Beacon, proximity marketing e user experience - Todi Appy Days 2015
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Transcript of Beacon, proximity marketing e user experience - Todi Appy Days 2015
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Beacon, proximity marketing e user experience
Luca Rosatilucarosati.it @lucarosati
med
iam
atic
.net
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esperienza e storytelling sono intimamente connessi
Robe
rto B
inot
to, e
rrebi
new.
blog
spot
.it
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We are time-bound entities. So we are
not objects, but processes … trillions
of trackable trajectories ... the
microhistories of people with objects
– B. Sterling
Dar
kElfP
hoto
, Flic
kr
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C. Gnoli, iskoi.org
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Gotan Project, Rayuela
a R/W world
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resilienza correlazione
storytellingpersonalizza
zione
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Personalizzazione customization
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V. De Marchi, Beacon al museo. La pinacoteca di Palazzo Farnese a Piacenza, trovabile.org
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Correlazione
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Pensare il mondo come un insieme di oggetti sembra funzionare sempre meno.Un oggetto esiste come nodo di un insieme di relazioni.
– Carlo Rovelli
Università di Roma 2
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SENSEable City Lab, MIT
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#NFC
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– Luisa Carrada
DopoAlla fine si torna a casa, ci si collega al sito e si ripercorre e si salva la ‘propria visita’, completa di appunti.
Prima[Al Cooper Hewitt] Tutto comincia prima della visita, che si può pianificare sul sito del museo seguendo le suggestioni più diverse.
DuranteProsegue nel museo, dove si gira con una penna interattiva che permette di fare un sacco di cose, come disegnare o salvarsi gli oggetti.
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Resilienza
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Active Passive
Directed Searching Monitoring
Undirected Browsing Being aware
M. Bates, Toward an Integrated Model of Information Seeking and Searching
SforzoC
onsapevo
lezz
a
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Awarness 80%
Monitoring 14%
Browsing 5%
Searching 1%
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#RFId
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… My Magic +
My magic Band
Hotel room access
Fast Pass +
PhotoBuy
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top-down
bottom-up
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Gor
don
Joly,
Flic
kr
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Supply chain IoT
…
Web
Spazio fisico
AppCRM
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A Week on Foursquare, Wall Street Journal
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In sintesi
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0%
20%
40%
60%
80%
track
ing
+ ta
rget
ing
+ en
gage
men
t
+ of
fer
+ sa
les
offe
r red
empt
ion
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Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us
– Institute For The Future
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Data-driven things as a service
HW + SW collision: every company is a sw company
Post-screen world
APIs for the physical world
O’Reilly, Solid conference
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Beacon, proximity marketing e user experience
Luca Rosatilucarosati.it @lucarosati
med
iam
atic
.net