Use visuals and win at social media

A deeper look into YouTube, Instagram & Pinterest

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Why Visuals?

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We areVisual Learners

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Stats

3,000+VIDEO UPLOADS

80,000+HOURS OF VIDEO

24TBOF DATA

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100 MillionMONTHLY

ACTIVE USERS

Over 50%OF WOMEN 34-55 IN THEUS ARE ON PINTEREST

1/3OF ONLINE MILLENNIALS

ARE ON PINTEREST

Stats

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87%OF USERS MADE A

PURCHASE BECAUSEOF PINTEREST CONTENT

96%OF USERS USE PINTERESTTO RESEARCH PURCHASES

2nd LargestTRAFFIC SOURCE

TO SHOPIFY STORES

Stats

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Google lovesVisuals

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What comes to mind?

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WARNING – JAM PACKED ABOUT TO GET REAL

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Building a Brandwith Visuals

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HuffPost Picked It Up

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Google Results

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W I N N I N G W I T H

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Get Fancy with Your Videos

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Or Keep it Simple

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K E Y T A K E A W A Y S W I T H

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10 User SignalsGoogle Likesto See

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#1

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#2

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#3

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#4

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#5

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#6

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#7

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#8

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#9

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Remember – Your videos do not have to be fancy!

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But Matt,How Do I Find Ideas for Videos?

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Here is a good start:

1. Facebook Groups2. Q&A sites3. Yelp Talk4. Internal Data5. Monitoring Social (competition) Analytics6. Conduct a Poll7. Get your community involved

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Bonus Tip - Influencer Integration

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YouTube Wants To Stay Hip

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Instagram Wants Your Videos

They went from only allowing 15 second videos to 60 SECOND VIDEOS

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The single most important tip for posting on Instagram is this:

QUALITY VISUALS

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Are you ENGAGING With your community?

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NEVER be something you are not

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But Matt, We just DON’T KNOW what to do on Instagram

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I am so glad you said that! I can show you with justONE EXAMPLE from a local Arizona business

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Waffle Crush Case Study

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We care about Instagram because it is mobile andWE ARE MOBILE

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With Instagram, we canBE OUR OWN PRESS

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Why do ILOVE PINTEREST?

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80%Of the pins on Pinterest are repins.IF YOU WANT MORE REPINSPIN IMAGES DIRECTLY FROMWEBSITES OR UPLOAD THEM.CREATE THE 20% OF PINS THAT GET REPINED REPEATEDLY.

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It takes a pin 3.5 months to get 50% of it’s engagement

1,680x LONGERTHEREFORE CREATE EVERGREENCONTENT THAT WILL CONTINUE

TO BE REPINED AND CLICKED ON FOR MONTHS.

than a Facebook post

The half-life is

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94%in click-throughsis seen in pins thatare related totrending topics.

An increase of

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80%

A call to action pin description can increase engagement by

HENCE ADD RELEVANTDESCRIPTIONS THATASK FOR CLIENTS CLICKS,REPINS, LIKES OR COMMENTS.

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G U I D E

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Create a business accountGET IT VERIFIED VS MAKINGIT A PERSONAL ACCOUNT

#1

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Use your keywordresearch data tocreate custom boardsUSING KEYWORD RICH DESCRIPTIONS OF BOARDS(HOLIDAYS, DEMOGRAPHICS AND THEMES ETC) AS WELL AS CREATING SHARED BOARDS

#2

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For usersKEEP THE DESCRIPTION MORE GENERAL AND ACTUALLY DESCRIBE THE PIN IN IT. I.E. DO NOT PUT SOMETHING LIKE “WOULD BE SO FUN FOR JENNY’S BIRTHDAY!” INSTEAD, “GREAT 40TH BIRTHDAY CAKE IDEA”.

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For businessA TITLE THAT IS EMBEDDED INTO THE IMAGE WILL HELP IT POP AND GET MORE PINS/SHARES. THIS WAY YOUR CONTENT REMAINS INTACT EVEN IF USERS CHANGE THE DESCRIPTION WHEN THEY RE-PIN.

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For users

SPECIFIC BOARDS WILL HELP YOU IN THE FUTURE. FOR EXAMPLE, HAVING “BREAKFAST RECIPES, APPETIZER RECIPES, DINNER RECIPES, AND DESSERT RECIPES” PIN BOARDS WILL MAKE EASIER FOR YOU TO FIND A PIN IN THE FUTURE, RATHER THAN IF THEY ARE ALL LUMPED INTO ONE BOARD CALLED "RECIPES”.

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Think overall pintypes for board vs.just pins from yourown websiteWHAT MESSAGE DOES YOURBRAND WANT TO BE ASSOCIATEDWITH AND PIN THOSE KINDSOF THINGS.

#3

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Get creative#4

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CREATE “PIN WORTHY” CONTENT FOR YOUR BRAND (ROUND UP POSTS, DIY, HOW TO’S - BASICALLY CREATING FAQS TYPE CONTENT - WHAT QUESTIONS ARE ASKED THE MOST? CREATE CONTENT ANSWERING THESE QUESTIONS) MAKE SURE AND ONLY PIN AND USE FOR YOUR OWN BRAND HIGH QUALITY IMAGES - EVERYTHING YOU PIN AGAIN THINK “KEYWORD RICH”

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Only pin quality images

NOT LIKE THIS

LIKE THIS

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Create pins withproducts in context

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Always be pinning#5

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BEST PINS: When & What

FITNESSMONDAY

GADGETSTUESDAY

INSPIRATIONALQUOTES

WEDNESDAY

FASHIONTHURSDAY

FUNNY GIFSFRIDAY

TRAVELSATURDAY

FOOD/CRAFTSSUNDAY

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BEST PINS: When & What

NOT LIKE THISLIKE THIS

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Links back to yourblog should godirectly to the blogpost featured in the pinnot just your homepageLINKING TO YOUR HOMEPAGE IS REALLY ANNOYING FOR USERS LOOKING FOR WHAT WAS ACTUALLY FEATURED IN THE PIN.

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RICH PINS

VS

1. App Pins2. Movie Pins3. Recipe Pins4. Article Pins5. Product Pins6. Place Pins

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Optimize for social#6

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The Perfect Pinterest Picture

(You know, in case you REALLY wanted to know)@Matt_Siltala

Promote new boardson already popularestablished boardsFOR EXAMPLE LETS SAY YOU HAVE A BOARD WITH 10K FOLLOWERS, YOU CAN CREATE AN IMAGE ANNOUCING THE NEW BOARD AND TO FOLLOW IT ETC. IT IS A GREAT WAY TO CONTINUE TO GROW YOUR ACCOUNT.

BONUS INFO

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Feature your most popular Pinterest content on other social media sitesFOR EXAMPLE DONT JUST PIN THAT SAME STUFF TO FACEBOOK- CREATE NEW CONTENT FOR FACEBOOK BASED ON THAT POPULAR CONTENT FOR MAX EXPOSURE TO YOUR CONTENT.

BONUS INFO

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Pin your most popular pinsto group boards

BONUS INFO

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Put best performing pins at the top of your profile

BONUS INFO

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Pinterest starts testingvideo ads

BONUS INFO

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BONUS INFODon’t forget about influencer marketing on Pinterest - Find the influencers and establish relationship

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Working with influencers

Influencers are social media celebrities who have thousands of loyal and engaged followers.

They span a broad range of categories, lifestyles, platforms and audiences, which enables them to communicate with very tailored niches of followers.

These followers perceive influencers as friends and role models and are loyal to them. Thus, influencer content can be highly engaging and impactful.

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Key TakeawaysWe created an infographic handout that has our top takeaways from this session and a image guide cheat sheet for you.

Use visuals and win at social media

Social Media

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