Use of Social Media in Your Vascular Practice

5/10/2013

www.columbiasurgery.org

Bradley W. Jobling

• Social Media Manager, Surgery

• MBA from Columbia Business School

• 20 Years Web Strategy and Online Marketing

• 9 years Columbia University Medical Center

• linkedin.com/in/bradleyjobling

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Department of Surgery Social Media Program

• Began April 2009 (multiple divisions)• Created Blog in March 2010 (home base)• YouTube Channel in October 2010• Analytics and Tracking in April 2011 • ShareCare May 2011• Blog Talk Radio in April 2012• Google+ in October 2012

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What is the purpose?

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Five Reasons

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Leads to Comments

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Leads to Referrals

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Engaged in the ICU

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Negative Comment

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Resolution

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Why Bother?

81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might have.

Pew Internet Health Online 2013

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Missing?

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What are they doing?

04/11/2023 Use of Social Media in Your Vascular Practice 13PwC Health Institute Survey 4/12

Consumer Health Care Social Media Values

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PwC Health Institute Survey 4/12

Second Opinion

45% of consumers said information found via social media would affect their decision to seek a second opinion

PwC Health Institute Survey 4/12

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Web Strategy & Social Media

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Division Information(Procedures, Glossary, Directions)

News, Updates, Presentations, Posts, Video,& Podcasts

FAQ,Ask an Expert? &

Testimonials, Ratings

Physician Profiles

Events Newsletters, eBrochures

Apps, Check Lists &

Tools

Clinical Trials

Education, Chats,Webinars,

Teleconferences,Support Groups

Referrals & Service

Reaching Out

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Division Information(Procedures, Glossary, Directions)

News, Updates, Presentations, Posts, Video,& Podcasts

FAQ,Ask an Expert? &

Testimonials, Ratings

Physician Profiles

Events Newsletters, eBrochures

Apps, Check Lists &

Tools

Clinical Trials

Education, Chats,Webinars,

Teleconferences,Support Groups

Referrals & Service

CMESupport

Mail

Steps for Social Media

1. Listening & Research

2. Defining, Purpose, Mission & Goals

3. Installing Calendar, Roles & Regulations

4. Reaching Out

5. Analyzing, Refining & Regrouping

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Start Blogging (Freelancer, P/T)

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Content

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Editorial Calendar

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Initial Platforms

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Where are you?

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Blog Talk Radiowww.blogtalkradio.com/columbiasurgery

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Thank You

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