USER EXPERIENCE RESEARCH Putting Users at the Heart of Your Library

Eva Jirjahlke, UX Researcher, LSE Library

SESSION OUTLINE

1. What is UX research?

2. Case Study: The LSE Welcome Week Experience

3. How to get started

Source: https://blog.udemy.com/what-is-ux-design/

Source: envis precisely GmbH (2009, Redesign 2013), based on “The Disciplines of User Experience” by Dan Saffer (2008).

UX IN LIBRARIES

UXLib conference

23-24 June 2016, Manchester

Journal of Library User Experience

(SOME) UX RESEARCH METHODS

➤ User observation ➤ Touchstone tours/shadowing ➤ Diary studies ➤ Guerrilla testing/usability testing ➤ Interviews ➤ Focus groups ➤ Feedback graffiti walls ➤ Surveys

SESSION OUTLINE

1. What is UX research?

2. Case Study: The LSE Welcome Week Experience

3. How to get started

CASE STUDY: THE LSE WELCOME WEEK EXPERIENCE

Question: How does the Library fit into the overall Welcome Week experience? What is important to students during their first week at LSE?

Method: Diary Study Ten new students write daily updates about the events they visit and how they feel about them.

„I was worried about what options to take because I didn’t want to take the wrong ones and they be really hard and throw my chances of a 1st out of the window.

-Undergrad

„I am putting myself in debt to attend this school and I want to make sure I am getting the best education I can.

- Postgrad

„It was very exciting to get my LSE ID - a confirmation that I was truly an LSE student.

-Undergrad

„This week has been surreal.

-Undergrad

What if I don't find any friends?

I want to get the most out of this week! But there's so much going on.

I need to get a first! But everyone here is smarter than me...

Hm...how do I select my courses?

SO...WHAT NOW?

CVBJNJ THE BIGGER

PICTURE CGHVHJ

SESSION OUTLINE

1. What is UX research?

2. Case Study: The LSE Welcome Week Experience

3. How to get started

DEFINE THE PROBLEM

CHOOSE YOUR METHOD(S)

(SOME ) UX RESEARCH METHODS

➤ User observation ➤ Touchstone tours/shadowing ➤ Diary studies ➤ Guerrilla testing ➤ Interviews ➤ Focus groups ➤ Feedback graffiti walls ➤ Surveys

PLAN AND PREPARE

RECRUIT YOUR PARTICIPANTS

RUN YOUR STUDY

ANALYSE YOUR RESULTS

COMMUNICATE YOUR RESULTS

TALK TO YOUR USERS

TALK TO YOUR COLLEAGUES

BOOK TIPS

➤ Courtney Greene McDonald: Putting the User First: 30 Strategies for Transforming Library Services, Association of College and Research Libraries.

➤ Aaron Schmidt and Amanda Etches, Useful, Usable, Desirable: Applying User Experience Design to Your Library, ala editions, Chicago: 2014.

➤ Aaron Schmidt and Amanda Etches, User Experience (UX) Design for Libraries, Web site design, ALA TechSource, Chicago 2012.

THANK YOUe.jijahlke@lse.ac.uk

@evakefa