User Experience Design
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Transcript of User Experience Design
© Vijender Reddy | Designer-User’s Experiences
User experience Design
UxD
© Vijender Reddy | Designer-User’s Experiences
Have you been here?Have you been here?
© Vijender Reddy | Designer-User’s Experiences
And here?And here?
© Vijender Reddy | Designer-User’s Experiences
Have you been here?Have you been here?
© Vijender Reddy | Designer-User’s Experiences
And here?And here?
© Vijender Reddy | Designer-User’s Experiences
Have you used these?Have you used these?
© Vijender Reddy | Designer-User’s Experiences
And this?And this?
‘96
‘09
© Vijender Reddy | Designer-User’s Experiences
Why they succeed where others fail?Why they succeed where others fail?Domain brilliance ?Innovation drive ?Marketing strategy ?
Define the primary goal of the user-The user is here to search, let him do that first! Excellent page ranking for the most Relevant search results no matter what profile is searching it orThe user is hungry, feed his fast, feed him good & smile!
Put marketing and technology gimmicks/limitations way over users needsGoogle continuously refuses to place banner ads or introduce pop-ups on itsInterfacesorWe may not have the best seating arrangement, but we do serve fast and weDo serve it hot!
A satisfied customer always returns!
User Experience
© Vijender Reddy | Designer-User’s Experiences
Hard lessons learnt?Hard lessons learnt?
© Vijender Reddy | Designer-User’s Experiences
So, what is User Experience?So, what is User Experience?
n. the holistic experience and satisfaction a end user has when using a product or system
...driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create.
© Vijender Reddy | Designer-User’s Experiences
User Experience is multi-dimensionalUser Experience is multi-dimensional
Usability Usability
Useful Useful
Value
Trust Trust
Desire Desire
Can I do the task I intend to complete?
Can I do the task Easily ?Is it accessible?Is it findable? Value of image, brand &
identity?
Can I trust what I see and whatI do on the interface?
Value: Contribute to the overall user’s satisfaction on functional and emotional needs
© Vijender Reddy | Designer-User’s Experiences
In SDLC however, User Experience is also multi-disciplinaryIn SDLC however, User Experience is also multi-disciplinary
User Research ( type of users, their goals and needs )
Usability Testing ( test when possible, test frequent)
Information Architecture ( detailed site map of the system )
Interaction Design (follow all good usability principles | Innovate!)
Information Design ( accurate, contextual and effective information )
Accessibility ( usable by the physically challenged-sight, sound, speech, muscle )
Visual Design ( font type, layout, color, trust & desire, brand appeal )
Server logs/web analytics ( technical analysis, check results )
© Vijender Reddy | Designer-User’s Experiences
How do designers work?How do designers work?
UsbTestUXD Prototype
• Develop key screen based on scenarios identified
• Development team to prototype the scenarios
• Design Visual Design and UI assets ( icons, etc) for ’to-be’ environment
• Documents the approved design in the form of a UI Design Style Guide
Define and Design
• Consolidate findings through interviews and questionnaire
• Present finding to stakeholders
• Define Scope for design
• Prepare Personas
• Role Play
• Card Sorting. Design IA & Navigation Concepts.
• Paper Prototypes
• Design sample wire frame / screen to depict the same
• Sign Off on Design Concepts/approach
Phase
Activities
Discover
• Understand Application and the client environment.
• Investigate the User-Tasks-Profile
• Identify preliminary User Experience Issues through heuristics evaluation
• Interview Users in their own environment
• Usability Testing
• Incorporate Feedback
• Iterate Test
Quick Start/Project Inception Iteration Cycles
© Vijender Reddy | Designer-User’s Experiences
The UX team at your company should beThe UX team at your company should beOr a combination of These profiles:•User Researcher•UI Designer•Visual Designer•UI Developer•Usability Tester
© Vijender Reddy | Designer-User’s Experiences
Having the designer on board
© Vijender Reddy | Designer-User’s Experiences
The UXDThe UXD
•We need some “Wireframes” done. Can you join our team?
Right needs; wrong approach
•We need you to make this look good? Can you join our team?•At release: Can you test our application?
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
You are NOT designing for your client!
© Vijender Reddy | Designer-User’s Experiences
Happy End Users!(Who have finished their tasks with ease)
More Sales: More ProfitsLess Time lost: More ProductivityMore UtilizationBetter Competition: Better Brand Value
Happy Customer
More Business opportunitiesMore satisfaction at delivering value &Not just software: It’s a relationship
The reason you need an UXDThe reason you need an UXD
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© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Involve designers right from the START!
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Pre-Sales
•Designer to help you understand the Client’s competition better.
•Do COMPETITIVE BENCHMARKING on UX!
The better you understand the business & the competition for the client, the more they will trust you to deliver what your recommend & is required.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Pre-Sales
•Designer to help you review what’s wrong with the client’s application
•Arm your sales pitch with a USABILITY REPORT!
The better you understand the application and what’s wrongwith it, the more the client will trust you to deliver what’s right.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Project Inceptions
•Designer to help you realize a broader vision, a digital strategy for your product
•CONCEPTUALIZE! A unique User Experience
Work WITH and NOT FOR the client as a team. Make the Product your own. Be responsible for the value you bring.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Project In progress
•Designer to help you mock the vision on paper or board or prototype
•VIEW and take FEEDBACK on the screens you design for the End User!
Involve the End Users of the application in the process. They are the ones you are doing this all for.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Project In progress
•Designer to help you put the vision on paper
•ITERATE! Chart the flows! ESTIMATE!
Iterate on feedback. Understand what the screens mean from a technical point of view.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Project In progress
•Designer to help you find alternatives
•PAIR PROGRAM with a designer on the table!
Seek alternatives to difficult and laborious UI designs. Collaborate and Brainstorm to find quick alternatives.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Project In progress
•Designer to help you Test & Ok quickly
•QA through a designer when your story is complete
Catch issues before even the clients test out the story/build.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Project Release ‘n’
•Designer to help you Test for Usability
•USABILITY TEST your release with the end users
Make sure you put that feedback back into the story loopbased on priority.
© Vijender Reddy | Designer-User’s Experiences
The reason you need an UXDThe reason you need an UXD
Final Release
•Designer to help you Capture Metrics
•ROI analysis
Capture the value add to the business. Capture the ROI onUsability. Translate that to money invested and return gained.Know YOUR value.
© Vijender Reddy | Designer-User’s Experiences
User Experience Design User Experience Design
User Experience Design may be a large and complex field, but making user-conscious
decisions does not require years of study.
© Vijender Reddy | Designer-User’s Experiences
Questions ?
© Vijender Reddy | Designer-User’s Experiences
Vijender ReddySr. Software Engineer | UI DesignerHyd, India
[email protected] Skype: vijay.web
# Images picked up from Google Search and need due credit