Discount User Experience Design
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Transcript of Discount User Experience Design
Discount User Experience DesignAn Introduction to UX and UX Methodologies on a Budget
What is User Experience Design (UXD)?
Experience Design.
Experience design is the practice of designing products, processes, services, & environments with a focus on the quality of the user experience...
“ “Aarts, Emile H. L.; Stefano Marzano (2003). The New Everyday: Views on Ambient Intelligence. 010 Publishers. p. 46.
Experience is everywhere, everything.
Bad experiences get noticed.
Good experiences go unnoticed.
Good experiences go unnoticed.(Generally)
A few very important exceptions.
Good User Experience Design lowers barriers between users & their goals.
Great User Experience Design lowers barriers between users & their goals, as
well as encourages buy-in (true believers).
GoodExpected, Functional
GreatUnexpected, Remarkable
vs.
Great User Experience Design anticipates needs and delivers, simply.
Bad User Experience Design is...
Oh snap.
Creating Remarkable User Experiences
An Overview of Process
Traditional Waterfall Process
Define
Design
Develop
Deploy
Traditional Waterfall Process (Let’s not do this)
Define
Design
Develop
Deploy
Modified Waterfall Process (Ah, that’s better)
Define
Design
Develop
Deploy
Define the Problem
The Foundation
Define the ProblemStakeholder Interviews
Customer/User InterviewsCustomer/User Surveys
Competition AnalysisUser Personas
Contextual InquiryCard Sorting
Usability Testing
What to use when?
Don’t Need Every Tool. Just the Right Ones.(Phew)
No time. No money. Make it awesome.
Stakeholder Interview(s)Determine business goals.
Gauge and fine tune expectations.Talk to those with the closest contact with customers/users.
User Interview(s) and/or Survey(s)(when possible)
Understand goals.Discuss pain points with existing solutions.Insight into environment and context of use.
You might know some people who use computers. Ask them some stuff.
Give Users a Voice...in your head.
Practical Personas
Practical Personas
Practical PersonasMotivationsScenariosFeaturesBehaviors
Motivations “Find a vacation rental within budget and availability range.”
Scenarios“Mary has a week of vacation she’s planning and only a
couple windows of opportunity in which to use it.”
Features“Advanced search and sorting options for vacation rentals.”
Behaviors“Sorts and filters with Ajax-powered sliders on search
results pages.”
Personas are to persona descriptions as vacations are to souvenir picture albums.
“ “-Jared Spool
Collaborate.
Understand the problem? Cool.Design the solution.
DesignSketches/Paper Wireframes
Interactive PrototypesVisual Design
Sketches/Paper Wireframes
Fail fast to succeed quickly.
6-Up Approach
Interactive Prototype
Paper or HTML?
Whatever Communicates Best
Test Early, Test Often(Ideally)
Define
Design
Everyone is a UX Designer
Practice Mindful Design
Thx!
http://delicious.com/jdelabar/ux-designSome further reading:
Hit me up for book recs!