Emerging tech partnership modernizes a classic brand

#SocialWin: USA TODAY’s thought-leadership garnered earned media and helped maintain relevancy with millennial readers

•  Collaborated with Timehop to add historical context to users’ personal in-app updates

•  USA TODAY’s social platforms cross-promoted & expanded the reach of the partnership through the creative translation of headlines into micro-content

•  An exclusive story was featured in WSJ’s All Things D, followed by coverage from The Next Web

•  It was also met with positive reception across social media

About Timehop: Timehop is a mobile app that uses the content you posted on social networks to display your memories from this date through history. It’s an easy, exciting way to share your best moments with friends!

“I was a little shocked to hear of the partnership between the two organizations.

Timehop is a small startup run by only a handful of entrepreneurs, while USA Today

is an institution. I don’t often see major publications take chances on small tech-

centric startups.”

-Mike Isaac, All Things D