TRADE FAIR

An exhibition organized so that companies in a specific industry can show case and

demonstrate their latest products/services

TRADE FAIR

to whom ?

From 1947 In Germany

Boost Economy post WW II

SHOW INDUSTRY COUNTRY VISITORS

Mondial Auto France 14,00,000

NAIAS cars Detroit 8,00,000

Excon Construction

machinery India 2,50,000

International Technical

IT, Auto, Power, Mech Eng, EC Bulgaria 1,41,000

Automechanika

Auto Mechanics Germany 1,61,000

CeBIT IT Germany 4,80,000

Bauma Construction Germany 4,15,000

GITEX Electronics Dubai 1,20,000

Intermot MotorCycles Germany 2,03,000

Purpose of Trade show ?facilitate sales

competitorsnew market trends

creating an image/brand

Global Exposure

learn

Networking - Relationships

Product demonstration

Free media exposure

Buying power

Economic benefits

Create Leads

Tasks for Participation

Are they really

necessary?

CEIR - Center for Exhibition Industry Research

• Growth in past 9 quarters in a row

• Forecasted to grow in 2015 too

• Growth : Finance/legal/Technology and Food

• Decrease : Govt./Education/Building/Construction

How much did exhibitors spend, on average, per

attendee who entered their exhibits in 2008 ?

$165

$271Face-to-Face ?

• 35% of attendees are first timers

• 34% of attendees reported, purchase intentions were more favorable after visiting

81%Power to

recommend&

Make final purchase decision

Yes, they are necessary

India has just been designated the official

Partner Country at HANNOVER MESSE

2015

Why INIDA• India's fast-growing economy,•Many years of good relations the• Positive experience HANNOVER 2006.

16.1 billion euros, Germany is India’s leading trading partner

300 Indian companies, public sector giants will be participating in the 5 day fair, seeking technology collaborations,

business tie-ups

Thank you