U.S. Fish and Wildlife Service – Office of External Affairs
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U.S. Fish and Wildlife Service – Office of External Affairs [email protected] v Keeping Conservation Visible in the Interconnected Age [email protected] Keeping Conservation Visible in the Interconnected Age
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[email protected]. [email protected]. Keeping Conservation Visible in the Interconnected Age. Keeping Conservation Visible in the Interconnected Age. U.S. Fish and Wildlife Service – Office of External Affairs. Action Item #4 – Evaluating Climate Change Communications. - PowerPoint PPT Presentation
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U.S. Fish and Wildlife Service Office of External [email protected] Conservation Visible in the Interconnected [email protected] Conservation Visible in the Interconnected Age
1Action Item #4 Evaluating Climate Change CommunicationsAdaptive management (as with SHC model) provides framework for evaluating effectiveness of communications. OSA providing $60K for development of study plan-design and evaluation of climate change communications.
2In FY2011, the programs will support an agency-wide evaluation of FWS communication effectiveness at all levels of the organization.Effort will draw on results achieved through Action Item #4 -- Evaluating Climate Change Communications
Action Item #7 Assuring Communication Effectiveness3FWS Climate Change Communications Evaluation TeamRoxanne Bogart, Migratory BirdsDonna Brewer, NCTCDavid Eisenhauer, External AffairsSarah Gannon Nagle, NCTCBrian Hayum, International AffairsKurt Johnson, Office of the Science AdvisorSeth Mott, Office of the Science AdvisorMatt Muir, International AffairsMartha Nudel, RefugesLaury Parramore, External Affairs, Team LeadRachel Penrod, International AffairsLilibeth Serrano, Ecological ServicesEdie Thompson, Congressional AffairsRachel Weisel, External Affairs4Foundations of SuccessNick Salafsky
Marcia Brown
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The Open Standards for the Practice of Conservation
A Common Performance Management System for Funders and Agencies
TM
CMPThe Conservation Measures Partnership6This presentation has been developed by Foundations of Success.
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/. The Conservation Measures Partnership:Leading Conservation Organizations
CMP7Conservation Measures Partnerships Open StandardsDeveloped by leading orgs & agencies Draws on many fieldsOpen source & common languageUsed around the worldLakes Ontario & HuronState Wildlife AgenciesSwedish National ParksDonor Funding ProgramsAcademic Training
CMP8The Open Standards for the Practice of Conservation
CMP OpenStandardsv 2.0CMP9Open Standards & Strategic Habitat Conservation
Both are Adaptive Management processesCMP10
FWS CCC Theory of Change11
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FWS CC Communication Pathways13Results of Scoring of Pathways
14Key Focus AreasKey focus areas50-50-50 Campaign Congressional CommunicationsExisting Climate Change communications tools and materials
15LCC CoordinatorsProject LeadersNational Climate TeamExternal Affairs StaffDirectorateRefuge ManagersGovernmental and Nongovernmental Partners Key Audiences16MethodologiesSurvey Monkey Surveys -- LCC Coordinators, Project Leaders, Refuge Managers, Climate Team, External Affairs Staff, Refuge Managers, Federal Government Partners
Meltwater/Vocus/Web Analytics 50-50-50 Campaign
Document Review -- Congressional
Interviews Congressional, Nongovernmental Partners 17Surveys
Responses thus far:
LCCsTotal Started Survey: 204 Total Completed Survey: 179 Refuge Mgrs:Total Started Survey: 113 Total Completed Survey: 100
Reminder sent out in todays Refuges New from Washington extending deadline to 9/2.
18Congressional CommunicationsEdie Thompson - LeadReview of communications with/by members of Congress and staffInterviews with EA staff who work with CongressInterviews with current and former Hill staff19Meltwater/Vocus/Web analyticsWorking to define parameters for Meltwater/Vocus/Web analytics focusing on 50-50-50 campaign
20Climate Change Communications Forum NGO Member InterviewsAssociation of Fish and Wildlife AgenciesChildren and Nature NetworkThe Conservation FundDefenders of WildlifeIzaak Walton League of AmericaNational Wildlife FederationNational Wildlife Refuge AssociationSeason's End Sierra ClubThe Nature ConservancyTrust for Public Land
21Bureau of Land ManagementNational Park Service NOAAU.S. Dept. of AgricultureU.S. Dept. of InteriorU.S. Geological SurveyU.S. Global Change Research ProgramClimate Change Communications Forum Federal Government Member Survey22Next StepsCombine results, discuss and analyze findingsDraft reportDevelop training module23Questions?
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