Usage of Cell Phones

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RESEARCH REPORT ON EMPLOYEES JOB

SATISFACTION

Submitted To,

MR. K.A. SHREENIVASAN,

Associate Prof/SOM

SASTRA UNIVERSITY

Submitted By,

VENKATESH

VIKNESWARAN.

VIDHYA.S

JAYAPRADHA.R


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TABLE OF CONTENTS

S.No. PARTICULARS PAGE

NUMBER

1. Introduction 3

2. Problem statement 3

3. Area of study 3

4. Objectives 4

5. Data collection method 4

6. Sampling Design 4

7. Statistical tool used 4

8. Review of literature 4

9. Analysis & interpretation 5

10. Frequency tables 22

11. Correlation 27

12. Findings & recommendations 30

13. Conclusion14. Bibliography

15. Appendix


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INTRODUCTION:

In the year where technology is a must, individuals are benefited in the different service it

brought into their lives. Most of the individuals use the technologies to help them work on completing

their jobs. Most students use the advantage of the technologies to help with their homework through

internet, and most of the business enterprise uses this accessibility on technology in their area of

marketing.

Questionnaires were given to all students who are from different structures and the

data was collected. The questionnaires contains the questions about gender, age, types of phones,

total number of phones, frequency of usage, purpose of usage, frequency of trailability, frequency

of reliability and get a analyzes of it. The scaling methods used are closed ended and linkert scaling

techniques.

We took a sample with majority of student communities. They gave the feedback and

accurate information. This data was collected from primary source.

PROBLEM STATEMENT:

The problem statement of this research gives the collection of different opinions from the users

who are using the various types of cell phones. This statement is taken by method of hypothesis. The

hypothesis is about age and gender group, total number of friends and different mobile services and

models. These hypotheses are evaluated and results are got out of them.

AREA OF STUDY:

We cover the area for research is to meet various college students who are in and around

trichy and thanjavur. Their views are our samples and it is going to be the basis for our research. Our

sample size is about 100 people.


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OBJECTIVES:

The peoples attitude towards the usage of mobile phones is to be studied. And it impact is

also measured with the help of collected data and its analysis.

DATA COLLECTION METHOD:

The data collection method used for the mini project is Primary Data Method.

SAMPLING DESIGN:

The sampling Design used for this mini project is Random Sampling.

STATISTICAL TOOL USED:

The Mean and Standard Deviation to be measured using SPSS 16.0

REVIEW OF LITERATURE:

Mobile phones or cellular phones had evolved from being ordinary short messaging to call to

digital camera to mp3 and now as an alternative for the television, radio, and internet. This evolution

is believed in the duty of technology to answer the different needs (2009; 2007). This evolution

affects the lives of every individuals and as well as giving another opportunity to different business

enterprises. The communication is the only purpose of the business to enter the sphere of advertising

and simply maintaining the social relationships on their target consumers (2009).

The role of this study is to find out the purpose for which the cell phones are being mostly used.

The growing technology has made mobile phones as a mini form of computers wherein one can chat,

listen to music, watch videos, etc.


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ANALYSIS AND INTERPRETATION:

Sex parameter:

Result: More feedbacks were collected from male sex.

Region parameter:

Result: More feedbacks were collected from trichy area than tanjore.


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Age parameter:

Result: More feedbacks were collected from age group of 21-25.

Profession parameter:

Result: More feedbacks were collected from students of age group of 21-25.


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Research questions:

Having cell phones?

INTERPRETATION:

This ratio and chart shows that major section of the society uses the cell phones

and there may be only one in hundred who does not have it. This shows the frequency

of people to possess a cell phone.

How often do you change it?


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INTERPRETATION:

As per this analysis, it is clear that most of the people keep changing their cell phones in

1-3 years. When the reason for it was searched, we found out that it was mainly because of the

concept called latest trend that had attracted many to change it this way.

Type of phone preferred?

INTERPRETATION:

Even though people prefer latest technology, it is very much evident from the above

question that they prefer type model more than the touch one. When questioned, they told that it was

easy to use the touch model since they got accustomed to it.

Number of cell phones in family?


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INTERPRETATION:

Survey of this question showed that 50% of the population has more than 4 cell phones at

home. This is because they preferred various networks so that they can stay connected at any time

through any network.

More usage as per age group?

INTERPRETATION:

The age group of 21-25 uses the cell phone more. Age group of 16-20 also uses the

phones more. The reason for this is this age group gets easily attracted by the various features

that are provided. The main target of the cell phone producers is the age group of 15-25.

Time spent on phones daily?


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INTERPRETATION:

Analysis of this question showed that there are two extreme ends of population; either

they use the phones for less than 30 minutes or they use it for 1 hour and more. This reflects that

some section of the society is too much addicted to the usage of phones.

Preference of phones: branded? Unbranded?

INTERPRETATION:

As per this analysis, the buyers had more choice of buying branded phones since they

trusted upon the quality of such phones and also on their easy availability of accessories. The

unbranded ones were mainly preferred because of its availability at lower prices.

Preference of which branded mobile?


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INTERPRETATION:

The nokia phones are more preferred by the customers followed by Samsung, sony

erricson and blackberry. The population choosing other phones are very meger compared to the

Nokia. This is because of the number of years since Nokia is working and also the quality of its

produce.

Reason for selection:?

INTERPRETATION:

Majority of the sample considered quality as the main factor for deciding upon the

purchase. The next factor that was given importance was the price. The buyers are conscious

enough to see that they get the maximum best quality out of the minimum best prices.


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Kind of mobile: single sim? Dual sim?

INTERPRETATION:

Many of the people prefer choosing single sim rather than dual sim because they felt

more problems while using dual sim. They felt that both the sims not working at the same time

did not serve the very purpose of having the dual sim. Therefore, the purpose of buying it stands

dissolved.

Purpose of frequent usage?

INTERPRETATION:

The usage of cell phones for the purpose of making calls was more when compared to

others. The next purpose for which it was more used was text messaging. These days usage ofcell phones for the access to internet is becoming greater. This shows that the cell phones are

developing at a faster pace as per the customer needs.


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Preference of price range?

INTERPRETATION:

The distribution of price range is more or less equal in all the age groups of people.

It is slightly greater in the price range of 2000-4000. This is also more in the range of 6000 &

above. This reflects that the customers are more technology- oriented than considering about the

price.

Is price important?


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INTERPRETATION:

Many buyers felt that price is also an important factor while considering the buying of

cell phones. The reason for the selection of a considerable price in the above question also

proves this fact that people are somewhat driven by the prices too.

Features of cell phones?

*Voice clarity

*Early messaging

*Fast internet access


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*Storage capacity

*Easy access

*Shortcut availability


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*Memory support

*Latest technology

*Long battery life


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*Camera

*Varied gaming

*Accessories availability

.


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*Prestige

*Style

*Thickness of phone


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INTERPRETATION:

The current features of the cell phones were put to a test by this question. The results

proved that the buyers were satisfied with the current featured that their mobile phones

possessed. With regard to all the features that were mentioned, all of them proved to be equally

satisfactory.

Buying motive satisfied?

INTERPRETATION:

Since most of the customers were happy with the features that their current cell phones

provided, many of them said that the purpose of them buying the mobiles got satisfied and that

they were happy with the brand that they pick up.

Role of mobile phones?


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INTERPRETATION:

As the world is going on at a rapid pace, many of the interviewees felt that mobiles had

become a necessity; they couldnt imagine a world without having a cell phone in hand. The

attitude of their feelings only provokes the company to provide more growing features.

Prolonged use- health problems?

INTERPRETATION:

Many of the aware population feel that even though the prolonged use causes health

problems, cell phones have become an inevitable part of ones life. People who easily get

addicted to mobiles rather find it very difficult to leave them at a later stage when they realize.

Preference of buying a phone in future?


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INTERPRETATION:

Generally, we are influenced by what we see around us. When asked whether people who

dont have a cell phone today, will like to buy it tomorrow, the many replies that we got were

yes. This is so because nowadays mobiles have become a symbol of status and prestige.

Mobiles ruining younger generation?

INTERPRETATION:

This is a question that was put before the public in order to check whether they were

aware of the problem. To the satisfaction, many voted in favour of the question. This showed us

the level of awareness among the users about the ill effects of the mobile phones.

Extra services?

INTERPRETATION:


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As the users were already satisfied with the current features of their phones, many of

tham did not demand for anything further. But the industry is still working hard to provide

additional features and show its company the best.

FREQUENCY TABLES:

SEX

Frequency Percent Valid Percent

Cumulative

Percent

Valid MALE 39 52.0 52.0 52.0

FEMALE 36 48.0 48.0 100.0

Total 75 100.0 100.0

Source: Primary Data

REGION

Frequency Percent Valid Percent Cumulative Percent

Valid TRICHY49 65.3 65.3 65.3

TANJORE 26 34.7 34.7 100.0

Total 75 100.0 100.0


AGE


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Cumulative

Percent

Valid 10-15 1 1.3 1.3 1.3

16-20 12 16.0 16.0 17.3

21-25 59 78.7 78.7 96.0

26-30 3 4.0 4.0 100.0

Total 75 100.0 100.0


OCCUPATION


Cumulative

Percent

Valid STUDENT 67 89.3 89.3 89.3

BUSINESS 1 1.3 1.3 90.7

PROFESSION 2 2.7 2.7 93.3

EMPLOYED 5 6.7 6.7 100.0

Total 75 100.0 100.0


HOLDING CELLPHONE


Cumulative

Percent

Valid YES 74 98.7 98.7 98.7

NO 1 1.3 1.3 100.0

Total 75 100.0 100.0


OFTEN CHANGING


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Cumulative

Percent

Valid 1-3 YEARS 41 54.7 54.7 54.7

3-5YEARS 15 20.0 20.0 74.7

VERY RARELY 19 25.3 25.3 100.0

Total 75 100.0 100.0


TYPE OF PHONE PREFER


Cumulative

Percent

Valid TOUCH SCREEN 13 17.3 17.3 17.3

TYPE MODEL 42 56.0 56.0 73.3

TOUCH AND TYPE 20 26.7 26.7 100.0

Total 75 100.0 100.0


ACCORDING TO AGEGROUP


Cumulative

Percent

Valid 10-15 7 9.3 9.3 9.3

16-20 24 32.0 32.0 41.3

21-25 39 52.0 52.0 93.3

26-30 5 6.7 6.7 100.0

Total 75 100.0 100.0



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SPEND DAILY ON PHONE


Cumulative

Percent

Valid LESS THAN 30 MINUTES 24 32.0 32.0 32.0

30 MINUTES TO ONE

HOUR17 22.7 22.7 54.7

1 HOUR AND MORE 32 42.7 42.7 97.3

4 2 2.7 2.7 100.0

Total 75 100.0 100.0


BRAND OR UNBRANDED PHONE


Cumulative

Percent

Valid BRANDED 70 93.3 93.3 93.3

UNBRANDED 4 5.3 5.3 98.7

5 1 1.3 1.3 100.0

Total 75 100.0 100.0


PREFER BRAND


Cumulative

Percent

Valid NOKIA 49 65.3 65.3 65.3

SAMSUNG 15 20.0 20.0 85.3

SONYERICSON 9 12.0 12.0 97.3

BLACKBERRY 1 1.3 1.3 98.7

OTHERS 1 1.3 1.3 100.0

Total 75 100.0 100.0



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HEALTH PROBLEM


Cumulative

Percent

Valid YES 55 73.3 73.3 73.3

NO 7 9.3 9.3 82.7

3 13 17.3 17.3 100.0

Total 75 100.0 100.0


RUINING YOUNGER GENERATION


Cumulative

Percent

Valid YES 49 65.3 65.3 65.3

NO 10 13.3 13.3 78.7

3 16 21.3 21.3 100.0

Total 75 100.0 100.0



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CORRELATION:

Correlations

AGE

HOLDING

CELLPHONE

Spearman's rho AGE Correlation Coefficient 1.000 -.278*

Sig. (2-tailed) . .016

N 75 75

HOLDING CELLPHONE Correlation Coefficient -.278*

1.000

Sig. (2-tailed) .016 .

N 75 75


Correlations

AGE

TYPE OF

PHONE

PREFER

Spearman's rho AGE Correlation Coefficient 1.000 -.045


N 75 75

TYPE OF PHONE PREFER Correlation Coefficient -.045 1.000


N 75 75



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Correlations

AGE

SPEND DAILY

ON PHONE

Spearman's rho AGE Correlation Coefficient 1.000 .040


N 75 75

SPEND DAILY ON PHONE Correlation Coefficient .040 1.000


N 75 75


Correlations

AGE STYLE

Spearman's rho AGE Correlation Coefficient 1.000 .072


N 75 75

STYLE Correlation Coefficient .072 1.000


N 75 75



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Correlations

AGE

OFTEN

CHANGING

Spearman's rho AGE Correlation Coefficient 1.000 -.018


N 75 75

OFTEN CHANGING Correlation Coefficient -.018 1.000


N 75 75


INTERPRETATION:

There is a negative correlation between age and holding cell phones. The age group does

not have any role to play in the type of phone preferred; that also has negative correlation. The

changing of phones does not depend upon the age as evident from the correlation table. The time

spent on phone and its style has strong connection with the age factor. The style factor has strong

positive correlation, i.e. more than 0.5.


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FINDINGS AND RECOMMENDATIONS:

It has been found out from the research that % of male who has filled the questionnaire is

60.7 and the female is 39.3.

The age group who has answered the maximum is 69.7% that is age of 21 to 25 and the

minimum % is 30.3% age below 20yrs.

It has also been found that the mobile phones are being more used for calling and

messaging than for some other purposes.

Correlation of the variables with age has been found out and certain factors have proved

to have strong positive correlation.

It has also been found out that the Nokia company phones are moving faster in market as

compared to others.

The buying behavior of the customer with regard to the cell phone sector is found.

It has also been visualized that the users are aware of the ill effects of the prolonged

usage of mobile phones.

The number of cell phones that a family holds and the reason for having more number

were analyzed.

The problem with using dual sim phones were also discussed with the users.

The time a person spends, on an average, in a particular day, was also taken into account.


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CONCLUSION:

From the study conducted above, it is concluded that the usage of cell phones were more

among the youth and that they preferred branded, single sim phones. They were happy with the

features that their phones provided and were not prone to changes. They are also aware of both

the effectiveness & harmfulness of technology oriented cell phones.

BIBLIOGRAPHY:

1. Turkish online journal of education technology.

2. Google websites.

3. Research project of Mr. Alison M. Wolfe Elmera College.

4. Empherical study of mobile phones usage using diffusion of innovation model-rogger

theory.

5. Statistical methods by S.P. Gupta.


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APPENDIX:

QUESTIONNAIRE ON USAGE OF CELL PHONES

Personal details:

1. Name(optional) :

2. Sex : Male Female

3. Region : Trichy Tanjore

4. Age : 10 -15 16 -20 21 -25 26-30 30 and

above

5. Occupation : Student Business Profession Employed

Research questions:

1. Do you have a cell phone? : Yes No

2.How often do you change it? : 1 -3 years 3 -5 years Very rarely

3.Which type of phone you prefer? : Touch screen Type model

Touch and type

4.How many cell phones are there in your family? :

1 2 3 4 and more

5.Which group, according to you, uses the cell phones much? :

10-15 16 -20 21 -25 26 -30 30 and above

6.How much time do you spend daily on phone? :

Less than 30 minutes 30 minutes -1 hour 1 hour & more

7.Do you prefer branded phones or unbranded ones? : ..

8.What branded mobile do you prefer? :

Nokia

Samsung

Motorola

Onida

Sony erricson

LG


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Apple

BlackBerry

Virgin

Others (specify): ..

9.What is the reason for the above selection? :

Price

Quality

Sound clarity

Guarantee

Easy availability of accessories

Customer service

Varied features

Availability of various models

Storage capacity of cell phones

Any other (specify)

10. Which kind of mobile do you prefer? : Single Sim Dual Sim

11.What is the purpose for its frequent usage? : Phone calls

Text messaging

Internet access

3G services

Picture messages

Conference calls

Listening to songs

Watching movies

Dictionary purposes


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Radio facility

Mathematical operations

Playing games

Others (specify) ...

12.At what price range do you prefer to buy? :1000-2000 2000 -4000 4000 -6000 6000& above

13. Do you think price plays an important role in selecting the cell phones? :Yes No

14. Features of cell phones:

Features Very muchdissatisfied

Dissatisfied Neutral Satisfied Very much sa

Voice clarity

Easy messaging

Fast net access

Storage capacity

Easy access

Shortcut availability

Memory support

Latest Technology

Long battery life

Camera

Varied gaming

Accessories


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Availability

Prestige

Style

Thickness of phone

15. Did the purpose of your buying mobile got satisfied? :

Yes No

16. What, according to you, mobile phones are? : Necessity

Luxury

Disturbance

Time pass

17. Do you think prolonged use of cell phones causes health problem? :Yes No No comments

18. If you dont have a phone now, would you prefer buying it? :Yes No No comments

19.Do you feel mobiles are ruining the younger generations? : Yes No

20.Any extra services you would like the cell phones to provide?:

THANK YOU FOR YOUR RESPONSE

Usage of Cell Phones

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