family income.

MARG has launched a series of skill training programmers in collaboration with Jan Shikshan Sansthan, Kancheepuram for women folks with the objective of enhancing their scope of employability. Training programmes were identi-fied based on the market demands and offered through professional trainers.

Six women selected from villages were assisted with initial investment of Rs.10,000 each to start small business.

Financial assistance for small businesses Home based Income generation activities, Kancheepuram

Selling snacks Fabric designer wear

Selling rice flourRetail trade clothing

Flower-garland making Flower-garland making

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ENVIRONMENT

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ENVIRONMENT A ‘10 minute’ public display of unison from 10 P.M. on the 10th day of the 10th month of the 10th year of this millennium. MARG sponsored EXNORA’S ‘5 tens Lights Out campaign’ to create awareness on Global warming and to motivate people to participate by switching off their lights for 10 minutes at 10 pm on 10th Oct 2010. Besides sponsor-ing the programme MARG has contribute to the cause by switching-off the lights at all its office premises .

MARG has organised a half a day awareness programme to the students of R.C School, Poonjeri. Resource person Mr.Indra Kumar from ExNoRa International explained simple measures that each one can implement at home and at school level to address the problem of global warm-ing. The programme was also attended by few parents of the school children.

On Feb 14th 2010 thousands of Puducherrians gathered, to run around town and showed their solidarity on global warming. The Puduvai Marathon 2010, organised jointly by Marg Swarnabhoomi and the Rotary Club of Pondicherry Charitable Trust received a whopping response, with around 8500 people “going green to save the earth.”

MARG has joined hands with ‘Green Kalam’ initiative a mega environment friendly activity undertaken to plant 1 million saplings across Tamil Nadu. The Green Kalam project was the brainchild of former President of India, Dr A P J Abdul Kalam, which is executed by noted Kollywood actor Padma Shri. Actor Vivek. As an environmentally responsible corporate, MARG planted 25,000 saplings at MARG Swarnabhoomi.

The neighboring community, residents at MARG Swarnabhoomi, students of MIDAS, MARG Navajyothi Vidyalaya and a host of visitors and invitees participated in the plantation drive.

Cool the Globe: Awareness programme for school children, Jan 2010 MARG Lightout Campaign

Green Kalam initiative, 30th Sep 2011MARG Swarnabhoomi Puduvai Marathon, 2010

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World Environment day ‘2010

The world environment day was celebrated with the school children of Panchayat Union Middle school, Madayambakkam on 28th & 29th June 2010. A painting competition was held on 28th June for the students of 6th – 8th std on the theme cool the globe. Children participated with enthusiasm and painted their ideas on mitigating global warming.

A Student’s rally to create awareness on environment was flagged off where nearly 120 children participated in the procession carrying banners, placards and raising slogans on importance of preserving environment. The procession took all the important streets around their villages. The children were given saplings of mango, amla and papaya to plant it at their homes and to conclude they took pledge to preserve the environment.

Go Green: In-House Initiative of MARG Karaikal Port

Mahayagnam Tree Sapling plantation, MARG Swarnabhoomi

MARG Karaikal Port is poised to have the most modern port infrastructure with better and advanced facilities of environmental protection systems such as dust suppression system, water sprinklers, ultra violet resistant net, wind shield cover, tarpaulin coverage of various cargo on transit via road and rail, etc.,Reiterating our commitment on environment protection, MARG has initiated a tree plantation drive to protect and preserve the environment through its products, technology and processes. The tree plantation drive is part of MARG’s endeavour to constantly improve our environment.Nearly 40,000 trees were planted in the port premises. This is a major go-green initiative taken by any port sector in India within the initial years of operations commencement. Apart from planting trees inside the port premises, massive plantation measures were adopted in the nearby villages for the overall green belt development.

On the occasion of Children’s Day’ 2010, MARG organized tree sapling plantation drive at MARG Swarnabhoomi in association with Indian Telugu Association (ITA), a non-profit Telugu cultural organization. Branded as “Mahayagnam of Tree Sapling Plantation”, the drive saw participation of over 1000 school students from Chennai and also from neighbouring villages. About 5000 saplings were planted in an area of 7 acres within MARG Swarnabhoomi.

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Technological advancement and increased usage of Telecom, IT, Electronic digital equipments etc. have created an alarming situation of piling stream of electronic waste (e-waste). The high rate of ob-solescence of these electronic equipments and the fast changing technology gives rise to replacement of the products, thereby increasing e-waste. The disposal of e-waste containing hazardous substances in an environmentally sound manner has become a challenge in India. Chennai being a major Infor-mation and Communication Technology (ICT) Hub, it is felt that for an urgent need of awareness and solutions on e-waste management. MARG an environmentally conscious organisation over the past had spearheaded/ supported many mega environmental campaigns such as 5 ten Lightsout campaign, MARG Swarnabhoomi Puduvai Marathon, Green Kalam project, Earth Hour etc. In order to respond to the environmental challenge, MARG in association with Deccan Chronicle, Madras University and Youth ExNoRa has launched a month long campaign that aimed at spreading awareness about e-waste and its consequences. This public initiative seeks solutions through peo ple-to-people partnership which motivate & educate the public about dangers of e-waste, importance of reduce, reuse and recy-cle. Experts, Government officials and environmental activists are roped in to interact with the public to manage e-waste at the household level.The campaign was kick started at the Madras University on 1st April 2011. The campaign will be spread to the other parts of the country gradually.

There are great opportunites available for youth in waste management system

Strategic ‘Green chronicle’ initiative in association with Deccan Chronicle & ExNoRa

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EARTH HOUR

MARG in association with World Wild Federation India (WWF-India) organized Earth Hour 2012 – the global campaign inspiring Governments, businesses, communities and individuals to take a stand against Climate Change in the city of Chennai. Enthusiastic and Environment friendly people of Chennai switched off the lights in their home to take part in the campaign. Famous youth icon and a popular actor from the Tamil film industry Dhanush joined hands with MARG and WWF-India to support Earth Hour 2012 in Chennai.

The Earth Hour 2012 was observed in Chennai from 8:30 – 9:30 PM at Spencer Plaza, Anna Salai, Chennai. Over 250 School Children, Elite audiences across the city, film personalities, celebrities and media attended the Earth Hour event to support the noble cause. The event kick-started at 7:30pm by a cultural performance by the school children and followed by lighting of candles and switching off the lights. Large number of gathering including the children took pledge on the energy conservation and to responsible actions that benefit our planet.

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RENEWING THE LIFE OF THE MISFORTUNATE

Nisha Cyclone, Seekinankuppam

MARG provided 1000 food packets to the village people during the cyclone in Nov ’08 that struck the coastal villages leaving people stranded.


Flood Relief, Karrapakkam

MARG has supported 50 families of Karapakkam colony with Rice bags of 75 kg each. The families were affected by flood that results of an incessant rain in Oct ‘2008.

The heavy rain in November ‘09 left the coastal villages inundated paralysing the normal life of the villagers. As an interim relief, MARG Karaikal Port has distributed 10 Kgs. of Rice to 535 families affected by flood.

A Fire that broke out at Seekinankuppam village on June 09 has completely destroyed 60 huts that were used temporarily by the Tsunami affected families. People lost their properties, fortunately no human causalities reported. MARG has plunged into action to console and supported the victims with necessary food grains, clothes, vessels, school books and uniforms worth Rs. 2 lakhs. The support from MARG helped the families to an extent to bounce back to normalcy.

Flood Relief, Karaikal

Fire Accident, Seekinankuppam

MARG has distributed kerosene pump stoves to 3000 families affected by worst ever flood that Kurnool has witness in October 2009.

Flood victims of Kurnool, Andra Pradesh

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Accident Relief and Emergency ResponseKaraikal port fire tenuous and ambulance provided their emergency services to the villages in and around Karaikal and Nagore region. The residents of these nearby villages benefited by the emergency services many a times.

Distributed food grains for the Thane Cyclone affected families of Keezhavanjore, Melevajore and Vadak-kuvanjore villages. 700 families got benefitted through this relief measure.

Fire that broke out on 18th April 2010 at midday has brought down 9 houses of Kela Vanjore village. KPPL has swung into action to help the affected families. As an interim measure all the affected families were given temporary shelter (light roofing living shed) at our site and food were served till they cope-up from the mental agony.

MARG Karaikal Port distributed 20 Kgs. of rice to 638 families of Vanjore villages affected by flood in January 2011.

Flood Relief, Karaikal

Thane Cyclon Relief, Karaikal

Fire accident, Kela Vanjore

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ARTS & SPORTS

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Making of a champion

MAHABALIPURAM – Unfinished Poetry in Stone

Srinivasan hails from a remote village in Arakonam. He is the youngest among the four children born to a poor carpenter family. Srinivasan completed his schooling till 10th std from Government Boys Higher Secondary school and pursued ITI thereafter.

After completing ITI, he was helping out his father and his brother in carpentry jobs that they picks up locally. He joined a local gym for casual work-outs and gradually gained interest in body building which later turned to be his passion. He determined to take body building as a profession. He happened to meet Mr. India J. Muniappan took interest in him and encouraged Srinivasan to move to Chennai as the opportunities and facilities to achieve his goal is better when compare to Arakonam. He joined as a fitness trainer in Chennai and simultaneously worked-out on his own physique. Despite the financial constraints Srinivasan has successfully won awards at state level.His ambition is to claim the Mr.India title, for which he strenuously working day in and day out. But his financial condition doesn’t meets the investment required to make it for the big event. He currently goes through a strict diet which is economic intensive. MARG has offered complete financial support to Srinivasan along 2 other sportsmen.

Under MARG’s support & encouragement Srinivasan has won the following titles:1st place at the State level Junior Championship’ 20115th place at National level Junior Championship’ 20112nd place in 60Kg South India level Body Building Championship’ 2011

A coffee-table book authored by Prof. S. Swaminathan. The book is a study on the architectural and sculptural achievement of the Pallavas. It describes the form, content and style of the art in stone, conceived and wrought by the genius of the Pallava kings. To understand the significance of Mahabalipuram architecture and to preserve its rich cultural heritage, MARG has attempted to bring to the fore, this book which is a unique study on Pallava architectural and sculptural achievements.

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WELFARE MEASURES

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WELFARE MEASURES ELEVATING THE LIVING STANDARDS

Stove Distribution

Dothis & Sarees to BPL families, Kancheepuram

On the occasion of Gandhi Jayanthi 2008 the senior citizens were invited to take part the celebration organized at MARG Swarnabhoomi. As a special gesture Dothi & Sarees were gifted to 24 senior citizens.

558 families were gifted with dothies & sarees on the occasion of Independence day celebration 2009 held at Karaikal

Sewing machines were donated to eight members of women self-help group (SHG) from Vanjore villages, Karaikal

Kerosene stoves should be useable for cooking and heating combined purposes, as shortage of fuel wood during rainy season is a key issue. Experience indicates that where fuel wood is limited, MARG has distributed Kerosene stoves to the villages around MARG Swarnabhoomi. 397 stoves were distributed to families of Seekinankuppam, Velur and Ponjerri village.

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Portable water distributed to pilgrims of Velankanni church & Thirunallar temple during September‘09

Differently abled supported with tricycles and calipers, Kancheepuram

Supported 190 senior citizens, who are the member of Karaikal senior citizens association, with 190 umbrellas to protect them from rain and heat.

Sponsored the national volley ball tournament held between 10th and 14th March 2010 in Karaikal

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SOCIAL CAUSE PROMOTION

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The Sakthi Foundation – for providing quality health services to rural poor

MARG Chennai Marathon - 2010

A.R.Rahaman’s Jai Ho World Series hosted by MARG at Swarnabhoomi helped to mobilize 75,000 people to standup for the cause of physically challenged. The programme helped to sensitize public on the issue of people with disability with our continuous propaganda on the issue in the pretext of the musical genius A.R.Rahaman.

MARG has donated Rs.1 Crore to The Sakthi Foundation towards its noble quest for providing The Adhiparasakthi Medical and Research Hospital with medical equipments that caters to rural masses.

The Chennai Marathon series was hosted by MARG in aid of Give Life Charity that supports the cause of underprivileged children for their Right to education and health. Around 1.75 Lac people from various walks of life across different cities participated in this run.

The MARG Chennai Marathon has marked a new beginning in the history of Chennai which converged all the diversities of the city - economic, cultural, social and emotional.

The city turned into a runners’ paradise on 29th Aug as nearly one lakh participated in the third edition of the Chennai Marathon.MARG Ltd. is the presenting sponsor of MARG Chennai Marathon 2010. Organised by Tamil Maiyam in aid of GiveLife Charity, this year’s marathon has been aptly themed ‘My City! My Pride!’. GiveLife Charity is an organisation which has stepped forward for the upliftment of the underprivileged children. Funds raised from the marathon will takes care of the education of 8,000 underprivileged children.

Give Life Charity – Child Rights, August 31, 2008.

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Sponsored programmes

1. Chennai Marathon – MARG participated as a co-sponsor jointly organized by the Sports Development Authority of Tamil Nadu and Rotary International held on February ’2006.

2. Celebrating 100 years of Satyagraha, Gandhi Mandapam, Adyar, 8th October 2006. MARG, in co-ordination with the Gandhi Study Centre, organized a one-day programme for underprivileged children to celebrate Gandhi Jayanthi and 100 years of Sathyagraha. With over 600 guests, the event was dotted by the laughter and cheer of children. Bags and pens were gifted to all the participants of the event.

3. MARG sponsored a campaign to commemorate World AIDS Day – December 1, 2006. The World AIDS Day campaign aimed at spreading awareness and changing the mindset of the society towards people living with HIV / AIDS. Accept, Act, and Achieve was the message delivered. In the lead-up to the event, awareness pamphlets about HIV/AIDS were distributed outside Schools, Fuel Pumps, Malls, Multiplexes, etc. Cultural and poster competitions were organized for school and college students with the theme “Good Health & Preserving Future Youth” and prizes were distributed to the winners.

4. MARG was the principal sponsor for EmployABILITY 2006, a job fair for specially-abled people from across the country held on December 16 & 17, 2006 in Chennai. Aimed at ‘looking beyond Disabilities and Breaking Barriers Together’ the event saw several young job aspirants for whom this was the first job interview. For those with experience, it provided an opportunity to climb the corporate ladder.

5. MARG was the main sponsor for the Amaithi Illam’s Music Night and fund raiser for the orphanage’s 50 bright and energetic Children.

6. MARG sponsored Archcult’s Hybridia 2006, a national level symposium marking the Silver Jubilee Celebrations of the Architecture department of NIT, Tiruchirapalli.

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7. Chennai Sangamam - Presented by Tamil Maiyam and the Department of Tourism and Culture, Government of Tamil Nadu. Chennai Sangamam is a unique attempt to showcase the best of Chennai. MARG’s association with Chennai Sangamam was for the events at the venue - IRT Office, Velachery Main Road – near American International School, Taramani. (Feburary 2007)

8. MARG was a Co-Sponsor for the AbilityFEST organized by Ability Foundation from October 5 to 8, 2007. AbilityFEST is an international disability film festival. This is a biannual event of Ability Foundation to sensitise the community about their perception on disability. AbilityFest 2007 enabled the viewers to enjoy films from 24 countries - some funny, others moving – but every one of them thought provoking.

9. MARG sponsored an educational tour to the Vandalur Zoo organized for 240 children studying in residential transit school run by an NGO Hand-in-Hand. This is a part of the rehabilitation programme for the underprivileged children comprising school dropouts and child labourers. (Feburary 2008)

10. Musical evening - MARG in association with The Madras Anchorage Round Table 100, presented a musical evening with the talented singers from Voice Of India Abhas Joshi, Toshi and Sumitra Iyer. The concert was held on 14 March 2008 at the Kamaraj Memorial Hall. The proceeds was for building classrooms in schools for underprivileged children.

11. BYST & MARG- Best Business Idea Contest Programme - 2008 The contest encouraged young men and women in and around Chennai to come up with creative and viable business ideas that could be converted in to successful dynamic micro-enterprises. The Contest was also given a boost to the entrepreneurial culture in Chennai and promote new business ideas among the youth.

12. MARG sponsored Rs. 3 lakhs for All India Inter University Ball Badminton Tournament (Men) held from 16th to 20th Feb’09, Kancheepuram District, Tamilnadu, 100 colleges from different states participated in the tournament.

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13. MARG sponsored Rs. 2 lakhs for an annual music concert organized by The Shakti Foundation as fund raiser to improve health care facilities of a rural hospital with two ventilators and a dialysis machine. More than 1000 people enjoyed the music of the great musicians such as Zakir Hussain, U. Shrinivas, Sivamani, Dominique Di Piazza, Stephen Devassy. The programme was held on 21st February 2009 at the Music Academy, Chennai.

14. MARG in collaboration with Suyam Charitable Trust, organized a full day program for the children at Siragu Montessori School, Avadi. About 180 underprivileged children participated in the various activities and made the Children’s Day a memorable one.

15. Sponsored purchase of Teaching Aids & Therapy Equipments for Vasantham Special School for Mentally Challenged for one year (2009).

16. Contributed Rs.3 Lakhs to Rotary International towards their pulse polio drive – 19 Sep 09.

MARG EMPLOYEE ENGAGEMENT

Employee’s voluntary engagement is the strength of our CSR programme. Many of our successful interventions have this formula of collective planning and concerted effort. Apart from their participation in regular programmes there were programmes exclusively involving our employees.

On 8th August 09, 55 employees of MARG donated blood. The programme was organized in association with Association of voluntary blood donors, Tamilnadu and Rotary Club, Thiruvanmiur.

50 employees of MARG Karaikal Port donated blood on 03rd March.11.

Blood Donation Camps

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Partners in development

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MARG Karaikal Port and M S Swaminathan Research Foundation (MSSRF) – internationally recognized a not for profit research organization, launched a pilot project titled “Knowledge Connectivity for providing Integrated Agricultural and Micro-Enterprises Advisories” in the districts of Karaikal & Nagapattinam. The project is executed jointly by MARG Karaikal Port & MSSRF that targets 20,000 rural population in a geographical spread of 12 – 15 km radius around MARG Karaikal Port. This unique program utilizes the positive aspects of science for the good of the society. The project address the gap between “scientific knowhow” and “field level do how” using different Information Communication Technology (ICT) tools. The project provides need based locale-specific demand-driven dynamic information in vernacular language using various communication methods such as audio messaging using mobiles, phone-in-programmes, capacity building trainings, fortnightly news papers, help line etc.

The prime target group of 300 fishermen, farmers & women folk had been identified using different participatory techniques and their needs were documented. The activities were chalked out based on the needs of the target groups. Based on the specific needs the strategies were evolved. Scientific monitoring tools are being used to gauge the project on a continuous basis. The combined efforts of MARG & MSSRF in planning, implementation & monitoring has strengthened the project and thus effect accomplishing the project goal.

The following data are the outcome of the intensive need analysis. The graph depicts some of the key features of the projects & its target audience.GRK Reddy and M.S.Swaminathan exchaing MoU

“KNOWLEDGE CONNECTIVITY” TO EMPOWER RURAL POPULACE

A joint project between MARG Karaikal Port & MSSRF

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Project activities at a glance

Phone-in programme

Audio advisories - short contents were developed and sent as audio advisories through mobile phonesNeed assessment study with farming community

Help Line Numbers Help Line Support9282442312 Fisheries Help Line8144321888 Agri and SHG Help Line

Results achieved (as of December 2012) 13 need assessment meetings conducted 2295 audio advisories developed & disseminated to 498 persons for a period of one year Addressed 1039 queries through help line 31 Phone-in programme conducted; 1086 questions from stakeholders was answered by the experts

7 training and awareness programmes conducted. 544 members participated and benefitted

82 case studies documented

7200 copies of Community News Paper distributed

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Mushroom cultivation practical training Mushroom farm exposure visitTheoretical session on mushroom cultivation

Home based income generation training program“Training on Mushroom cultivation” and its marketing strategies was organized as part of "Knowledge connectivity" project on 30th April 2012 at Prathabaramapuram village.Totally 30 participants were participated in the programme. Dr. Malathy, Horticulture specialist, Krishi Vigyan Kendra, Sikkal trained the farmers on the technicalities ofMushroom cultivation. In the afternoon the farmers were taken into practical expore to the Priyam Mushroom Biotech, Private Mushroom Farm at Velkudi, Thiruvarur forpractical demonstrationa and exposure. After an astounding success of joint endeavour the project has now been scaled-up by launching Phase II which would leverage the usage of FM media for greater coverageof the audience and would further focus on cluster approach method for creating master trainers among farmers & Special focus on SHGs to pursue economic activities withbank linkages.

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Rajenderan, fisherman from Pattinacherry village told that he had earned a profit of 2 lac in this fishing season which he termed a wonder. He attributed this to the timely information that he had received from the project on potential fishing zone, wave height, wind direction etc. He profusely thanked both MARG & MSSRF for this initiative and requested to expand the project coverage.

P.Sivashankaran, a fisherman, from Samathanapettai village expressed his happiness over the quality of contents of the audio advisories for fishermen for their livelihood security. He requested MARG Karaikal Port to increase the coverage of target groups and villages.

Ramakrishnan, small farmer belongs to Pradaramapuram village has informed that he saved the groundnut crop raised in 2.5 acres by timely application of pesticides to control the Root rot disease following the audio advisory of MARG – MSSRF project. This advisory prevented the crop and saved him from loss of ten thousand rupees that he borrowed from a money lender.

Kalai Selvi, an SHG member from Akkirampettai fishing hamlet narrated how the information on preventive & first aid medicine on animal husbandry helped to cure the fractured leg of her neighbour’s goat. Her testimony also reaffirm the fact that the audio advisories sent to 300 subscribers has been cascaded to benefit their neighbours as well.

Testimonials

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AWARDS & RECOGNITIONS

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Mr. GRK. Reddy, CMD MARG Group was awarded the ‘South East CEO Conclave Award 2010’ for Corporate Social Responsibility.India Shining Star Award 2011 for outstanding work in CSR in the Infrastructure Sector by Wockhardt Foundation.

3rd Construction Industry Development Council Vishwakarma Awards 2011 for achievement in CSR.Excellence in Social Service for CSR in India Leadership Conclave’2011, Mumbai.

Golden Peacock Award for Corporate Social Responsibility, 2012 at the 7th International Conference on Social Responsibility, Dubai"Knowledge Connectivity for Rural Empowerment" project was adjudged as the "Best Community Program" at the Responsible Business Summit

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Media Coverage

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http://www.business-standard.com/india/news/450-rural-youth-offered-jobs-at-cii-marg-fair/320852/

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Visioneering a new IndiaMARG Group is one of India’s fastest growing infrastructure organisations. The holistic regional development undertaken by the group is unlocking economic prosperity and creating inclusive & sustainable growth models.

With over two decades of reassuring presence and the credit of pioneering the development of economic growth centres, MARG’s portfolio spans across the entire infrastructure value chain - urban and industrial insfrastructure, urban residential clusters, marine infrastructure & services, malls and EPC division. Today MARG Group has projects worth more than Rs. 4000 crores under execution, a seasoned human capital of more than 1000, global partners in the Infra space and offices spread across India, Singapore and China.

MARG Swarnabhoomi | MARG ProperTies | MARG Junction Mall | Karaikal Port | EPC | Multi Level Car ParkTwo decades of presence | Over 1000 employees | Projects worth 4000 crores under execution | Building new cities | Building 70,000 homes

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MARINE INFRASTRUCTURE & SERVICES

From ports to dredging to marine logistics, MARG is strategically developing greenfield ports on the Eastern coast of India. MARG Karaikal Port is a premier, hi-tech, all weather port on the South East coast of India. Capacity to handle large vessels and diverse cargo, single window clearance, E2E logistics, state-of-the-art equipment, competitive tariffs and an ideal location are hallmarks of the MARG Karaikal Port. MARG has also been awarded a minor port cum ship repair yard at Mugaiyur.

URBAN & INDUSTRIAL INFRASTRUCTURE

MARG Swarnabhoomi, the flagship project of MARG is being developed as an inclusive and integrated new paradigm city based on the principles of new urbanism with unique offerings for education, research and innovation. This integrated city will house a R&D hub and an innovation led futuristic Science Park supported by an educational, commercial and residential framework.

EPCMARG Foundation India - MARG’s very own EPC division provides integrated turnkey solutions. Its range of services include integrated design, engineering, material procurement, field services and construction & project management services for infrastructure and real estate projects. With some of the best cutting edge technology, intellectual strength and strategic tie-ups with international majors, MARG Foundation India is poised to be the growth engine of the MARG Group.

COMMERCIAL SPACES

Malls, IT parks and office spaces constitute MARG’s commercial real estate portfolio. MARG Junction is a multi-use development project which comprises of a shopping mall, a multiplex, hotel, serviced apartments and offices. This

commercial & leisure destination is slated to be South Chennai’s biggest retail opportunity.

RESIDENTIAL SPACES

MARG ProperTies, the real estate residential division of MARG has sold more than 1 million sq.ft. of residential space, has more than 2,000 satisfied customers and is poised to build 20,000 more homes in the near future. MARG ProperTies’ wide range of homes include affordable homes, urban smart homes, integrated townships and ultra luxury homes.

Due to continuous improvements, the project specifications and other details mentioned are subject to change. The images used herein are indicative and the developer has the right to change or modify the specifications as deemed fit for the project.

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MARG Limited MARG Axis' 4/318, Old Mahabalipuram Road, Kotivakkam, Chennai - 600 041, India.

Ph: +91 44 4562 3000. www.marggroup.com

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