U.S. Fair Trade At A Glance
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Transcript of U.S. Fair Trade At A Glance
U.S. Fair Trade at a
GlanceHighlights of Imports & Impact of Fair Trade
About Fair Trade
Fair Trade PrinciplesFair price and creditFair labor conditionsDirect tradeDemocratic and transparent organizationsCommunity developmentEnvironmental sustainability
Empowering Consumers to Giveback~ Every Purchase Matters ~
More than three-fourths or 76% of consumers consider environmental and social aspects when purchasing decisions (Hartman Group, 2009) Consumers familiar with Fair Trade label: 29% (50% among Ethical Consumers) Percentage of above consumers who trust the Fair Trade Certified label: 87%
Fair Trade Market Overview
Coffee
Bananas
Tea
Cocoa
Sugar
Major Fair Trade Products
Apparel & Homegoods
Herbs & Spices
Pineapple
Wine
Melons
Olives and Olive Oil
New Products
Fair Trade Market Overview
Starbucks
Cadbury
Ben & Jerry’s
Sample International Businesses
Green & Black’s
Ben & Jerry’s
Alter Eco
Sample 100% Organizations
Imports of Fair Trade Certified Products into the US in Pounds, 1998 – 2009Annual growth Fair Trade sales 2008-2009: 7%
U.S. Fair Trade at a GlanceSource: Fair Trade USA 2009 Almanac
Estimated Additional Income to Farmers & Producer Organizations, 1998 – 2009
U.S. Fair Trade at a GlanceSource: Fair Trade USA 2009 Almanac
Impact at a Glance
U.S. Fair Trade Sales Impact: Fair Trade farmer and worker organizations
(end 2009): 865
Individual farmers and workers: more than 1.2 million
Beneficiaries (producers + family members): more than 5 million
Estimated Fair Trade premium paid for community development in 2009: $14 million
Estimated Fair Trade retail sales 2009: $1.2 billion
Additional Income generated for farmers and workers since U.S. Fair Trade began (11 years): ~ $200 million
About Fair Trade
Fair Trade USA Fair Trade USA (formerly named TransFair USA) is the leading independent, third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies that offer Fair Trade Certified products and their international suppliers to guarantee compliance with Fair Trade principles. Every Purchase MattersThe Fair Trade Certified™ label offers consumers a simple way to know that their products were produced in a socially-responsible manner. The third-party verification guarantees that strict social, economic and environmental standards have been met.