User experience in marketing

Higher School of Economics

Evlampiev Mark

Higher School of Economics

Introduction Theoretical background Methodology and procedure Predicted outcomes Limitations of research

structure

Higher School of Economics

The way user first meet the interface can predetermine his consumer behavior.

Higher School of Economics

JeansPickhand crafted premium jeans that are impossible to recreate in mass production

Higher School of Economics

majority of website visitors do not become buyers

visitors buyers

problem

Higher School of Economics

identify the reasons of users dissatisfaction that lead to visitors outflow from the website

visitors buyers

purpose

Higher School of Economics

research questions

1. Can User Interface affect the conversion from visitors buyers?2. How do User Experience influence consumer decision-making process?

Higher School of Economics

Visual Design

Information Design

Interaction Design

Information Architecture

Functional Specification

Content Requirements

User Needs

Site Objectives

Navigation Design

Interface Design

Completion

Conception

time

Concrete

Abstract

Jesse James Garrett

The Elements of User Experience

Higher School of Economics

methods

focus group observationsparticipant and non participant

Higher School of Economics

upgrade UIenrich UXincrease

amount of purchases.

results

Higher School of Economics

limitationsselection for focus grouptimemoney

Higher School of Economics

thank you for your attention