Dawakhana

Research Objective

• Consumer’s Buying Habits, Marketing/Distribution at Pharmacy Stores

Research Methodology

Understanding:-

• Pharmacy Business

• Product Placement/Sorting

• Marketing of New Medicines

• Power of Brand Awareness

Research Findings

• Fixed Margin(15%)

• Stringent Licensing Policy

• Launch of Drugs

• Marketing through spirituality Patanjali

• MR- Marketing Representatives

• Percentage of chemical content

• Different schedules regulate whom to sell medicines

Recommendations

• Store Promotions

• Elaborate usage of new Products

• Create a more transparent Distribution channel

• Some Sampling Techniques and in-store promotion activities can be undertaken

• Automated Product/ stock keeping

Medicine storage

Medicine Sorting

Thank You